Product Information Management is quickly becoming the new tool for businesses to handle their product catalogues. With newer, lighter, SaaS-based models, the old days of year-long implementations are gone. PIM is becoming a realistic option for SMEs and e-commerce businesses that need to share their information quickly and securely, so we’d like to introduce you to… Sales Layer Sales Layer is a cloud-based PIM solution that centralizes product data and connects it to online sales channels. It’s a fast alternative for businesses that are looking to speed up their catalogue management. Sales Layer is, in our experience, the most agile of the PIM solutions. At Frooition, we’re using it due to its logic, its speed and its ease of use.… Read more »

The e-commerce landscape has changed dramatically over the last decade. What used to be a complicated, expensive endeavour – selling online – is now easy, fast, and cheap. There are more e-commerce platforms than ever before, and entrepreneurs have never been more spoiled for choice. This has unfortunately also made your job as an entrepreneur tougher. More options are nice to have, but when you have dozens to choose from, how do you figure out what’s the right fit for your business? What features should you look for? What should you ignore? It doesn’t matter whether you’re a seasoned entrepreneur or a small business trying out their first e-commerce rodeo, this guide will help. We’ll look at all the key… Read more »

Frooition have been working closely with Direct Plants since 2010. After a recent eCommerce website project, the owner Shaun approached Frooition to provide a case study of his experience. This is Shaun’s story in his own words: Shaun’s eCommerce story: My name is Shaun O’Brien from Direct Plants Ltd – a nursery set in the heart of the Norfolk countryside.  We’re a multi-channel eCommerce retailer and sell a full range of outdoor garden plants and trees. A mail-order only business we deliver nursery fresh plants & trees to our customers throughout the country. We began online trading on eBay in early 2006 before expanding to Amazon and then launching our first website. However, within a few months of trading, we… Read more »

Building an online store is easier said than done. There are so many factors to take into consideration that sometimes it can be overwhelming. But, like anything in life, it’s important to mind the details if you want to have any success. And, no matter how experienced you are with online retail, there’s always something you could do better. That’s why we’ve created this list of the top 10 Dos and Don’ts for your online store.   Whether you’re an ecommerce newbie or a chiseled veteran, you’re sure to find some golden words of wisdom in this list. (And, read through the whole list for a Bonus tip at the end.) Here are the top 10 Dos and Don’ts when… Read more »