Marketing A BigCommerce Store in 2019 – 5 Most Effective Techniques

marketing for BigCommerce Stores

Marketing a BigCommerce store, it’s always important to keep consistent branding. From your products to your customer service responses. Branding goes far beyond adding your logo to everything. But when marketing a BigCommerce store, it’s easy to get lost in the numbers and forget the importance of making a good first impression. The most important part of your customers’ experience is the first impression, followed by your effort to continue that experience through the course of their buying journey. We are going to go through some marketing trends that are making a real impact in e-commerce. You can test these trends out for yourself – no extra spending needed!   Focus on the new generation   Generation Z were born between… Read more »

How to sell car parts on eBay UK motors.

  You can sell all types of vehicles including cars, trucks and motorcycles, as well as their parts and accessories in the motors category on eBay UK motors. Vehicles, parts and accessories can be listed in the same formats as most other product categories. You can choose to list as an auction, buy it now or best offer.   Should you sell car parts on eBay UK motors?   Earlier this year, eBay UK motors merged with motors.co.uk. Listings now reach ten million unique car buyers. Broadening their reach in the UK motor trade has in turn increased car parts sales on eBay. A car or truck part is sold every two seconds on eBay. Customers love buying car parts… Read more »

sell car parts on eBay UK

4 Ways To Improve Your Strategy For Cross Selling On eBay

cross selling on eBay

Traffic is guaranteed on eBay. But converting viewers into customers and increasing order value will always be a challenge. For your business to grow, you should be cross selling on eBay. When done right, cross selling can help customers, shorten the purchase journey, and increase revenue.   What is cross selling and why do you need it on eBay?   It’s easy to confuse cross-selling with up-selling. However, they are separate techniques. Up-selling typically involves trading up to a better version of what’s being purchased. Cross selling is selling an additional product to a customer to increase the value of the sale. A perfect example of this would be to think of the phone case or the insurance that they always… Read more »

Positioning Your Store In A Crowded Market

With more and more brands and retailers selling online, customers are spoilt for choice. If you want them to choose to buy from you, it’s essential to distinguish your business from the competition. Positioning a business in its own unique space can be achieved using a combination of two approaches. A business can differentiate based on: Products they offer The audience they target Overheads of traditional retail would make operating in a small niche unprofitable. However, in the digital era, it’s entirely possible to work with clients around the globe. There are enough customers for even the smallest niche sellers to build a thriving business. It’s just a case of attracting them. Building a brand   A brand is more… Read more »

crowded market

Finding Your Brand’s Tone Of Voice: Speaking to attract your tribe

One of the hallmarks of a great brand is a confident and distinctive tone of voice. These brands know exactly who their customers are and speak to them in a way that’s natural and engaging. Tone of voice is the result of the choices a brand makes about the language, style and messages it shares. People will make decisions about your brand based on the tone it communicates with. It’s important because it can draw your audience closer or alienate them completely. We live in the age of personalization. And customers have limitless choices. They will choose brands that fit their lifestyles and values. For brands, this means finding the right way to approach customers, the right tone of voice.… Read more »

Facebook Ads For Beginners

Facebook has 1.39 billion active users. Whoever you sell to, they will be on Facebook. And Facebook offers advertisers a range of tools to target their ads with incredible precision. As a result, typical ROI from Facebook ads is 152%! If you are not yet using Facebook advertising and are unsure how to get started, read on.   Set up Facebook business manager   Firstly, if you don’t already have one, you should create a business page. Secondly, you need to set up your Business Manager account. Business Manager is the section of Facebook that will house your Facebook ad account, business pages, and other tools you’ll need to run your ads. To create your Business Manager account, go to business.facebook.com and… Read more »

Facebook Ads

Frooition Launch New Minimal Theme For BigCommerce

BigCommerce theme

Of all the ways to make a living online, starting an e-commerce business is the simplest.  Moreover, there’s long term growth potential for brands that present themselves well and capture customer interest. Anything that can be sold, sells online. 67% of millennials and 56% of Gen X now prefer shopping online and e-commerce sales are predicted to hit $4.5 trillion by 2021. Running your own online business you can take control of your working schedule and achieve financial independence. But, getting started isn’t always easy. You may not have any idea what to sell, lack experience, or simply be too scared of failure to take your first step. Starting a business requires guts. It also requires investment. Both time and money. And… Read more »

Taking Your E-Commerce Business Multi-Channel – Points Sellers Need To Consider

Platform loyalty allows you to simplify your inventory and distribution process. But it also puts your business at risk. When all your sales on one platform, suspensions or account issues are costly. For example, if you only sell on Amazon, an account suspension could end your business. Also, no matter how successful any one marketplace is, it will never sell to 100% of customers. Retailers who sell on two separate online marketplaces see a 190% jump in revenue over those who sell in just one. To be successful in e-commerce, your products must be wherever the customer is. Whether that means setting targeted ads to drive customers from social media to your product pages, or listing your products on high traffic… Read more »

multi-channel e-commerce

What To Sell On Amazon – 7 Signs Of A High Profit Product

What to sell on Amazon

Are you trying to decide what to sell on Amazon? With more than 3 billion products listed on Amazon worldwide, chances are that whatever you are thinking of selling, it’s already being sold on Amazon. There’s still plenty of opportunity to make impressive profits selling products on Amazon, but it’s critical you’re able to offer unique, budget-friendly products with minimal competition to truly succeed on the site. The best profits are made by sellers who build an inventory of items with high demand and good profits. FBA has taken the logistical headache out of selling, but selecting desirable products that will market and sell well is still the responsibility of the seller. We are going to explain how to find these high demand,… Read more »

Goodstart Jones – Growing A Fashion Brand With eBay

In 2013 Paul Jones started a business from his home, making bags. His personal mantra is “make a good start Jones” and so he named the business Goodstart Jones. And as starts go, this one certainly was good. Paul Jones made a lightweight and durable bag with a waterproofed wooden stability panel. As well as carrying, it can be used for all kinds of tasks like writing and for eating on. He called this bag the Woodsack. The woodsack was not like anything else on the market and customers loved it. Keeping his focus on quality of design and craftsmanship has grown Jones a loyal customer base. The business now employs two other people alongside Jones and operates from its own 520 sq ft… Read more »

Goodstart Jones Woodsack