Shoppers have reacted negatively to eCommerce stores charging for returns. According to a recent report published by SAP Emarsys, 26% of shoppers have stopped buying from specific retailers due to paid eCommerce returns policies. The report suggests that 18% of consumers questioned view paid returns as “unfair.” In addition, 13% of those surveyed indicated that they had thrown away items rather than returned them due to the cost of returns. Returns Remain a Significant Challenge to Online Retailers This news will not be welcomed by many large retailers, who, in recent months, have sought to change how the general public perceives the online returns process. A recent report suggested that nearly one in four large retailers had started charging for… Read more »
eBay Launches Dynamic Ad Rates for Promoted Listings Standard
eBay has announced the launch of dynamic ad rates for its Promoted Listing Standard (PLS) advertising platform. Dynamic ad rates helps sellers stay competitive by automatically adjusting ad rates to match eBay’s daily suggestions. The move is designed to help eBay sellers save time and effort by removing the need to manage their advertising campaigns manually. Ad rates are set by the percentage sellers are willing to pay of the total amount their item sells for (including shipping, taxes, and other applicable fees). Ad fees are applied to promoted items that sell within 30 days of a click on a promoted listing. Staying in Control of Your eBay Ads Sellers can select how they’d like to manage their ads –… Read more »
eBay Expands Partnership with British Superbikes
eBay has extended the partnership it first announced in June 2022 with British Superbikes. The Bennetts British Superbike Championship (BSB) is the leading road racing superbike championship in the United Kingdom. It is still acknowledged to be the world’s premier domestic superbike racing series. Under the extended partnership, eBay will: Receive branding at all 11 rounds of the race. Act as the sponsor for the series’ qualifying format. Recognise the rider who makes up the most positions during the race with The ‘eBay Fast Forward Award.’ Act as the title sponsor of two grassroots motorsport series: the No Limits ACU Endurance Motorcycle Championship and the MSVT Trackday Trophy. Speaking to journalists, Stuart Higgs, series director of British Superbikes, said: “We… Read more »
eBay Pre-Loved Fashion Image Best Practices
A picture might be worth a thousand words in any other industry, but in the fashion industry, those images are priceless. Nothing will sell a garment faster than a good image. However, in the world of pre-loved fashion, those images aren’t just about selling a look. Instead, they are about setting customer expectations, building trust, and persuading customers that their investment in pre-loved fashion is a wise choice. eBay Listing Best Practices eBay listing best practices dictate that each pre-loved fashion listing should be supported with a minimum of 12 images. This strategy won’t only help your customer make an informed buying decision. It will help your listings be found in eBay search. If the thought of taking 12 images… Read more »
The Rise and Rise of Luxury Collectables on eBay
For a business initially built on the back of Beanie Babies and Pokémon cards, it would be fair to say that eBay has long found its niche in the sale of collectables. However, according to research conducted by eBay Australia, the collectables business has changed a lot in recent years. The research suggested that while consumer confidence may soften over the next year, younger shoppers will continue to spend on collecting a large array of accessories and pop culture items. What Are People Buying on eBay? Today, collectors are just as likely to buy expensive lego sets, luxury handbags, or limited edition sneakers as plush toys or trading cards. And while the global economy reacts to the cost-of-living crisis, and… Read more »
Boost Your Performance: Pro Tips for Selling on eBay
eBay’s Cassini search engine uses an algorithm to decide which products to display first when a buyer searches for a product on eBay. That algorithm looks at listing titles and descriptions but also takes several other factors into account, and you need to know what they are so you can ensure you give your listing the best chance of appearing high up in the eBay search results. So, what are the other factors eBay considers in deciding where to rank your listing, and what can you do to improve your eBay search rankings? eBay Performance Enhancers We’ve compiled a list of three metrics that eBay looks at before deciding how to rank your listing in search. 1. The performance of… Read more »
eBay Pre-Loved Fashion Searches Surge Following Love Island Sponsorship
eBay UK is reporting that searches for pre-loved fashion items on the online marketplace surged by more than 1,400% during the latest run of the reality TV show Love Island. Alongside big brands like Ralph Lauren and Levi’s, eBay is also seeing a lot of searches for “fashion forward” brands, including Acne Studios, JW Anderson, Mki Miyuki, Mugler and Dries Van Noten. A Ralph Lauren Varsity Jacket worn during the series (which ended on March 13) proved “hugely popular”, receiving more than one search every minute (1,872 searches a day). High-End Fashion eBay’s sponsorship of the ninth season of Love Island marked a stark difference between previous fashion retailer tie-ins, which have previously focused on high-street brands and fast fashion.… Read more »
How to Write eBay Descriptions That Sell
Don’t waste all the hard work that you’ve put into sourcing an excellent product, providing clear and attractive pictures, crafting the perfect title, and putting in place good and fast shipping policies and fair return policies by then falling at the final hurdle with an eBay description that doesn’t quite hit the mark. Tell the Buyer Everything They Need to Know The buyer wants to know whether this product will fill their need, solve their problem, or offers better value than the other products available. So, when writing your description, put yourself in the buyer’s shoes. Imagine you are in the market for a lawnmower. What would you want to know about it, and what are the benefits to you… Read more »
Big Changes to eBay Product Research
If you’ve ever done product research on eBay, you’ve probably looked at the sales history of similar items to those you are considering selling. This information would have told you how many items have sold, how fast they sell, what price they sell at, and which variants sell the best. Unfortunately, this is no longer an option. What’s Changed? As of last week, you can no longer access the purchase history of an item on the listing page. It only shows the total number sold. Previously, you could click on this figure, and it would highlight the last 100 transactions for that item with the date sold and, for products with variants, details of which variant was sold. This figure… Read more »
Clicks and Mortar: BigCommerce Launches Click & Collect Feature
Leading eCommerce platform BigCommerce has announced the launch of a new Click & Collect feature, giving enterprise merchants more options to meet shoppers where they are and provide frictionless shopping experiences. According to BigCommerce, Shoppers increasingly expect flexible fulfilment options, including the growing segment of shoppers who don’t want to wait for delivery or wish to avoid shipping costs by selecting in-store pick-up. How Big is the Click & Collect Opportunity? Click and Collect services boomed during the Covid-19 pandemic and continue to grow in the “new normal.” In-store collection is projected to grow about 10% per year in the UK and exceed $40 billion in 2026, according to eMarketer. The growth rate is similar in the United States, where… Read more »