Why Direct-to-Consumer (D2C) Brands Like Peloton Cannot Ignore Online Marketplaces Like eBay and Amazon

Peloton Interactive Inc, the brand that essentially re-invented the home exercise bike, has announced it will start selling its “bikes” and accessories on Amazon.com. This is a significant move for the company that previously only sold direct-to-consumer via its own eCommerce channels and retail stores. Ironically, for a company that sells stationary bikes, Peloton has been on a bit of a journey in recent years. The company saw incredible growth during the Covid-19 pandemic, with lockdown closing gyms and forcing people to look for alternative exercise options. However, as the world emerged from the pandemic, it has struggled to maintain traction, with media reports highlighting how the company lost more than half of its value in recent months. Peloton’s changing… Read more »

Online Marketplace Sales Worth £282bn To UK Economy

Online marketplaces like eBay and Amazon might be the first step many small businesses take on their online retail journey, but that doesn’t mean the scale of the opportunity isn’t significant. According to a recent report in Internet Retailing, the UK is home to approximately 882,000 businesses selling on online marketplaces, turning over a staggering £282bn a year. That’s the equivalent of 6% of all UK business turnover, and that figure is set to grow. Online Marketplaces: A Growth Industry The report suggests that revenues for companies selling on online marketplaces are growing at a rate of 9.4% a year, compared to just 7.4% growth enjoyed by other online sellers. Much of this growth can be attributed to the global… Read more »

Christmas 2022: Why It’s Never Too Early To Think About The Holidays

We might be in the midst of another extreme heatwave this summer, but that doesn’t mean it’s too early to start thinking about Christmas. If the dog days of summer mean anything to online retailers, this time of year should be about getting ready for the peak Q4 Holiday sales season. Getting ready for peak means having all of your marketing strategies lined up and ready to go. For the typical online marketplace seller, this might mean ensuring your listings are fully optimised in terms of eBay listing best practices. For more sophisticated multi-channel online retail businesses, a priority could be ensuring their MarTech stack is fully aligned to manage the opportunity in the most efficient manner possible. Learn More:… Read more »

I Went Viral on TikTok – Here’s What I Learned

As a content marketer, I’ve always been a big fan of social media. I’ve long relied on social channels like Twitter, Facebook, and LinkedIn to engage in conversations with the various marketing communities I serve, and they have helped me drive traffic to my blog posts, video content, and podcasts. However, as a busy B2B marketer, I’m also conscious that engaging appropriately with every social media channel would be impossible. So I invest my time in the channels I believe my audience is predominantly based. This is why I’ve never given more than a cursory look at social channels like Snapchat or Pinterest to promote my objectives. But now and again, a social media channel comes along that completely shakes… Read more »

eBay Collaborates With Love Island’s Tasha Ghouri To Promote Non-Fast Fashion

eBay UK is “coupling up” with Love Island’s Tasha Ghouri in what is described as the first non-fast fashion brand partnership to come out of the cult TV series. The collaboration is part of eBay’s continued commitment to change how consumers shop for clothes. eBay currently sells a piece of pre-loved fashion every second. The online marketplace originally partnered with the ITV2 reality TV show to dress its contestants in pre-loved fashion for the summer show. The brand ambassador partnership with Tasha Ghouri is the latest in a long line of high-profile collaborations promoting the circular economy, including the recently announced partnership with MTV to resurrect the motor makeover show Pimp My Ride. Pre-Loved Fashion Style Icon eBay highlights the… Read more »

Are eBay Focus Categories Attracting Big Spenders To Your Listings?

eBay has highlighted its commitment to Focus Categories as fundamental to the online marketplace’s long-term growth plan. This pledge will be welcomed by many sellers who have long called for eBay to focus on what they do best, connecting enthusiastic buyers with traders who have access to products that may not be available anywhere else. The Value of Focus Categories By focusing on specific categories, eBay believes they have improved customer experience and satisfaction levels, which then filter across the rest of the marketplace. In a post on eBay’s community boards, Jordan Sweetnam, Senior Vice President for eBay’s Global Markets team, suggested that Focus Categories encourage “enthusiast buyers” to spend more than $3,000 per year on their passions. What Are… Read more »

eBay Announces Collaboration With MTV To Resurrect Pimp My Ride

Hot on the heels of eBay’s collaboration with ITV2’s Love Island this summer, the online marketplace has announced it is working with MTV to resurrect the TV classic motor makeover show Pimp My Ride. The show will return as a six-part series and will be streamed on MTV UK’s YouTube channel before being distributed via Facebook and Twitter. Hosted by the rapper Lady Leshurr, the first episode of the show will air on August 19. The Road to Sustainability Pimp My Ride’s 15-minute mechanical makeovers will demonstrate how old vehicles can be completely renovated and made roadworthy, using eBay to source spare cart parts and accessories. Each episode will focus on the sustainability benefits of extending the life of an… Read more »

Is TikTok Livestream Shopping The New QVC For Gen Z Shoppers? Not Yet!

TikTok’s plans to turn the burgeoning social media platform into a global livestream shopping platform have been potentially derailed, according to a recent report in the Financial Times. The livestream shopping experience was launched in the UK last year after initial success in the Asian markets. However, plans to expand the scheme further into Europe and the United States have been put on hold after UK sales failed to meet expectations. What is Livestream Shopping? Livestream shopping is the social media equivalent of TV shopping channels like QVC, where live presenters demonstrate products, hype special offers, and ultimately sell products hand over fist. So the question is, can TikTok turn the “TV shopping” model on its head and appeal to… Read more »

What Does The New Normal Look Like For Online Retailers?

In the post-pandemic world, eCommerce is still considered a reasonably safe bet. However, as consumers return to “normal” shopping habits and previously unforeseen circumstances, such as the cost-of-living crisis, and ongoing problems with the global supply chain, hit consumers and retailers in the pocket, it’s important to be realistic about the shape and size of the opportunity. Many of our clients saw their businesses grow at unprecedented levels during the nearly two-year cycle of lockdowns and restricted high street shopping. Some believed this trend was the “new normal” and were shocked to see their online sales falling off a cliff when restrictions were relaxed. Ecommerce is Still a Growth Industry The good news is that eCommerce is still a growth… Read more »

Save up to 50% on BigCommerce Subscription Fees with Help to Grow: Digital

Help to Grow: Digital is a UK government-backed scheme that helps eligible small businesses fund the purchase of new software. As part of the initiative, the scheme is able to offer a discount of up to 50% or £5,000 (excluding VAT) towards the cost of buying approved software, including the BigCommerce eCommerce platform. The scheme is available across BigCommerce’s Standard, Plus, and Pro packages and covers 12 months of operation. Is Your Online Retail Business Eligible? To be eligible for the discount on BigCommerce and other approved software, businesses must meet all the following criteria: UK Registered Business: Your business must be registered in the UK at Companies House or be a registered society listed on the Financial Conduct Authority’s… Read more »