Why Competitors Are Not Your Enemies

business competitors

Every business owner knows who their competitors are. Even if you’re not watching them yourself, others won’t hesitate to point out to you what competitors are doing, asking if you have considered doing the same, or pointing to their perceived success and asking if it worries you. As a business owner, it’s easy to over focus on your competitors, to build them up into the personification of all your business troubles. It’s easy to forget that they are not the enemy. Competitors are your proof of market. If there’s enough interest for your competitors business to grow, then there’s enough for yours to grow too. No product is alone in its market. Coca Cola has Pepsi, Apple has Microsoft, Nike… Read more »

How to build a business selling private label products on Amazon

There are three ways to sell on Amazon. Sell items you have manufactured Resell items from other brands Private label Private label mans that you sell items made by other manufacturers, under your own brand name. This is one of the most lucrative and popular ways Amazon retailers do business. How to sell white label products on Amazon Your first step is to decide what to sell. You don’t want to sell an item that is too highly competitive, nor do you want to try and sell an item there’s no demand for. As well as popularity and competition, you should also consider profit margin, shipping costs and seasonality. Understanding these points is where most wannabe Amazon sellers come unstuck… Read more »

Amazon Private Label

eBay Suspension: what causes it and how to recover

eBay suspension

eBay suspension is every seller’s worst nightmare. Suddenly locked out of a marketplace with 180 million active buyers, results can be devastating. Especially for a business still building itself online. So how can an honest, law-abiding eBay seller avoid suspension? Certainly, prevention is better than cure. That is to say, the best way to avoid suspension is to learn what eBay frowns upon and, well, don’t do it. Types of eBay suspension Hold Your account can be put on hold due to minor issues like late payment or expired payment card. All cases are individual, but accounts on hold are reinstated as soon as you fulfil the criteria specified by eBay. Restriction Account restrictions are more serious than holds. Restrictions… Read more »

How to create a social media style guide for your brand.

Successfully marketing your brand on social media requires a mix of skills from your company’s founder, employees and often freelancers or agency staff. When many different people contribute to a project, it’s important to create a framework that ensures consistency of quality and brand personality. For social media marketing, that framework is called a social media style guide. In this guide, we’ll show you how to create a social media style guide that helps you maintain a consistent brand voice and on-board new employees or freelancers more quickly. Choose Platforms If you haven’t already chosen social media platforms for your brand, consider which platforms might best help you achieve your goals. If you’re working with a limited budget or a… Read more »

social media style guide

Telling Your E-commerce Brand Story

brand story

If you’re part of a growing e-commerce business, or have grown an e-commerce business from scratch, you’ll be familiar with the challenges of wearing multiple hats, juggling dispatch and customer enquiries whilst trying to attract more customers online. We get accustomed to doing everything as fast as possible. There’s always a new immediate task to be dealt with, and sales is a fire that needs constant stoking. Therefore, marketing is focused on the fastest return on investment. Creativity and branding get pushed aside as a luxury that you never have the time or budget to focus on. Why do you need a brand story? Having worked in content marketing and branding for many years, the one thing I see time… Read more »

Approved Performance: Striving for the ultimate user journey

Approved Performance are an aftermarket, OEM replacement parts seller based out of Bloomingdale Illinois, run by Keith Boyer. Approved Performance sell superior vehicle parts for breaking systems, hubs and shafts. The products are fantastic, priced at a level where they are competitive with OEM parts but far superior in quality they provide genuine value for customers. The issues with fitment data… The biggest problem for the customer is finding the part that fits their vehicle, sometimes opting for inferior products, at higher prices to guarantee fitment. The other option is taking the risk on a product, only to find it doesn’t fit, return the product and start the search all over again. Keith started selling parts through Amazon in 2014… Read more »

PartsConnect homepage

How To Increase Your eBay Sales

increase your eBay sales

With over 179 million active buyers in over 100 countries, eBay gives sellers instant access to a global marketplace. But how can you make the most of this exposure and increase your eBay sales ? This guide covers key considerations and best practice you need to follow when selling on eBay. What to Sell on eBay Offering high demand products is probably the most obvious way to increase sales. By researching and assessing demand for particular products on eBay, you can choose stock to increase your eBay sales. Sell From A Shop There are a whole host of reasons why opening an eBay store can help you to increase your eBay sales . Main benefits include: Creating A Professional Brand… Read more »

Shopify design benefits

Shopify is the out of the box e-commerce solution that’s spreading like wildfire. Shopify design benefits from a whole host of features for both sellers and their customers. Simple and scalable, Shopify certainly has a lot going for it. But no solution is perfect for every merchant. Here’s a run down of Shopify design’s benefits. Easy set up Shopify is designed to be easy for sellers. For example, registration takes just 60 seconds. The admin interface is clean, user-friendly and intuitive. In addition, all the features are logically structured and easy to navigate. Furthermore, extensive help documentation and video guides can be found on the Shopify site. All you need is a product to sell! Support When you build and… Read more »

Shopify design benefits

10 Things to do before launching your Shopify store.

Things to do before launching your Shopify store.

You’ve signed up for your Shopify trial, set up social media accounts, chosen a designer, and now you’re just waiting for your store to go live so you can start selling. It’s an exciting time, but it should also be a busy one for you. Here are ten tasks you can handle before launching your Shopify store , to ensure that it has the best chance of success. Put site monitoring in place Before launching your Shopify store it’s important to decide how you’re going to track site traffic and conversions. Your Shopify store will already have some analytics reporting built in, but it’s advantageous to add another tool. Results can sometimes vary slightly, so it’s always good to take an… Read more »

How to write Meta Descriptions for e-commerce

You’re working hard to market your company and make sure you appear in search. Writing your descriptions, optimising images, and mastering most of the other elements of effective search engine optimisation (SEO). However, if you’re anything like many of the many e-commerce merchants we speak to, you may be struggling with meta descriptions. Meta descriptions don’t directly effect your SEO. Search engines like Google will simply take a snippet of page text if you don’t set your own meta description. Page click through does affect your search engine ranking though. If no one clicks on the link to your page, search engines will assume it is not a relevant result. More importantly, if people don’t click to visit your site,… Read more »

meta descriptions