Merry Christmas to all of our clients and partners. Wishing you a happy break and a prosperous 2021. Many thanks from the Frooition Team!
Merry Christmas and Happy New Year!
Why you should have your Brand on Amazon as well as eBay?
Once considered an auction house for bedroom sellers, eBay is now a reliable multi-channel marketplace that allows blue-chip sellers to offer their branded products to a huge audience. Adding to Amazon’s marketplace lets you increase the level of exposure your products get and reach a much bigger audience. There are many differences between the two platforms when it comes to selling, there are some real benefits when it comes to expanding. Why should you start selling on Amazon? To expand your reach: In 2020, between 350 to 450 million buyers visited Amazon.co.uk every month. And this amounts to double the number of global active users on eBay. It’s where most of your customers start their search: 63% of shoppers start… Read more »
Omnichannel Inventory Management & the busy holiday shopping season
Did you know that nearly 2/3rds of 7-figure ecommerce businesses saw their revenue either increase or stay the same since the global pandemic hit earlier this year? Customers shifted their consumption almost entirely online when stay at home orders were put in place this spring, which led to an explosion in sales along with supply chain headaches. Now that consumers have adjusted their shopping habits in response to the pandemic, many ecommerce experts are anticipating a spike in ecommerce sales for the 2020 holiday season. They also predict this holiday season will start even earlier than usual, and PPC and paid social advertising are expected to go up in Q4 as enterprise retailers need to use up unspent budgets. … Read more »
How to optimise your eBay listings in 2020 – [eBay SEO]
What is eBay SEO? We know search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search. For websites there are well documented best practices to improve your search engine ranking, from relevant page titles, sitemaps, meta tagging, just to name a few, all of which you can complete for free. Did you know, with marketplaces such as eBay, there are several steps that every seller can complete to improve their product ranking? That’s right eBay SEO! eBay is 25 years old this year and its search systems have seen many evolutions within that time. Back at the start it was simple, you put as many keywords as you could… Read more »
How small businesses are adapting to Covid-19
Are you a Small business owner? If the answer is yes, read on! It may have never crossed your mind to start up an e-commerce website. However, due to the current climate, there has been an increased demand by customers to buy products / produce online. Recently, this has become a much safer avenue for shoppers, as they can still purchase your goods. Only from the safety of their own homes. JTS Freshbox is one of our more recent completed BigCommerce start-up clients. They sell a variety of Fruits and Vegetable boxes ready to be delivered to your doorstep. We know that popping down your local grocery store or even market was once an easy thing to do. However, recent… Read more »
Beyond Amazon – Alternative Marketplaces to Maintain (& Increase) your Sales During Covid-19
It’s not only brick-and-mortar stores, but e-commerce which is facing big changes caused by Covid-19. “When looking at the effect this period will have on the future of e-commerce, we see this being a watershed event for consumer behaviour.” said Håkan Thyr, Chief Revenue Officer at Fruugo. With Amazon’s decisions regarding non-essential products in multiple countries, multi-channel sales has become even more of an urgent matter for online sellers. Here are our experts’ picks beyond Amazon – alternative marketplaces to maintain your sales and mitigate risk during (and beyond) Covid-19. We’ve also included helpful links and offers for you to start selling on these marketplaces at little to no cost. eBay One of Amazon’s largest competitors, eBay is launching a… Read more »
Get online in 24 hours – 3 months free BigCommerce + full setup
UK businesses are struggling to cope with the massive onslaught of changes brought about by the COVID-19 crisis. At these times business cannot afford to not be online. We’ve had cases of customers seeing up to 70% uplift in online sales since the outbreak effected the UK. We’ve partnered with BigCommerce, RoyalMail and Paypal to create a fantastic opportunity to rapidly get offline businesses online in just 24 hours. We take care of the setup, RoyalMail shipping integration, PayPal integration, limited branding and guide you with support for just £200+VAT. For up to date information check out the offer on: BigCommerce.com
Seven Marketplaces to Check out Beyond eBay and Amazon.com in 2020
A snapshot of the top 7 alternative Marketplaces for sellers, written by InterCultural Elements Expanding your eCommerce business internationally is almost a no-brainer these days, and what’s a better time to put it into action than the beginning of the new year! Marketplaces like eBay and Amazon are often the biggest online marketplaces that every retailer tries to get onto, but the online world is competitive, and as you might have heard, “don’t put all your eggs in one basket.” Selling solely on eBay and Amazon can be risky and certainly limits the audience you want to reach. There are multiple factors you need to consider before expanding into new countries and relevant marketplaces. In order to give you a… Read more »
Use eBay multi-buy discounts to increase your sales in 2020
Running promotions on your listings is always a great way to increase the volume of sales, and in particular multi-buy discounts on eBay listings have been proven to increase the quantity each seller can sell to an individual buyer. eBay surveyed sellers from January to April 2019 in the UK and Germany and found that those sellers that used multi-buy discounts on their listings saw their chance of sales increase by 10%. What is a multi-buy discount? An eBay multi-buy discount allows you to offer tiered discounts to your buyers when they purchase multiple quantities of your items. When you offer a multi-buy discount the money savings available to your buyer for purchasing multiple items are clearly displayed and makes… Read more »
Why is PIM trending (and what is it exactly)?
Product Information Management is quickly becoming the new tool for businesses to handle their product catalogues. With newer, lighter, SaaS-based models, the old days of year-long implementations are gone. PIM is becoming a realistic option for SMEs and e-commerce businesses that need to share their information quickly and securely, so we’d like to introduce you to… Sales Layer Sales Layer is a cloud-based PIM solution that centralizes product data and connects it to online sales channels. It’s a fast alternative for businesses that are looking to speed up their catalogue management. Sales Layer is, in our experience, the most agile of the PIM solutions. At Frooition, we’re using it due to its logic, its speed and its ease of use.… Read more »
