How to Use Video to Increase Sales in E-Commerce

Product Videos

Video traffic is expected to account for 80% of all consumer internet traffic in 2019, and visitors to e-commerce websites are 64-85% more likely to buy  a product after watching a product video explaining how it works. This is because our brains processing visuals 60,000 times faster than text. Using video in your e-commerce provides customers with the information they need to make a confident purchase, without any extra effort on their part. There’s no disputing it; video is the reigning king of the internet – yet it’s still one of the most under-utilised e-commerce strategies. Which means that for e-commerce merchants looking to get But before you put time and money into creating product videos, you need to have… Read more »

Digital Branding Trends For 2019

Digital branding relies on consistency. From your product descriptions to your customer service responses, the customer should receive your branded experience. Digital branding goes far beyond sticking your logo on everything. However, in e-commerce it’s easy to get lost in the numbers and forget the importance of making a good first impression. Making a positive first impression is the most important part of creating a good customer journey. Your efforts to continue that experience through the course of their buying journey are important, but will be useless without the hook of that initial good impression. I’m going to take you through some digital branding trends that are currently making real impact. Test them out for yourself. These trends will help… Read more »

digital branding

Using Buyer Personas To Find Your First Customers

buyer personas

What’s a Buyer Persona? A buyer persona is a description of your ideal customer. They are the person you choose your stock for, knowing they will want every item. You write product descriptions to answer their questions and use social media to share content you know they’ll enjoy. Even if you haven’t sold anything yet, this is the person you’re confident is just waiting to become a loyal customer for your brand. Whatever you want to sell, however you plan to market your business, knowing your customer is the first step. The more in-depth your understanding of your target’s internal motivators, the easier it will be to persuade them to buy from you. But how can you know your customer… Read more »

Turbo Lister Discontinuing February 2019

Turbo lister will be discontinued in February 2019. The tool hasn’t been updated in many years. However, Turbo lister has been at the centre of listing administration for many sellers for a long time. It’s discontinuing will leave a gap for many. No need to worry though, there are plenty of  options for replacing Turbo Lister. If you’re listing 5-10 items at a time, eBay Seller Hub is good for creating and managing basic listings. Sellers listing more than this need functions like bulk edit and amend, so need more than just Seller Hub. If you want to scale up to full inventory management and order processing across marketplaces, you should look at eBay inventory and order management tools. This… Read more »

Turbo Lister will be discontinued February 2019

9 Business logo design elements you should include

Business Logo Design

When thinking about business logo design, it is important to remember your logo is the face of your brand. It is often the first thing people see when reading your website, leaflet, business card or van. It is critical to get it right, and when done correctly it immediately creates assertions in the viewer’s mind, think green fields and crops you think of a natural, organic, friendly company. Get it wrong and you look like an amateur business that isn’t the best in the market. There are a number of considerations that you can think about when starting your business logo design, we have outlined what we think about when we are working with a client to produce their business… Read more »

How to Use Social Selling to Reach More Customers for your Shopify store

Social media is no longer just a place to connect with old friends and share pictures of our dinners. It has become a vital platform for brands to learn about their audiences and engage with them. Advertising and customer care  sit side by side, helping existing customers and reaching more relevant potential audience members. As a result, social selling is a massive source of conversions for many brands. In this article, we will discuss 4 effective social selling tips that will help your Shopify store reach more customers. Remember to keep Social Selling social If you want to listen to and have discussions with your customers, then you should be on social media. If you don’t want to hear from customers, then social… Read more »

social selling

E-Commerce Resolutions 2019

e-commerce resolutions 2019

It’s the start of a fresh new year! Time to reflect on the year just gone and plan for the successes of the coming months. You probably have a whole host of personal resolutions revolving around health, fitness, relationships, and self-fulfilment, but let’s take a moment to focus on what you could do to improve your business. Even if you’ve already made personal resolutions, it’s not too late to make some resolutions for your e-commerce business. Below are five easy e-commerce resolutions for 2019 that could change your business and your life:   1. Get competitive with delivery   Amazon are far more impressive as a distribution company than as a retailer, yet they are dominating retail. If their massive… Read more »

Everything Online Brands Should Know About Amazon Prime

Amazon Prime has truly revolutionized the concept and expectation of shipping. Years ago “fast shipping” would have been considered a week or so. Now, thanks to Amazon Prime, consumers expect fast shipping to take just a couple of days. If consumers don’t see fast, free, or low-cost shipping, many of them will actually drop the items that they have in their cart. One report by a shipping and fulfilment software platform provider states that 54% of shoppers abandon their cart due to shipping, and 39% due to no free shipping options. Those numbers may be alarming to retailers that can’t afford to offer good shipping options. Before you start freaking out, remember—you can always offer free 2-day shipping with the… Read more »

Amazon Prime Delivery

What to sell on eBay in 2019 [Updated Guide]

what to sell on eBay

Whatever you want to sell on eBay, customers are there. And with eBay’s average visit duration being 50% longer than on Amazon, eBay is the perfect place to cross sell to browsers and increase your average sale value. Competition is fierce, trends change fast, and popular items can quickly fall out of fashion. Having the right stock to sell on eBay is vital to your success as a seller, so we want to give you some tips and processes that we find useful to help you decide on the right things for you to sell on eBay. Useful tools: eBay Trending! eBay Category feature finder [Free] Professional eBay templates Budget eBay template Decide who to sell to Before you decide what to… Read more »

Advice For Contacting Dropshipping Suppliers On Ali Express

So you’ve decided you’re interested in dropshipping. You’ve done your research, you’re aware of the pitfalls, and you’ve chosen a product niche. Now all you need is to find a supplier. Manufacturers are able to offer you the cheapest price on goods, leaving you greater profit margins. For this reason, when looking for a dropshipping supplier, you should try to work with a manufacturer, if possible.  Unfortunately, manufacturers tend to be some of the least marketing savvy people in e-commerce, and so more difficult to find through search. Most of the suppliers who rank well in search or advertise well are in fact middle men. Most manufacturers will be on Ali Express though. That’s why Ali express is the first… Read more »

contacting dropshipping suppliers on Ali Express