Statistics show that, while numbers can vary between industries, the overall rate of cart abandonment is 73.9%. Reasons for abandonment vary, with distraction, confusion, security, mobile accessibility, and delivery costs being the most common. As many as 75% of people who abandon carts, do so intending to return and complete their purchase later. Both BigCommerce […]
“Don’t put all your eggs in one basket.” Age old advice we all recognise. But the internet gives so many options for merchants, that deciding exactly where to sell can be overwhelming. Major market places can bring huge exposure to your products, but even businesses that are dominating marketplaces need to establish their own domain […]
Active content is a broad term which covers any type of non standard text that can be included in item descriptions to provide additional functionality. Examples of active content include Javascript, Flash, plug-ins and form actions which can be used to create features such as cross-promotion modules or video players. Fron June 2017, eBay will […]
Cart abandonment is when a customer comes to your e-commerce store, puts items into their basket, but never actually makes the payment and completes the sale. So close, yet so far. It’s an incredibly common scenario, and a constant source of frustration for retailers. Statistics show that, while numbers can vary between industries, the typical […]
Social media It allows us to reach out to customers all over the world and interact with them in a way never possible previously. For many small businesses, this ability to speak as an industry authority to such a wide audience via social media, to showcase products and build customer loyalty is invaluable. But nothing […]
BigCommerce vs Shopify is a battle of the features between two of the most popular e-commerce platforms. To help guide you towards which solution may be best for you, we have made a brief comparison of the key features of both Shopify and Bigcommerce’s standard packages. Design Design is massively important to e-commerce conversion rates. […]
Conversion rate is the rate that visitors are turning into buyers. Probably the single most important statistic for any ecommerce business. Here are ten key ways to increase the chances of a visitors to your site turning into customers- 1. Structure – does the website have an easily understood navigation structure? Test this by asking […]
Whether it’s social media, SEO or content marketing, you’ve got a lot of options when it comes to marketing your business online. But when it comes time to have a sales conversation and drive conversions, there’s one channel that continues to outperform the rest: the good old-fashioned email. According to the Direct Marketing Association, email […]
It is the role of a designer to create something useful and beautiful, within the constraints of the medium they are working with. No matter how wonderful a four colour advert may be, it would be a poor design for a black and white newspaper. Changes to eBay’s active content policy have meant that eBay […]
Face book live, vloggers and branded content on Snapchat are some of the most powerful, fastest growing internet channels. Martha Stewart opened Channel Advisor’s Catalyst 2017 in Nashville last week saying that she can get up to 500,000 people viewing facebook live videos which she creates using just her phone. Consumers and brands can’t get […]