The eBay & eCommerce growth experts sellers have trusted since 2005

The year we were founded. Frooition began life providing managed services and training for eBay Sellers. In addition to the professional services, we also offered simple designs for eBay Listings. As we continued on our journey, we increase the size of our design team and started to focus more on the eBay platform, adding eBay store designs to our growing list of services.

Frooition acquired the sub-brand CreativeBay.

In-house training for eBay sellers was phased out as demand for custom eBay design rocketed. The Frooition design team was further expanded to meet the increased demand for our creative services.

Also, a whale swam up the Thames to visit the Queen…

Frooition establish strategic partnerships with ChannelAdvisor and PayPal, while also working closely with eBay to ensure all designs/functionality are compatible with their ongoing updates. A lot of attention is focused on the eBay Motors category, with eBay, Frooition and Yahoo jointly sponsoring an Internet Advertising Bureau (IAB) conference in London.

We attended eBay Live in Chicago and revealed our brand new eBay Listing Software. The software enabled Frooition customers to list items directly to eBay with their custom template design automatically applied to their products.

And that amazing Batman film came out…

We launched our first Froo App (Template Themes) on the eBay App Center. This allows sellers to choose from thousands of pre-made templates and apply them to live listings. We also developed ‘Bulk Revision’ which allows sellers to bulk apply the pro design services to their live listings en masse. This was a revolutionary technology breakthrough and is still unique to Frooition today. 2009 also saw the launch of our very own e-commerce platform.

Frooition become the only certified provider specializing in design, a fact we are still very proud of today! Due to the success of our software solutions, Frooition were invited to speak at eBay’s Developers Conference in San Jose. We also launched ‘Froo Cross Sell’, and became the number 1 app both paid and free on eBay.com.

In January web-design changed forever when Apple unveiled the iPad tablet computer.

Our eBay apps went global with the launch of our very own Froo Apps Center. We continued to work closely with eBay as they added new features/functionality, such as the ability to add products to the shopping cart within eBay, and the introduction of multi-variation listings.

We also started providing design services for BigCommerce websites, and built functionality for sellers to import their BigCommerce inventory into their Frooition accounts, ready for uploading to eBay.

Saw us hit 100,000 customers as well as being involved in launching many major brands directly onto eBay.com, which ultimately included Toys R Us, Calvin Klein, Timberland, Hanes, Microsoft, Apple, Sony and many more. eBay chose to work directly with Frooition to launch these huge brands on the marketplace due to our unrivalled knowledge and experience of working with the platform and ensuring seamless integrations.

Frooition were invited to work directly with the eBay development team to create the perfect Mobile listing template. 10 different versions of our mobile template were created and tested by the eBay Labs team in San Jose. The end-result was finding the optimum template layout/design for use on mobile devices, both in-terms of usability and conversions.

Also, we finally won at Wimbledon!

We launched our mobile eBay design service globally, helping sellers to further grow their sales on eBay, and we added Shopify website design to our list of creative services.

Frooition sponsored the Channel Advisor Catalyst event in Las Vegas, and went to see Diana Ross!

Channel Advisor announced that they now supported BigCommerce as an eCommerce platform, which allowed Frooition to launch a new multi-channel design package…

I guess that is what you call a chain reaction?

We smashed the 200,000 customer mark and successfully served over 93 million listings in one day, without slowing down our servers or suffering any downtime or performance related issues.

eBay ask us to assist with onboarding and creating a custom store/listing design for the Bob Bonis Archive, after the discovery of thousands of unseen Beatles & Rolling Stones photographs taken by their US Tour manager (Bob Bonis).

Due to concerns regarding security and customer experience, eBay restrict the use of active content within listings.

Frooition work closely with the eBay team to develop an updated listing template service which is fully compliant with the revised policies and still looks great! All existing clients are migrated onto the new platform without any issues.

Also, Stranger Things premiered, and we all immediately jumped on eBay to buy vintage BMX’s, toys and Eggos.

Frooition are tasked with creating custom listings to help with the sale of three of the oldest and most historically important Wonder Woman comic books —including issue No. 1. We had previously helped with the sale of a nearly perfect copy of Action Comics No. 1 (aka the first appearance of Superman) which sold on eBay for a record-breaking $3.2 million.

2018 saw exciting changes to our eBay software and packages, including the launch of multiple templates and our new Infinity package which allows sellers to have multiple different template designs within a single account.

eBay announce that they will be closing their Apps Center, so Frooition build their own to ensure that sellers can continue to use the Apps/features that they love.

We gave our Bulk Revision service a complete overhaul and added some great new features such as it being able to run in the background, the ability to update parts compatibility for auto parts sellers, and the removal of any caps/limits for listing revisions!

We also continued with working with large brand-name clients such as Crocs, Toolstation and Dyson to help establish their presence on eBay.

Well… we all know what happened this year! Frooition closed their offices for staff safety, and all worked from home.

It was a trying time for most but we got through it and the business came out the other side, still designing and creating new content for eBay and BigCommerce.

We started the year still working at home in our pyjamas, and had a slow move back to working at the office.

It was nice to see everyone again and not have to make our own cups of tea all the time.

We built a games room downstairs with a pool table, arcade machines and a dart board… we did some work too…

In 2022 we started work on a new optimisation tool to help sellers “boost” sales of existing products.

We also continued working with a number of huge brands to build their eBay services, including Lego, British Heart Foundation, Puma, Age UK, Oxfam, HP and more.

Also, we hosted the Commonwealth Games (Birmingham is the closest city to Frooition, and the cycling time-trials were 5 minutes away from the Frooition offices)!

2023 was an exciting year of evolution at Froo!

The Creative Team were finally given access to re-design and re-build the Frooition.com website – Nice isn’t it?

Also, a range of new services and offerings were developed to help make selling on the worlds largest marketplaces a quicker and more efficient process, help reduce customer returns, and Boost the visibility of your products in highly competitive environments.

Boost, our managed eBay SEO service, delivered some of its strongest results yet. Between July and September, Focus Camera’s top 15 listings saw an average 4,133% increase in views, with every before-and-after figure tracked live in Boost Analytics.

Frooition accounts became free, with no time limit and no credit card, and we now serve more than 11,000 sellers worldwide.

We also launched Frooition for eBay, a connector that lets sellers run their eBay store by asking Claude, ChatGPT or Grok, and it’s listed in Claude’s connector directory.