Why is PIM trending (and what is it exactly)?

Sales Layer

Product Information Management is quickly becoming the new tool for businesses to handle their product catalogues. With newer, lighter, SaaS-based models, the old days of year-long implementations are gone. PIM is becoming a realistic option for SMEs and e-commerce businesses that need to share their information quickly and securely, so we’d like to introduce you to… Sales Layer Sales Layer is a cloud-based PIM solution that centralizes product data and connects it to online sales channels. It’s a fast alternative for businesses that are looking to speed up their catalogue management. Sales Layer is, in our experience, the most agile of the PIM solutions. At Frooition, we’re using it due to its logic, its speed and its ease of use.… Read more »

6 Things to Look for While Choosing Your Next E-Commerce Platform

The e-commerce landscape has changed dramatically over the last decade. What used to be a complicated, expensive endeavour – selling online – is now easy, fast, and cheap. There are more e-commerce platforms than ever before, and entrepreneurs have never been more spoiled for choice. This has unfortunately also made your job as an entrepreneur tougher. More options are nice to have, but when you have dozens to choose from, how do you figure out what’s the right fit for your business? What features should you look for? What should you ignore? It doesn’t matter whether you’re a seasoned entrepreneur or a small business trying out their first e-commerce rodeo, this guide will help. We’ll look at all the key… Read more »

eCommerce website success story: Direct Plants

Direct Plants eCommerce case study

Frooition have been working closely with Direct Plants since 2010. After a recent eCommerce website project, the owner Shaun approached Frooition to provide a case study of his experience. This is Shaun’s story in his own words: Shaun’s eCommerce story: My name is Shaun O’Brien from Direct Plants Ltd – a nursery set in the heart of the Norfolk countryside.  We’re a multi-channel eCommerce retailer and sell a full range of outdoor garden plants and trees. A mail-order only business we deliver nursery fresh plants & trees to our customers throughout the country. We began online trading on eBay in early 2006 before expanding to Amazon and then launching our first website. However, within a few months of trading, we… Read more »

New Software Feature: eBay item specific report

Frooition have today released an update to the fantastic Frooition eBay Listing tool: Item Specific Reports. It is now possible to see what items will soon fall foul of eBay metadata changes, as well as highlight where you can improve your sales performance. Item specifics allow buyers to browse and filter products beyond the category level. eBay recently announced that they are focussing more on item specifics over the next year so this will become critical for all eBay Sellers. Read more about the new software functionality here: Introducing eBay item specific report The reports are available now for design and self-serve listing tool clients! See where you can improve your business today!!!

eBay Seller Release – September 2019

eBay has today announced the September / Fall 2019 seller release update. Rob Hattrell, VP of eBay.co.uk, outlines the updates here: The full list of changes are here:  Changes to Promote your listings Updates to Seller Hub Offer for new Seller Hub Promotions Enhanced seller protection Simplifying eBay Policies Updates for Item specifics requirements Category and classification changes Important changes – work may be required: As a regular business seller, the important changes that may affect your day-to-day listing are the updates to Item Specific requirements. In order to update or revise listings in affected categories, you may need to add newly required item specifics. The actual requirements aren’t announced until the 8th of October. While the changes mean you… Read more »

Boost your eBay sales in 2 easy steps using item specifics (2019 edition)

Want to increase your eBay sales? Well of course, who wouldn’t. Well, the first step is getting your items seen by more buyers. It is possible to boost this through sponsored listings and paying for additional listing features. However, there is an effortless, free, and effective way to achieve this: it’s just a matter of adding the right item specifics in the right place on eBay. How to boost sales on eBay in 2 steps: Tip #1: use product catalogue The first (and easiest) tip is to match your product to the items catalogue entry on eBay. If you can find your product line in the eBay catalogue, you should always use this. EBay will transfer the product details directly… Read more »

Boost your eBay sales

eCommerce Analytics (why is it so important?)

Having access to a comprehensive suite to monitor any eCommerce analytics is business-critical. Trying to run any website without a good view of your analytics is like trying to ride a bike blindfolded. When it comes to an e-commerce website without analytics; it’s like trying to ride a bike blindfolded, down the middle of a motorway, while setting fire to your wallet… With today’s free offerings from Google, there is absolutely no excuse for not adding Google Analytics to your eCommerce store. You should include Google Analytics in any eCommerce website project you undertake (…we do). Need to setup Google Analytics on your BigCommerce Store? Follow this guide and get it done in less time than it takes to make… Read more »

What alternatives are there to FBA? [Fulfilment by Amazon] – Huboo

If you’re in e-commerce and you sell on Amazon, you’ve probably used FBA (Fulfilment by Amazon)…. But, let’s face it, you’ve probably also found yourself frustrated by FBA and have looked for alternatives, perhaps to no avail. Well, there is now an answer and we’re called Huboo – a new fulfilment service for e-commerce. We’ll admit, we may be just a little bit biased here at Huboo HQ, but we think our service comes with an enormous amount of benefits which make us a more than viable alternative to FBA. But because we’re such big fans of transparency, this will be a whistle stop tour of FBA vs. Huboo, so you can make your mind up yourself as to what… Read more »

The 10 Dos and Don’ts for Your Online Web Store

Building an online store is easier said than done. There are so many factors to take into consideration that sometimes it can be overwhelming. But, like anything in life, it’s important to mind the details if you want to have any success. And, no matter how experienced you are with online retail, there’s always something you could do better. That’s why we’ve created this list of the top 10 Dos and Don’ts for your online store.   Whether you’re an ecommerce newbie or a chiseled veteran, you’re sure to find some golden words of wisdom in this list. (And, read through the whole list for a Bonus tip at the end.) Here are the top 10 Dos and Don’ts when… Read more »

Best Colour Schemes For Ecommerce Websites

Colour is one of the most powerful elements of a designer’s toolkit. The best colour schemes for ecommerce websites grab attention, evoke emotion and carry meaning. Colours play a significant role in establishing a strong brand recognition that helps in boosting conversion. 90% of impulsive decisions to buy a product are based on colour alone. So colour is important. But how do designers come up with the right colours to project your brand identity? You can use this article as a guide to start defining a process for choosing the right colour palette for your next brand or website.   Content: What colours say to customers. Choosing colours to work together. Minimal ecommerce website design and the isolation effect.   What… Read more »

best colour schemes for ecommerce websites