eBay Launches Refurbished Mobile Phone Hub in Time for Earth Day

Posted on April 19, 2023 by - eBay

Refurbished mobile phone

Highlighting its commitment to creating a more environmentally-friendly shopping experience, eBay has launched a Refurbished Mobile Phone Hub, offering consumers incredible savings on “as good as new” refurbished mobile phone deals. Launched just in time for Earth Day on April 22, 2023, eBay’s Refurbished Mobile Phone Hub is the latest initiative from the online marketplace promoting pre-loved, second-hand, and refurbished items. The Environmental Price Is Right Buying a refurbished mobile phone doesn’t just make great environmental sense. It’s a great way to secure the latest mobile phone technology while saving money. Speaking to journalists about the launch, Matt Potter, Refurbished Electronics Category Lead at eBay UK, said, “Buying an unlocked refurbished Phone, which is just as good as new, is… Read more »

Amazon’s European Expansion Accelerator (EEA) Helps Retailers List and Sell Across UK and EU

Posted on April 19, 2023 by - Amazon

Amazon has launched a new program called the European Expansion Accelerator (EEA), which streamlines the process of selling across Amazon’s nine European sites. With just a few clicks, sellers can easily list their products in all of Amazon’s European and UK stores, providing customers with access to millions of products. The EEA is a free service accessible to all professional Amazon selling partners who already have a presence in at least one of Amazon’s European stores, including France, Germany, Italy, Spain, the Netherlands, Poland, Sweden, Belgium, and the UK. Identify New Markets By connecting standalone Amazon tools, EEA eliminates the need for sellers to navigate different tools separately, reducing the time and effort required to expand their business. This streamlined… Read more »

Amazon European Expansion

eBay Ads – Direct Sales vs. Halo Sales

Posted on April 13, 2023 (Updated April 20, 2023) by - eBay

eBay PLS Halo Sales

eBay recently changed how it attributes sales from its Promoted Listings Standard advertising platform. As well as attributing direct sales to its promoted listings, the online marketplace now also includes “halo” sales in the mix. This update has confused some sellers who are struggling to separate their direct sales from their halo sales. To help them out, we’ve written the following simple guide explaining the difference between a direct sale and a halo sale. What is eBay Promoted Listings Standard (PLS)? eBay Promoted Listings Standard is a feature on eBay that allows sellers to increase the visibility of their listings by promoting them in search results and on other parts of the eBay platform. With Promoted Listings Standard, sellers can… Read more »

eBay, Depop, and Vinted Spend £97m on Ads to Build Your Vintage Clothing Empire

Posted on April 12, 2023 by - eBay

Call it what you want, secondhand, pre-loved, or vintage clothing is big business these days. Big enough to justify the leading online marketplaces in the secondhand clothing market to spend nearly £100 million on advertising in the UK last year. This incredible investment, which includes TV, radio, print, social media, and online advertising, has helped pre-loved fashion sellers take their business into the mainstream. Rebranding Secondhand eBay’s sponsorship of ITV’s reality TV series, Love Island, has been largely attributed to changing consumers’ perception of buying secondhand and vintage clothing. It’s even been suggested that the online marketplaces have helped rebrand “secondhand” as “pre-loved,” opening up the market’s potential to consumers who would have never previously purchased used items. As high-profile media… Read more »

vintage clothing

TikTok Shop Fails To Attract US Sellers

Posted on April 11, 2023 by - Social Media

TikTok Shop

According to media reports, TikTok’s online shopping service in the US is failing to attract sellers in significant numbers. Despite attracting hundreds of registrations from interested parties when it first launched in November 2022, it is suggested that fewer than 100 retailers are actively selling on the platform. TikTok Shop: The Opportunity On paper, TikTok looks like a fantastic sales opportunity. The social media platform recently celebrated that 150 million Americans (nearly half the nation’s population) are now on TikTok. TikTok also claims the app is now home to almost 5 million businesses that use the platform for marketing their services. The platform is particularly attractive to businesses targeting younger audiences. According to Jungle Scout, more Gen Z consumers (43%)… Read more »

Create and Share Custom Social Media Posts from Your eBay Shop + Five Reasons Why

Posted on April 6, 2023 by - eBay

eBay has announced exciting new features that allow sellers to create and share custom social media posts on Facebook, Instagram, and Twitter. This new feature is an excellent opportunity for eBay sellers to promote their products on social media and reach a wider audience. With the new feature, sellers can easily create custom posts and share them on their social media profiles directly from the eBay Seller Hub. The posts can include product photos, descriptions, and prices, making it easier for potential customers to discover and purchase the products. How to Create Custom Social Media Posts from Your eBay Shop By using the new custom post feature, eBay sellers can tap into the vast audience on social media platforms and… Read more »

Social Media Posts

Amazon Fights Back Against Counterfeit Products

Posted on April 6, 2023 by - Amazon

Amazon Counterfeit Products

Amazon has recently announced its latest advancements in counterfeit prevention for customers, brands, and selling partners with the publication of its third annual Brand Protection Report. This new report aims to further strengthen Amazon’s anti-counterfeit measures to provide a safer and more trustworthy shopping experience for all. Counterfeiting is a global problem that harms legitimate businesses and puts consumers at risk. According to the International Chamber of Commerce, the global economic value of counterfeiting and piracy is estimated to cost $4.2 trillion. This is a significant threat to the economy, jobs, and public health and safety. Amazon Brand Protection Report The Amazon Brand Protection Report focuses on four key areas: Increasingly Deterring Bad Actors: Amazon’s robust seller verification, including connecting… Read more »

eBay appoints Love Island’s Tom Clare as its Pre-Loved Menswear Ambassador

Posted on April 5, 2023 by - eBay

Following its successful collaboration with Love Island’s Tasha Ghouri, eBay UK has announced Love Island’s Tom Clare as its Pre-Loved Ambassador for men’s fashion. The partnership aims to encourage more men to shop for pre-owned clothing, highlighting the environmental and economic benefits of buying second-hand. This announcement comes as searches for men’s pre-loved clothing on eBay UK are up almost 100% compared to last year, showing the nation’s growing appetite. Despite this, more than half of men (51%) still admit to never or rarely purchasing second-hand clothing. An Influential Figure in Men’s Fashion Tom Clare, who appeared on the hit UK reality show in 2023, has become an influential figure in the world of men’s fashion. As part of his… Read more »

Tom Clare eBay

Go Outdoors – It’s Peak Season for Garden Furniture and Outdoor Living Sales

Posted on March 31, 2023 (Updated April 19, 2023) by - eBay

garden sales

According to research conducted by eBay Ads UK, nearly a quarter (24%) of consumers plan to purchase garden items in the coming weeks. The survey also reveals that shoppers are considering investing in their outdoor spaces earlier than ever, with a third of them getting their gardens ready before the warmer months. Staying Home There are several factors behind the surge in Brits investing in their gardens. Half of those surveyed suggested they use their outdoor spaces more than they did in previous years. The COVID-19 pandemic significantly influenced people to become more engaged with their gardens. The cost-of-living crisis is another primary consideration highlighted by people looking to spend more time in their gardens as they forgo more expensive… Read more »

Is Amazon Clamping Down on Returns?

Posted on March 29, 2023 (Updated April 20, 2023) by - Amazon

Amazon has started flagging up “frequently returned” products on its marketplace. The label is being rolled out to encourage consumers to carefully check item descriptions and product reviews before purchasing. In addition to reducing returns, the move will help consumers identify misleading product descriptions and poor-quality products. Amazon has a solid reputation for its free and no-quibble returns policy. However, in recent years, the eCommerce giant has also been fighting the scourge of fake reviews and counterfeit, low-quality, and deceptively marketed products. No matter how easy it is for consumers to return these products, it still represents a poor customer experience and accounts for significant costs and environmental impact. The Problem with Marketplace Buyers In many ways, Amazon is a… Read more »

amazon returns