Approved Performance: Striving for the ultimate user journey

Posted on February 13, 2019 by - Amazon, Bigcommerce, E-commerce, motors, Seller Stories

PartsConnect homepage

Approved Performance are an aftermarket, OEM replacement parts seller based out of Bloomingdale Illinois, run by Keith Boyer. Approved Performance sell superior vehicle parts for breaking systems, hubs and shafts. The products are fantastic, priced at a level where they are competitive with OEM parts but far superior in quality they provide genuine value for customers. The issues with fitment data… The biggest problem for the customer is finding the part that fits their vehicle, sometimes opting for inferior products, at higher prices to guarantee fitment. The other option is taking the risk on a product, only to find it doesn’t fit, return the product and start the search all over again. Keith started selling parts through Amazon in 2014… Read more »

How To Increase Your eBay Sales

Posted on February 7, 2019 by - E-commerce, eBay, Strategies

With over 179 million active buyers in over 100 countries, eBay gives sellers instant access to a global marketplace. But how can you make the most of this exposure and increase your eBay sales ? This guide covers key considerations and best practice you need to follow when selling on eBay. What to Sell on eBay Offering high demand products is probably the most obvious way to increase sales. By researching and assessing demand for particular products on eBay, you can choose stock to increase your eBay sales. Sell From A Shop There are a whole host of reasons why opening an eBay store can help you to increase your eBay sales . Main benefits include: Creating A Professional Brand… Read more »

increase your eBay sales

Shopify design benefits

Posted on February 4, 2019 by - Shopify

Shopify design benefits

Shopify is the out of the box e-commerce solution that’s spreading like wildfire. Shopify design benefits from a whole host of features for both sellers and their customers. Simple and scalable, Shopify certainly has a lot going for it. But no solution is perfect for every merchant. Here’s a run down of Shopify design’s benefits. Easy set up Shopify is designed to be easy for sellers. For example, registration takes just 60 seconds. The admin interface is clean, user-friendly and intuitive. In addition, all the features are logically structured and easy to navigate. Furthermore, extensive help documentation and video guides can be found on the Shopify site. All you need is a product to sell! Support When you build and… Read more »

10 Things to do before launching your Shopify store.

Posted on January 31, 2019 by - E-commerce, Shopify

You’ve signed up for your Shopify trial, set up social media accounts, chosen a designer, and now you’re just waiting for your store to go live so you can start selling. It’s an exciting time, but it should also be a busy one for you. Here are ten tasks you can handle before launching your Shopify store , to ensure that it has the best chance of success. Put site monitoring in place Before launching your Shopify store it’s important to decide how you’re going to track site traffic and conversions. Your Shopify store will already have some analytics reporting built in, but it’s advantageous to add another tool. Results can sometimes vary slightly, so it’s always good to take an… Read more »

Things to do before launching your Shopify store.

How to write Meta Descriptions for e-commerce

Posted on January 28, 2019 by - Bigcommerce, Frooition, Marketing, Search, Shopify

meta descriptions

You’re working hard to market your company and make sure you appear in search. Writing your descriptions, optimising images, and mastering most of the other elements of effective search engine optimisation (SEO). However, if you’re anything like many of the many e-commerce merchants we speak to, you may be struggling with meta descriptions. Meta descriptions don’t directly effect your SEO. Search engines like Google will simply take a snippet of page text if you don’t set your own meta description. Page click through does affect your search engine ranking though. If no one clicks on the link to your page, search engines will assume it is not a relevant result. More importantly, if people don’t click to visit your site,… Read more »

How to Use Video to Increase Sales in E-Commerce

Posted on January 24, 2019 by - Amazon, Bigcommerce, E-commerce, eBay, Frooition, Shopify, Social Media, Strategies

Video traffic is expected to account for 80% of all consumer internet traffic in 2019, and visitors to e-commerce websites are 64-85% more likely to buy  after watching a product video explaining how it works. This is because our brains processing visuals 60,000 times faster than text. Using video in your e-commerce provides customers with the information they need to make a confident purchase, without any extra effort on their part. There’s no disputing it; video is the reigning king of the internet – yet it’s still one of the most under-utilised e-commerce strategies. Which means that for e-commerce merchants looking to get But before you put time and money into creating product videos, you need to have your video… Read more »

Product Videos

Digital Branding Trends For 2019

Posted on January 18, 2019 by - Frooition, Social Media, Strategies

digital branding

Digital branding relies on consistency. From your product descriptions to your customer service responses, the customer should receive your branded experience. Digital branding goes far beyond sticking your logo on everything. However, in e-commerce it’s easy to get lost in the numbers and forget the importance of making a good first impression. Making a positive first impression is the most important part of creating a good customer journey. Your efforts to continue that experience through the course of their buying journey are important, but will be useless without the hook of that initial good impression. I’m going to take you through some digital branding trends that are currently making real impact. Test them out for yourself. These trends will help… Read more »

Using Buyer Personas To Find Your First Customers

Posted on January 16, 2019 by - E-commerce, Frooition, Strategies

What’s a Buyer Persona? A buyer persona is a description of your ideal customer. They are the person you choose your stock for, knowing they will want every item. You write product descriptions to answer their questions and use social media to share content you know they’ll enjoy. Even if you haven’t sold anything yet, this is the person you’re confident is just waiting to become a loyal customer for your brand. Whatever you want to sell, however you plan to market your business, knowing your customer is the first step. The more in-depth your understanding of your target’s internal motivators, the easier it will be to persuade them to buy from you. But how can you know your customer… Read more »

buyer personas

Turbo Lister Discontinuing February 2019

Posted on January 15, 2019 by - Frooition

Turbo Lister will be discontinued February 2019

Turbo lister will be discontinued in February 2019. The tool hasn’t been updated in many years. However, Turbo lister has been at the centre of listing administration for many sellers for a long time. It’s discontinuing will leave a gap for many. No need to worry though, there are plenty of  options for replacing Turbo Lister. If you’re listing 5-10 items at a time, eBay Seller Hub is good for creating and managing basic listings. Sellers listing more than this need functions like bulk edit and amend, so need more than just Seller Hub. If you want to scale up to full inventory management and order processing across marketplaces, you should look at eBay inventory and order management tools. This… Read more »

9 Business logo design elements you should include

Posted on January 11, 2019 by - Frooition

When thinking about business logo design, it is important to remember your logo is the face of your brand. It is often the first thing people see when reading your website, leaflet, business card or van. It is critical to get it right, and when done correctly it immediately creates assertions in the viewer’s mind, think green fields and crops you think of a natural, organic, friendly company. Get it wrong and you look like an amateur business that isn’t the best in the market. There are a number of considerations that you can think about when starting your business logo design, we have outlined what we think about when we are working with a client to produce their business… Read more »

Business Logo Design