What Can We Learn From Social Media’s E-Commerce Gurus?

e-commerce guru

There was a time when e-commerce was just selling things online. Those were simpler times.   Today, searching #ecommerce on Twitter or Instagram will submerge you into a world of posts about drop shipping, flipping, and social selling. Social media has evolved retail beyond shop keeping. It’s now an aspirational route to financial freedom, and social media it teeming with e-commerce gurus, shouting about how to find the next hot trend and win big.   We’ve all been targeted by the Instagram posts promising a four hour work week or six figure salary selling private label products on Amazon. We have all seen the glamorous lifestyle shots; the cars and exotic locations that social media e-commerce gurus say come from… Read more »

5 features every eBay listing needs

eBay has over 168 million active buyers and it’s growing daily. So how do you make your listings stand out from the crowd and convert to sales? Let’s run through the six key features every eBay listing needs to entice customers and convince them to buy.   1. Quality Images   An image speaks a thousand words – it may sound cliché, but its true. Images are an important part of your item description. More than half of online shoppers think that product visuals are more important than product information, reviews, and ratings. Images are a key part of the description and should be clear and not misleading. eBay only allow sellers to use manufacturers photographs if the item they… Read more »

Bulk Revision – Now Even Better!

Frooition multiple design bulk revision

Frooition have created a whole host of eBay certified listing tools and software. But our most popular is eBay Bulk Revision. Doing just as its name suggests, Bulk Revision allows sellers to revise and edit listings in bulk lots. Using bulk edit, you can edit a thousand listings in the same time or less than it would take you to manually edit one. For sellers with hundreds or thousands of listings, Bulk Edit changes the working day. It gives sellers time away from listing products so that they can focus on marketing and fulfilment. Recently, Frooition made huge updates to this classic tool. Sellers who have trialled the new and improved Bulk Revision have been thrilled with even bigger time savings. Here’s… Read more »

9 Ways to Make Shipping a Competitive Advantage for Your Business

With competition in e-commerce fiercer than it’s ever been, nearly every business is looking for a leg up. Many are looking to Amazon, the company that’s dominated e-commerce for the past decade, for guidance. And it’s not hard to discern that one of Amazon’s biggest keys to success is its ability to ship quickly and cheaply. This results in a shipping scramble with retailers racing to offer the fastest and cheapest shipping. Sometimes while cutting dangerously close to profit margins. That shipping arms race is often counterproductive and can lead to unwise moves. So, instead, focus on giving your customers great value and a great experience. Here are nine ideas on how to do that.     1. – Know… Read more »

fast e-commerce delivery.

How Small Brands Are Dominating In 2019

small brands

Spend ten minutes scrolling Instagram and you’re sure to come across a dozen new brands, all offering you products that instantly catch your eye. The e-commerce industry has spent the last decade celebrating Amazon’s power in retail. Measuring the potential of a brand by its scale and path to category dominance. The assumption that antiquated high street brands would be attacked by giant e-commerce brands has been taken as fact. But while we were all watching Amazon, an army of small brands was rising up. And now, both old and big brands are fighting against thousands of tiny brands. These tiny brands have low overheads, creative design and supremely efficient customer acquisition tactics. Of course, small brands are nothing new,… Read more »

Mailchimp VS Klaviyo for Shopify

Mailchimp is separating from Shopify. So, by May 12, any merchants using Mailchimp will need to switch to another mail service. Klaviyo is one of the most popular alternatives to Mailchimp right now. If you’re not familiar with Klaviyo, this post will give you an overview of what it does, and how it compares to Mailchimp.   Who uses Mailchimp or Klaviyo?   Your store is doing well. You have a custom Shopify store design that’s converting like a dream and you’re turning 6 figures in revenue each month. You’re focused on squeezing every last bit of profit from your store. Your product research is doing well, your pixel is trained, and your processes are organised so that you have time… Read more »

Mailchimp vs Klaviyo

Branding for automotive parts sellers

Branding for automotive parts sellers

Selling auto parts online, you’re operating in a growing but competitive market. Sourcing the right stock, getting it online and ensuring that customers find your auto parts website when they search takes hard work. It’s common for automotive parts sellers to find they’ve become so focused on this journey, that they’ve neglected the importance of their brand. But brand is essential for automotive parts retailers. As an auto parts retailer, here’s why you should take time to develop your brand, and how you should do it. Your Brand Helps Your Team Regardless of whether you are two people or two hundred, your brand is a powerful tool to align individuals towards a mission and a purpose. Your brand communicates who… Read more »

4 Ways e-commerce is Working its Way onto Facebook and Instagram

According to a Gen Z report, that generation cite social media as their most influential source for buying decisions. Couple that, with a Meeker report shows 55 percent of users who found a product on social media went on to purchase it later. That makes social media one of the most effective and dominant channels for e-commerce right now. Facebook and Instagram have billions of active users globally and according to the Global Web Index, users spend an average of 142 minutes on social media per day. By capitalising on the opportunity to advertise and sell products on social networks, Facebook and Instagram allow brands to get their products in front of a massive audience where the users already spend a… Read more »

Facebook and Instagram

7 E-Commerce Niches Growing In 2019

e-commerce niche

Setting up an online shop is now a painless process. You can sign up for a hosted store on a platform like Shopify or BigCommerce and apply a template design in minutes. Even for  more complex, custom stores, working with an e-commerce design agency, you could go from just an idea to taking sales in as little as six weeks. You just need a product. To get you started with finding something profitable to sell, we’ve listed seven e-commerce niches that we see are growing in 2019. 1. Fashion Rental The fashion industry has a disastrous impact on the environment. In fact, it’s the second largest polluter in the world, just after the oil industry. Consider this in the context… Read more »

How to fast track past eBay seller limits.

When you sign up for an eBay store, there will initially be eBay seller limits in place. Limits vary, but if you’re new to eBay your limits will probably be around 10 items and $500. Limiting sales for new sellers helps to keep eBay a trusted marketplace. To help you stay within these allowances, new sellers can only use bulk listing/editing tools after 90 days and receiving at least 10 positive Feedback ratings. 3 types of eBay seller limits may apply, depending on the seller: Account-based selling allowances. Category-based listing allowances. Item-based listing allowances. eBay seller limits are not directly related to your level of shop subscription. Store subscription will not automatically increase your eBay seller limits . Account based eBay selling… Read more »

eBay seller limits