Finding Your Brand’s Tone Of Voice: Speaking to attract your tribe

One of the hallmarks of a great brand is a confident and distinctive tone of voice. These brands know exactly who their customers are and speak to them in a way that’s natural and engaging. Tone of voice is the result of the choices a brand makes about the language, style and messages it shares. People will make decisions about your brand based on the tone it communicates with. It’s important because it can draw your audience closer or alienate them completely. We live in the age of personalization. And customers have limitless choices. They will choose brands that fit their lifestyles and values. For brands, this means finding the right way to approach customers, the right tone of voice.… Read more »

Facebook Ads For Beginners

Facebook has 1.39 billion active users. Whoever you sell to, they will be on Facebook. And Facebook offers advertisers a range of tools to target their ads with incredible precision. As a result, typical ROI from Facebook ads is 152%! If you are not yet using Facebook advertising and are unsure how to get started, read on.   Set up Facebook business manager   Firstly, if you don’t already have one, you should create a business page. Secondly, you need to set up your Business Manager account. Business Manager is the section of Facebook that will house your Facebook ad account, business pages, and other tools you’ll need to run your ads. To create your Business Manager account, go to business.facebook.com and… Read more »

Facebook Ads

Frooition Launch New Minimal Theme For BigCommerce

BigCommerce theme

Of all the ways to make a living online, starting an e-commerce business is the simplest.  Moreover, there’s long term growth potential for brands that present themselves well and capture customer interest. Anything that can be sold, sells online. 67% of millennials and 56% of Gen X now prefer shopping online and e-commerce sales are predicted to hit $4.5 trillion by 2021. Running your own online business you can take control of your working schedule and achieve financial independence. But, getting started isn’t always easy. You may not have any idea what to sell, lack experience, or simply be too scared of failure to take your first step. Starting a business requires guts. It also requires investment. Both time and money. And… Read more »

Taking Your E-Commerce Business Multi-Channel – Points Sellers Need To Consider

Platform loyalty allows you to simplify your inventory and distribution process. But it also puts your business at risk. When all your sales on one platform, suspensions or account issues are costly. For example, if you only sell on Amazon, an account suspension could end your business. Also, no matter how successful any one marketplace is, it will never sell to 100% of customers. Retailers who sell on two separate online marketplaces see a 190% jump in revenue over those who sell in just one. To be successful in e-commerce, your products must be wherever the customer is. Whether that means setting targeted ads to drive customers from social media to your product pages, or listing your products on high traffic… Read more »

multi-channel e-commerce

What To Sell On Amazon – 7 Signs Of A High Profit Product

What to sell on Amazon

Are you trying to decide what to sell on Amazon? With more than 3 billion products listed on Amazon worldwide, chances are that whatever you are thinking of selling, it’s already being sold on Amazon. There’s still plenty of opportunity to make impressive profits selling products on Amazon, but it’s critical you’re able to offer unique, budget-friendly products with minimal competition to truly succeed on the site. The best profits are made by sellers who build an inventory of items with high demand and good profits. FBA has taken the logistical headache out of selling, but selecting desirable products that will market and sell well is still the responsibility of the seller. We are going to explain how to find these high demand,… Read more »

Goodstart Jones – Growing A Fashion Brand With eBay

In 2013 Paul Jones started a business from his home, making bags. His personal mantra is “make a good start Jones” and so he named the business Goodstart Jones. And as starts go, this one certainly was good. Paul Jones made a lightweight and durable bag with a waterproofed wooden stability panel. As well as carrying, it can be used for all kinds of tasks like writing and for eating on. He called this bag the Woodsack. The woodsack was not like anything else on the market and customers loved it. Keeping his focus on quality of design and craftsmanship has grown Jones a loyal customer base. The business now employs two other people alongside Jones and operates from its own 520 sq ft… Read more »

Goodstart Jones Woodsack

An Introduction To Selling With Amazon FBA

What is Amazon FBA?   FBA means fulfilled by Amazon. With the Amazon FBA program, you choose what you want to sell, send it to Amazon, and they do the rest for you. It’s a model that is growing in popularity. Because Amazon FBA makes it easier for you to build your business without having to worry about the logistics of warehouses, packaging materials, couriers and so on. With private labelling, you also have the opportunity to build your own brand, increasing the value of your business.   In this picture we can see that “Hyatt’s All Things Creative” is selling this fluid acrylic paint set on Amazon. They are also using the fulfilled by Amazon programme. When a third party seller sells… Read more »

A Sellers Guide To Amazon Brand Registry

Who Can join Amazon Brand Registry?   Brand Registry is for sellers who are brand owners or manufacturers. It’s also open to distributors who have written permission from the brand owner to manage a specific product on Amazon. If you don’t fall into one of these categories, you won’t be able to join Amazon brand registry.   Why Should Sellers Join Amazon Brand Registry?   Joining Amazon Brand Registry is the best way to protect your brand from counterfeit issues or situations where your product content is changed by a third party seller. Brand Registry gives you more brand control and increased ability to deal with counterfeit products. Members of Brand Registry have access to tools to search for infringing products… Read more »

Amazon Brand Registry Delivery

Seller Stories: Bernard Savage – How to sell bespoke items on eBay

Bernard Savage eBay design

Bernard Savage make bespoke kitchens and furniture. They manufacture and sell from their showroom in Wolverhampton, where customers can see and touch the solid wood pieces. Buying from Bernard Savage is a unique luxury experience. Customers can even select raw tree trunks to have furniture carved from. However, they had never sold online. They were unsure how people shop for bespoke products online and how they would find these customers. Also, they didn’t know how to translate their luxury showroom sale experience into an online experience. But in 2018, eBay retail revival came to Wolverhampton. eBay Retail Revival offers brick and mortar retailers help finding customers and expanding their business online. The eBay team support retailers through every stage of… Read more »

What Can We Learn From Social Media’s E-Commerce Gurus?

There was a time when e-commerce was just selling things online. Those were simpler times.   Today, searching #ecommerce on Twitter or Instagram will submerge you into a world of posts about drop shipping, flipping, and social selling. Social media has evolved retail beyond shop keeping. It’s now an aspirational route to financial freedom, and social media it teeming with e-commerce gurus, shouting about how to find the next hot trend and win big.   We’ve all been targeted by the Instagram posts promising a four hour work week or six figure salary selling private label products on Amazon. We have all seen the glamorous lifestyle shots; the cars and exotic locations that social media e-commerce gurus say come from… Read more »

e-commerce guru