Dynamic Cross Promotion on eBay, Sell more with Frooition [Guide]

Posted on July 7, 2021 by - eBay, eBay Design, Frooition

eBay dynamic cross promotion

Are you cross selling on eBay to boost sales? As we mentioned in our 10 eBay essentials, cross promotion is a huge part of optimising listings. One of Frooition’s most powerful features is the dynamic cross promotion sections within every eBay product listing template. Dynamic Cross selling on eBay offers alternative products from your eBay account within each eBay listing. The aim is to retain the buyer and encourage them to visit your other items on eBay rather than returning to the core eBay search and stop them from potentially buying with your competition. Successful dynamic cross promotion directly increases sales, boosts conversion rates, improves click-through and increase average order values. A positive side effect of dynamic cross selling is it also boosts brand… Read more »

eBay Promoted listings via Frooition

Posted on June 24, 2021 by - Frooition

eBay Promoted Listings Frooition are delighted to announce the immediate availability of an exciting new advertising service in partnership with eBay. This service, eBay Promoted Listings, is now available to Frooition eBay customers within our eBay-certified Frooition software suite. The Promoted Listings advertising service is a Pay Per Sale service and is the first release in the eBay marketing toolkit that allows eBay sellers to get more views and grow their sales through promoted and enhanced listing visibility. It’s not just about increasing your visibility on a search page, it’s about visibility across the whole shopping journey including Search, View Item, My eBay and Browse pages together with other eBay locations exclusive to Promoted Listings campaigns This new service offers the potential to increase listing views by up to 32% (average… Read more »

Marketing and promotion on eBay

How DirectPlants more than doubled their eBay Sales…

Posted on June 15, 2021 by - Bigcommerce, Case Study, eBay

Direct Plants are a celebrated, eBay award winning, seller. They have built a hugely successful eBay business over the last 15 years. They reached the pinnacle of what is possible on eBay, the team turned their focus to e-commerce… Their legacy website, running on an old self-hosted platform did not perform anywhere near as well as other channels. For many years the team just accepted this as the limits of what their products could achieve on a website. In 2019 DirectPlants started a conversation with Frooition, who recommended they take a free BigCommerce Trial. After initially being wowed by the functionality on offer they needed help migrating their data and products. Frooition stepped in to help and helped them migrate to a brand… Read more »

Selling personalised and customised products on eBay

Posted on May 24, 2021 by - eBay, Frooition

In recent years the personalised product and gift market has flourished, online sellers are embracing the buyer demand to add personalised offering to their ranges. There really is an exhaustive list of companies offering personalised giftware, bespoke domestic items, gadgets, garden and homeware, wedding gifts, sporting goods, cushions, bags of all shapes and size, bottle openers, pens, photo frames, t-shirts and numerous other products that can all be further enhanced by adding custom text or graphics. Can I sell customised or personalised products on eBay? Yes! Sellers on eBay now can add personalised text on their eBay product pages. Buyers can add their personalised text on the view item page of the seller’s listings in certain categories, which can then… Read more »

10 eBay Design Essentials to boost your eBay Sales [2021]

Posted on May 14, 2021 by - eBay, eBay Design, Frooition, Strategies

eBay design tips

Custom eBay brand design sets you apart from competitors and keeps customers in your eBay listings for longer. Not just exciting visuals, custom eBay listing design can include extra sales features like video in listings, dynamic cross promotion and software for motors and motor parts sellers. It’s important that your customers know who they are buying from. If you sell great products and give excellent service, then you should brand that experience so that customers can be loyal to you using a proven eBay design for sellers. Professional branding design for eBay sellers makes it clear that you are a serious seller and encourages buyers to trust you. They know that you’re invested in eBay and your company appearance, and that… Read more »

Why you should have your Brand on Amazon as well as eBay?

Posted on November 11, 2020 by - Amazon, eBay, Frooition, Guest Post

Once considered an auction house for bedroom sellers, eBay is now a reliable multi-channel marketplace that allows blue-chip sellers to offer their branded products to a huge audience. Adding to Amazon’s marketplace lets you increase the level of exposure your products get and reach a much bigger audience. There are many differences between the two platforms when it comes to selling, there are some real benefits when it comes to expanding. Why should you start selling on Amazon? To expand your reach: In 2020, between 350 to 450 million buyers visited Amazon.co.uk every month. And this amounts to double the number of global active users on eBay. It’s where most of your customers start their search: 63% of shoppers start… Read more »

Why sell on Amazon

Omnichannel Inventory Management & the busy holiday shopping season

Posted on October 13, 2020 by - E-commerce, eBay, Omni-channel, Strategies

Santa omnichannel selling

Did you know that nearly 2/3rds of 7-figure ecommerce businesses saw their revenue either increase or stay the same since the global pandemic hit earlier this year?  Customers shifted their consumption almost entirely online when stay at home orders were put in place this spring, which led to an explosion in sales along with supply chain headaches.    Now that consumers have adjusted their shopping habits in response to the pandemic, many ecommerce experts are anticipating a spike in ecommerce sales for the 2020 holiday season.  They also predict this holiday season will start even earlier than usual, and PPC and paid social advertising are expected to go up in Q4 as enterprise retailers need to use up unspent budgets.  … Read more »

How to optimise your eBay listings in 2020 – [eBay SEO]

Posted on October 7, 2020 by - Frooition

What is eBay SEO? We know search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search. For websites there are well documented best practices to improve your search engine ranking, from relevant page titles, sitemaps, meta tagging, just to name a few, all of which you can complete for free. Did you know, with marketplaces such as eBay, there are several steps that every seller can complete to improve their product ranking? That’s right eBay SEO! eBay is 25 years old this year and its search systems have seen many evolutions within that time. Back at the start it was simple, you put as many keywords as you could… Read more »

eBay SEO guy

How small businesses are adapting to Covid-19

Posted on June 10, 2020 by - Frooition

Are you a Small business owner? If the answer is yes, read on! It may have never crossed your mind to start up an e-commerce website. However, due to the current climate, there has been an increased demand by customers to buy products / produce online. Recently, this has become a much safer avenue for shoppers, as they can still purchase your goods. Only from the safety of their own homes. JTS Freshbox is one of our more recent completed BigCommerce start-up clients. They sell a variety of Fruits and Vegetable boxes ready to be delivered to your doorstep. We know that popping down your local grocery store or even market was once an easy thing to do. However, recent… Read more »

Beyond Amazon – Alternative Marketplaces to Maintain (& Increase) your Sales During Covid-19

Posted on April 9, 2020 by - Frooition

It’s not only brick-and-mortar stores, but e-commerce which is facing big changes caused by Covid-19. “When looking at the effect this period will have on the future of e-commerce, we see this being a watershed event for consumer behaviour.” said Håkan Thyr, Chief Revenue Officer at Fruugo. With Amazon’s decisions regarding non-essential products in multiple countries, multi-channel sales has become even more of an urgent matter for online sellers. Here are our experts’ picks beyond Amazon – alternative marketplaces to maintain your sales and mitigate risk during (and beyond) Covid-19. We’ve also included helpful links and offers for you to start selling on these marketplaces at little to no cost. eBay One of Amazon’s largest competitors, eBay is launching a… Read more »