• Published On: February 10, 2023

    Like painting the Forth Bridge, eBay listing optimisation is a never-ending task. If you want your listings to perform well in eBay search and ultimately sell more, you must keep up with listing best practices. This is a challenging task, particularly when eBay constantly moves the goalposts. Are Your Sales [...]

  • Published On: July 28, 2022

    In the post-pandemic world, eCommerce is still considered a reasonably safe bet. However, as consumers return to "normal" shopping habits and previously unforeseen circumstances, such as the cost-of-living crisis, and ongoing problems with the global supply chain, hit consumers and retailers in the pocket, it's important to be realistic about [...]

  • Published On: June 29, 2022

    Good customer service on eBay starts the moment a buyer searches for your products. Every subsequent touchpoint with that buyer represents an opportunity to win their business or lose out to a competitor.  The good news is, optimised customer service doesn't have to mean spending more time in conversation with [...]

  • Published On: May 30, 2022

    Listing optimisation was a recurring theme at the recent eBay UK Roadshow in Salford, Greater Manchester. Throughout the day, eBay's leadership team hammered home the importance of expedited shipping, careful use of item specifics, and images to enhance their sellers' opportunity to be found in eBay search. One question in [...]

  • Published On: March 15, 2022

    A picture might be worth 1,000 words, but a single image is not enough for eBay search. eBay recommends sellers use multiple images (between six and twelve) in their listings to maximise their chances of being found in eBay search. This approach isn't a nice to have eBay strategy. If [...]

  • Published On: December 23, 2021

    Optimisation, optimisation, optimisation! It seems that we cannot say the word “optimisation” enough when we talk about eBay these days. But just in case you didn’t get the memo, optimising your eBay listings should be your number one priority in 2022 if you want to stay relevant and continue to [...]

  • Published On: December 21, 2021

    At Frooition, we are big believers in the power of video to increase sales conversions. This is because our clients tell us that they typically see an increase of anywhere between 15% and 30% in conversions when they add video to their eBay listings. Video is particularly useful in highly [...]

  • Published On: December 17, 2021

    The word “optimisation” is never very far from our lips here at Frooition. So who better to speak to for the third in our series of Future Gazing articles than Ashley Maroney from Optiseller? Optiseller is a company dedicated to helping online retailers grow sales and improve performance across multiple [...]

  • Published On: November 23, 2021

    As eBay design and optimisation experts, it is our job to gauge the temperature of the online marketplace and recommend solutions to help our sellers sell more. With 29 million customers using eBay’s UK platform every month, an increase of 5 million on pre-pandemic levels, eBay is “red hot” at [...]

  • Published On: November 12, 2021

    Starting a business on eBay or Amazon can be a straightforward process. You have stock, you list it, you sell it, and then it’s just a question of rinse and repeat. However, growing your business on eBay or Amazon is a much more complicated affair. As your business grows, you [...]

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