How to create a social media style guide for your brand.

Posted on February 25, 2019 by - Frooition, Marketing, Social Media

social media style guide

Successfully marketing your brand on social media requires a mix of skills from your company’s founder, employees and often freelancers or agency staff. When many different people contribute to a project, it’s important to create a framework that ensures consistency of quality and brand personality. For social media marketing, that framework is called a social media style guide. In this guide, we’ll show you how to create a social media style guide that helps you maintain a consistent brand voice and on-board new employees or freelancers more quickly. Choose Platforms If you haven’t already chosen social media platforms for your brand, consider which platforms might best help you achieve your goals. If you’re working with a limited budget or a… Read more »

Telling Your E-commerce Brand Story

Posted on February 19, 2019 by - Frooition, Marketing, Retail, Strategies

If you’re part of a growing e-commerce business, or have grown an e-commerce business from scratch, you’ll be familiar with the challenges of wearing multiple hats, juggling dispatch and customer enquiries whilst trying to attract more customers online. We get accustomed to doing everything as fast as possible. There’s always a new immediate task to be dealt with, and sales is a fire that needs constant stoking. Therefore, marketing is focused on the fastest return on investment. Creativity and branding get pushed aside as a luxury that you never have the time or budget to focus on. Why do you need a brand story? Having worked in content marketing and branding for many years, the one thing I see time… Read more »

brand story

Approved Performance: Striving for the ultimate user journey

Posted on February 13, 2019 by - Amazon, Bigcommerce, E-commerce, motors, Seller Stories

PartsConnect homepage

Approved Performance are an aftermarket, OEM replacement parts seller based out of Bloomingdale Illinois, run by Keith Boyer. Approved Performance sell superior vehicle parts for breaking systems, hubs and shafts. The products are fantastic, priced at a level where they are competitive with OEM parts but far superior in quality they provide genuine value for customers. The issues with fitment data… The biggest problem for the customer is finding the part that fits their vehicle, sometimes opting for inferior products, at higher prices to guarantee fitment. The other option is taking the risk on a product, only to find it doesn’t fit, return the product and start the search all over again. Keith started selling parts through Amazon in 2014… Read more »

How To Increase Your eBay Sales (Updated Sept 2019)

Posted on February 7, 2019 by - E-commerce, eBay, Strategies

With over 179 million active buyers in over 100 countries, eBay gives sellers instant access to a global marketplace. But how can you make the most of this exposure and increase your eBay sales ? This guide covers key considerations and best practice you need to follow when selling on eBay. What to Sell on eBay Offering high demand products is probably the most obvious way to increase sales. By researching and assessing demand for particular products on eBay, you can choose stock to increase your eBay sales. Sell From A Shop There are a whole host of reasons why opening an eBay store can help you to increase your eBay sales . Main benefits include: Creating A Professional Brand… Read more »

increase your eBay sales

Shopify design benefits

Posted on February 4, 2019 by - Shopify

Shopify design benefits

Shopify is the out of the box e-commerce solution that’s spreading like wildfire. Shopify design benefits from a whole host of features for both sellers and their customers. Simple and scalable, Shopify certainly has a lot going for it. But no solution is perfect for every merchant. Here’s a run down of Shopify design’s benefits. Easy set up Shopify is designed to be easy for sellers. For example, registration takes just 60 seconds. The admin interface is clean, user-friendly and intuitive. In addition, all the features are logically structured and easy to navigate. Furthermore, extensive help documentation and video guides can be found on the Shopify site. All you need is a product to sell! Support When you build and… Read more »

10 Things to do before launching your Shopify store.

Posted on January 31, 2019 by - E-commerce, Shopify

You’ve signed up for your Shopify trial, set up social media accounts, chosen a designer, and now you’re just waiting for your store to go live so you can start selling. It’s an exciting time, but it should also be a busy one for you. Here are ten tasks you can handle before launching your Shopify store , to ensure that it has the best chance of success. Put site monitoring in place Before launching your Shopify store it’s important to decide how you’re going to track site traffic and conversions. Your Shopify store will already have some analytics reporting built in, but it’s advantageous to add another tool. Results can sometimes vary slightly, so it’s always good to take an… Read more »

Things to do before launching your Shopify store.

How to write Meta Descriptions for e-commerce

Posted on January 28, 2019 by - Bigcommerce, Frooition, Marketing, Search, Shopify

meta descriptions

You’re working hard to market your company and make sure you appear in search. Writing your descriptions, optimising images, and mastering most of the other elements of effective search engine optimisation (SEO). However, if you’re anything like many of the many e-commerce merchants we speak to, you may be struggling with meta descriptions. Meta descriptions don’t directly effect your SEO. Search engines like Google will simply take a snippet of page text if you don’t set your own meta description. Page click through does affect your search engine ranking though. If no one clicks on the link to your page, search engines will assume it is not a relevant result. More importantly, if people don’t click to visit your site,… Read more »

How to Use Video to Increase Sales in E-Commerce

Posted on January 24, 2019 by - Amazon, Bigcommerce, E-commerce, eBay, Frooition, Shopify, Social Media, Strategies

Video traffic is expected to account for 80% of all consumer internet traffic in 2019, and visitors to e-commerce websites are 64-85% more likely to buy  a product after watching a product video explaining how it works. This is because our brains processing visuals 60,000 times faster than text. Using video in your e-commerce provides customers with the information they need to make a confident purchase, without any extra effort on their part. There’s no disputing it; video is the reigning king of the internet – yet it’s still one of the most under-utilised e-commerce strategies. Which means that for e-commerce merchants looking to get But before you put time and money into creating product videos, you need to have… Read more »

Product Videos

Digital Branding Trends For 2019

Posted on January 18, 2019 by - Frooition, Social Media, Strategies

digital branding

Digital branding relies on consistency. From your product descriptions to your customer service responses, the customer should receive your branded experience. Digital branding goes far beyond sticking your logo on everything. However, in e-commerce it’s easy to get lost in the numbers and forget the importance of making a good first impression. Making a positive first impression is the most important part of creating a good customer journey. Your efforts to continue that experience through the course of their buying journey are important, but will be useless without the hook of that initial good impression. I’m going to take you through some digital branding trends that are currently making real impact. Test them out for yourself. These trends will help… Read more »

Using Buyer Personas To Find Your First Customers

Posted on January 16, 2019 by - E-commerce, Frooition, Strategies

What’s a Buyer Persona? A buyer persona is a description of your ideal customer. They are the person you choose your stock for, knowing they will want every item. You write product descriptions to answer their questions and use social media to share content you know they’ll enjoy. Even if you haven’t sold anything yet, this is the person you’re confident is just waiting to become a loyal customer for your brand. Whatever you want to sell, however you plan to market your business, knowing your customer is the first step. The more in-depth your understanding of your target’s internal motivators, the easier it will be to persuade them to buy from you. But how can you know your customer… Read more »

buyer personas