Let’s Talk BigCommerce Design and eBay Optimisation at Birmingham’s Spring Fair 2022

With more than 50,000 visitors and 2,500 exhibitors from across the trade, the Spring Fair, held at Birmingham’s National Exhibition Center (NEC) between February 6th and 9th, is like Glastonbury for the retail industry. As a business headquartered in the Midlands and serving clients worldwide, Frooition couldn’t be more excited about welcoming so many of “our people” to the city we are very proud to call home. To celebrate the return of the Spring Fair to Birmingham, after a fallow year in 2021, Frooition is delighted to announce that our eCommerce design and optimisation experts will be in attendance at the event and look forward to welcoming all attendees and fellow exhibitors to our exhibition space. eCommerce best practices and… Read more »

Should I use social media to promote my eBay business?

There’s a long and short answer to the question about whether eBay sellers should invest time, effort, and potentially money into promoting their businesses on social media networks like Facebook, Instagram, Twitter, TikTok, and Pinterest. The short answer is: Yes The fact is, you probably already knew this, but in reading this blog, you are looking for something more concrete to build your strategy. So for all you social media procrastinators, here’s the low-down on why you should invest in social to promote your eBay business as a matter of urgency. But before we get into the why and how of social media, let’s burst some social media myths. There’s nothing new about social media If you want to invest… Read more »

7 tips to optimise your eBay listing strategy in 2022

ebay listing optimisation

Optimisation, optimisation, optimisation! It seems that we cannot say the word “optimisation” enough when we talk about eBay these days. But just in case you didn’t get the memo, optimising your eBay listings should be your number one priority in 2022 if you want to stay relevant and continue to enjoy healthy sales on the online marketplace. Regular readers of this blog will know that we’ve been inundated recently with messages from sellers telling us that their eBay sales have fallen off of a cliff. However, as we’ve dug a little deeper, we’ve also discovered many other eBay sellers enjoying a significant spike in their sales. The main difference between these two groups of sellers is their attitude to employing… Read more »

Gravity 360: Introducing 360 Spin Videos for eBay

At Frooition, we are big believers in the power of video to increase sales conversions. This is because our clients tell us that they typically see an increase of anywhere between 15% and 30% in conversions when they add video to their eBay listings. Video is particularly useful in highly visual categories such as home and garden, and fashion, where a static image might not showcase an item to its maximum potential. Video also helps sellers of more complex items, such as technology, auto parts, musical instruments or anything else that would benefit from a quick visual and audio explanation to demonstrate a product’s features. Sellers can also use video to showcase their product or industry knowledge, highlight their professional… Read more »

360 spin videos

Future Gazing with Optiseller’s Ashley Maroney

Optiseller

The word “optimisation” is never very far from our lips here at Frooition. So who better to speak to for the third in our series of Future Gazing articles than Ashley Maroney from Optiseller? Optiseller is a company dedicated to helping online retailers grow sales and improve performance across multiple e-commerce channels, including eBay, Amazon, and Wish.com, as well as their own eCommerce stores. Why online marketplace optimisation will be so important in 2022 “Online selling has just got a lot more competitive in recent years,” says Ashley. “The pandemic has meant that more businesses are focusing more time, effort, and money on their online operations. This means that ‘good enough isn’t good enough on busy online marketplace like eBay… Read more »

Is eBay listening to its sellers’ problems?

eBay’s UK’s general manager, Murray Lambell, will be the first to admit that eBay hasn’t always got everything right during its 22 years in business. However, Lambell insists that the online marketplace listens to its community of sellers and constantly makes improvements. In a recent post to eBay SellerCentre, Lambell highlighted how eBay has helped sellers overcome many challenges throughout 2021 and how the company is committed to making ongoing improvements to the platform in 2022. Lambell said, “As we head into 2022, we know there’s more work for us to do. We really appreciate your business and know that eBay wouldn’t be the success it is without all your hard work.” How has eBay improved the marketplace for sellers… Read more »

Why every online retailer should be blogging + 5 tools to get you started

Blogging for retailers

As a content marketer employed by an eCommerce store developer, one of the first places I look when checking out a new retail site is the company blog. Almost every eCommerce site has a blog, but very few are ever properly utilised. This is a real shame because a company blog allows a retailer to share relevant, engaging and unique content with their existing customers and potentially millions of other people using the major search engines to find the products they want to buy. Just in case you didn’t get the memo, Google loves relevant, engaging and unique content. Unfortunately, if you are a retailer selling the same products and using the same product catalogue descriptions as your competitors, relevant,… Read more »

Future Gazing with Linnworks’ Simon Lye

Linnworks has an enviable insight across the world of online retail. In reality, few organisations are better placed to foresee the opportunities and threats presented to online retailers in the year ahead. With access to so much online retail insight, we were delighted to sit down with Simon Lye, Linnworks’ Commercial Partner Manager, for the second in our series of future gazing articles for the Frooition blog. These articles, which will be published throughout December, have been written to help us better understand where online retailers should focus their efforts in 2022 and the years ahead. eCommerce Priorities for 2022 According to Simon, driving efficiencies through the implementation of best-in-class retail technology continues to be a priority for 2022. “Retailers… Read more »

Future Gazing with BigCommerce’s Robyn Potter

Future Gazing BigCommerce

As the primary point of contact between Frooition and our partners at BigCommerce, we consider Robyn Potter, an essential team member. She’s the first person we go to discuss strategy, integrations and, as we so often do at Frooition, the challenges of fitting a square peg into a round hole in terms of complex and bespoke eCommerce builds. It’s, therefore, fitting that Potter was the first person we spoke with for the first in a series of interviews looking to the future of eCommerce in 2022. The future of eCommerce “We’ve had an incredible couple of years in eCommerce,” says Potter. “The pandemic has seen traditional bricks and mortar businesses quickly transition to online selling out of sheer necessity, and… Read more »

Have your eBay sales fallen off a cliff?

As eBay design and optimisation experts, it is our job to gauge the temperature of the online marketplace and recommend solutions to help our sellers sell more. With 29 million customers using eBay’s UK platform every month, an increase of 5 million on pre-pandemic levels, eBay is “red hot” at the moment. However, not all sellers are enjoying an uptick in sales. Many eBay sellers have been telling us recently, “My eBay sales have fallen off a cliff.” This comment set off alarm bells at Frooition HQ. So what’s going on with eBay? Why have my eBay sales declined? Initially, we thought the pandemic was to blame. As high street stores closed their doors during the lockdown, many only retailers… Read more »

eBay sales falling off a cliff