• Published On: December 14, 2022

    Even after the big Christmas sales push, the hustle never stops on eBay. Now is the time to put all of your efforts into re-marketing to all those expensively won customers and start generating repeat revenue. But how do you do this on an online marketplace where you don't own [...]

  • Published On: October 20, 2022

    With Black Friday just around the corner, many online retailers will be focused on creating marketing campaigns to help them win a share of what could be a $10bn sales opportunity. As a low-cost, high-return marketing channel, email marketing should play a significant role in this strategy. However, with so [...]

  • Published On: June 8, 2022

    The second episode of The Frooition Podcast is now available to stream on Apple Podcasts (iTunes), Spotify, Google Podcasts, YouTube, or wherever you get your podcasts. In this show, Frooition's John W. Hayes speaks with Hank Hoffmeier from iContact, about the opportunities available to small businesses with retail stores on [...]

  • Published On: December 9, 2021

    As a content marketer employed by an eCommerce store developer, one of the first places I look when checking out a new retail site is the company blog. Almost every eCommerce site has a blog, but very few are ever properly utilised. This is a real shame because a company [...]

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