“If there’s one reason we have done better than any of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business.” – Jeff Bezos Amazon is a company grown from a relentless […]
Trust is the biggest obstacle to sales online. Customers only ever buy from businesses and sites they trust. Established marketplaces like eBay and Amazon have grown through their relentless focus on trust. If the item is available on the marketplace they are loyal to, customers will choose to buy there. Any retailer who is not […]
Starting your first e-commerce business is a lot like becoming a parent for the first time; you can read all the books, but nothing ever quite prepares you for the reality of it. There’s so much to learn, and you need to learn fast! Because in the early days, without the security of an established […]
You put a lot of work into getting people to your store. AdWords, social media, SEO – it’s all time and effort that will be wasted if the customer doesn’t have a great experience when they get to the product page. As e-commerce designers, it is our job to make sure that visitors to your […]
Ebay says that 63% of purchases are currently delivered in three days or less, but 63% is not enough for today’s customer, empowered by unparalleled choice in an increasingly competitive e-commerce space. That percentage will undoubtedly increase now that eBay are expanding their guaranteed delivery scheme and backing guaranteed delivery times for more sellers. The guaranteed delivery […]
SEO for e-commerce is a vital part of customer acquisition and something that every merchant should have a working understanding of. SEO for e-commerce does not need to be complex or scary. We have broken the following guide down into easy chunks so that by the end of reading you will understand the following: What […]
Ebay has introduced product based search results for one simple reason; what works for buyers, works for sellers. The buyer experience improvements which encourage customers to buy more items, and to buy more frequently, result in higher turnover for sellers. But what improves the experience for customers in one category will not always be an […]
A sale starts long before the checkout. The customer journey includes the emails people receive and the social media posts they see encouraging them to visit your listings, their product searches, viewing listings and researching options before committing to clicking that buy now button. Anyone searching on eBay for a product you sell is a potential […]
Your customers make your business. Without them, your store is just a Website. No doubt you are thankful for the loyal customers who buy from you regularly. It is important to thank customers; to keep them loyal, and hopefully even encourage them to share their great experience with friends. There are so many unique ways […]
Contrary to what some marketers may think, investing in your brand online is not just about spending money on the brand. It’s about building an entity that will resonate with your customers and keep them coming back — even when there’s no deal or promotion to entice them. If you search how to build a […]