Meet Frooition at InternetRetailing EXPO (IRX), Birmingham NEC

Frooition IRX Birmingham NEC

Hot on the heels of September’s eBay Open UK event in Manchester, Frooition is hitting the road again and heading to the Birmingham NEC for InternetRetailing Expo (IRX) on October 13th and 14th. We are particularly excited to be back at the NEC and InternetRetailing EXPO because (a) it’s on our home turf, and (b) we know after the cancellation of last year’s event, this year promises to be incredible. We are especially looking forward to catching up with all those old friends and familiar faces we haven’t seen in a while, as well as meeting new acquaintances. So don’t be shy; swing by our booth and say “Hi.” Meet the Experts Frooition’s eCommerce design and optimisation experts will be… Read more »

Has Christmas Come Early for eBay Sellers?

The month of October and Halloween traditionally marks the start of the busy holiday sales season with eBay sellers gearing up for what should be the most wonderful time of the year. But 2021 is no ordinary year (as if you needed reminding). Instead, many online retailers are navigating what could be described as the perfect logistic storm. While every Christmas sales period is frantic, this year there will be absolutely no room for complacency. Primed by panic-buying at the petrol pumps and the sight of empty shelves in supermarkets, consumers already know that the retail industry faces its challenges this year. This news has been amplified by headlines screaming about retailers chartering ships to attempt to circumnavigate the threat… Read more »

eBay Christmas Shopping

How Direct Plants re-platformed and boosted their multi-channel sales [Webinar 18th Aug]

Frooition are Co-hosting a free webinar with Linnworks, BigCommerce and Direct Plants on the Wed Aug 18th – 3pm BST.  Find out how DirectPlants grew and thrived during the pandemic and find out plenty of tips and tricks to grow your online business. In this webinar BigCommerce, Frooition & Linnworks will be joined by Shaun O’ Brien from Direct Plants to discuss the strategies that have allowed this multi-channel eCommerce retailer to de-risk its approach to multichannel selling and go from strength to strength over the last 2 years. You will find out how Direct Plants: Increased sales 70% during the COVID-19 outbreak Switched their multi-channel tools in just a few hours Leveraged cart level discounts & multibuy options to… Read more »

Dynamic Cross Promotion on eBay, Sell more with Frooition [Guide]

Are you cross selling on eBay to boost sales? As we mentioned in our 10 eBay essentials, cross promotion is a huge part of optimising listings. One of Frooition’s most powerful features is the dynamic cross promotion sections within every eBay product listing template. Dynamic Cross selling on eBay offers alternative products from your eBay account within each eBay listing. The aim is to retain the buyer and encourage them to visit your other items on eBay rather than returning to the core eBay search and stop them from potentially buying with your competition. Successful dynamic cross promotion directly increases sales, boosts conversion rates, improves click-through and increase average order values. A positive side effect of dynamic cross selling is it also boosts brand… Read more »

eBay dynamic cross promotion

eBay Promoted listings via Frooition

Marketing and promotion on eBay

eBay Promoted Listings Frooition are delighted to announce the immediate availability of an exciting new advertising service in partnership with eBay. This service, eBay Promoted Listings, is now available to Frooition eBay customers within our eBay-certified Frooition software suite. The Promoted Listings advertising service is a Pay Per Sale service and is the first release in the eBay marketing toolkit that allows eBay sellers to get more views and grow their sales through promoted and enhanced listing visibility. It’s not just about increasing your visibility on a search page, it’s about visibility across the whole shopping journey including Search, View Item, My eBay and Browse pages together with other eBay locations exclusive to Promoted Listings campaigns This new service offers the potential to increase listing views by up to 32% (average… Read more »

How DirectPlants more than doubled their eBay Sales…

Direct Plants are a celebrated, eBay award winning, seller. They have built a hugely successful eBay business over the last 15 years. They reached the pinnacle of what is possible on eBay, the team turned their focus to e-commerce… Their legacy website, running on an old self-hosted platform did not perform anywhere near as well as other channels. For many years the team just accepted this as the limits of what their products could achieve on a website. In 2019 DirectPlants started a conversation with Frooition, who recommended they take a free BigCommerce Trial. After initially being wowed by the functionality on offer they needed help migrating their data and products. Frooition stepped in to help and helped them migrate to a brand… Read more »

Selling personalised and customised products on eBay

In recent years the personalised product and gift market has flourished, online sellers are embracing the buyer demand to add personalised offering to their ranges. There really is an exhaustive list of companies offering personalised giftware, bespoke domestic items, gadgets, garden and homeware, wedding gifts, sporting goods, cushions, bags of all shapes and size, bottle openers, pens, photo frames, t-shirts and numerous other products that can all be further enhanced by adding custom text or graphics. Can I sell customised or personalised products on eBay? Yes! Sellers on eBay now can add personalised text on their eBay product pages. Buyers can add their personalised text on the view item page of the seller’s listings in certain categories, which can then… Read more »

10 eBay Design Essentials to boost your eBay Sales [2021]

Custom eBay brand design sets you apart from competitors and keeps customers in your eBay listings for longer. Not just exciting visuals, custom eBay listing design can include extra sales features like video in listings, dynamic cross promotion and software for motors and motor parts sellers. It’s important that your customers know who they are buying from. If you sell great products and give excellent service, then you should brand that experience so that customers can be loyal to you using a proven eBay design for sellers. Professional branding design for eBay sellers makes it clear that you are a serious seller and encourages buyers to trust you. They know that you’re invested in eBay and your company appearance, and that… Read more »

eBay design tips

Why you should have your Brand on Amazon as well as eBay?

Why sell on Amazon

Once considered an auction house for bedroom sellers, eBay is now a reliable multi-channel marketplace that allows blue-chip sellers to offer their branded products to a huge audience. Adding to Amazon’s marketplace lets you increase the level of exposure your products get and reach a much bigger audience. There are many differences between the two platforms when it comes to selling, there are some real benefits when it comes to expanding. Why should you start selling on Amazon? To expand your reach: In 2020, between 350 to 450 million buyers visited Amazon.co.uk every month. And this amounts to double the number of global active users on eBay. It’s where most of your customers start their search: 63% of shoppers start… Read more »

Omnichannel Inventory Management & the busy holiday shopping season

Did you know that nearly 2/3rds of 7-figure ecommerce businesses saw their revenue either increase or stay the same since the global pandemic hit earlier this year?  Customers shifted their consumption almost entirely online when stay at home orders were put in place this spring, which led to an explosion in sales along with supply chain headaches.    Now that consumers have adjusted their shopping habits in response to the pandemic, many ecommerce experts are anticipating a spike in ecommerce sales for the 2020 holiday season.  They also predict this holiday season will start even earlier than usual, and PPC and paid social advertising are expected to go up in Q4 as enterprise retailers need to use up unspent budgets.  … Read more »

Santa omnichannel selling