Cassini eBay search engine guide

cassini

Cassini is eBay’s internal search engine. Rolled out in 2013, Cassini has been programmed to gather data regarding human search, engagement, and purchasing behavior. When a person visits eBay and searches for “running shoes” the eBay search engine tracks behavior including                           (but not limited to): What is your return policy What is your response time to customer questions Do you have complete product info Do you have quality pictures of your products What is your feedback quality score What are your shipping policies, prices, and delivery times Do you have valuable and accurate product descriptions What prices are you asking for products At what price point are… Read more »

Rare Wonder Woman Comics (Including Issue #1) To Be Sold On eBay.

Three of the oldest and most historically important Wonder Woman comic books —including issue No. 1- are being auctioned off on eBay. The comics being auctioned (separately) are Wonder Woman No. 1, Sensational Comics No. 1, and All Star Comics No. 8, all featuring some of the earliest representations of Wonder Woman. For this one of a kind, historic auction, Frooition designed a unique custom listing design. The listing design is inspired by the DC comic’s artwork and their iconic depiction of the progressive heroine. The copy of the first issue of Wonder Woman was originally sent to Harper’s Magazine. The magazine was filed away in a cabinet and forgotten, preserving it in pristine condition. The other two comics in the auction were bought from a collector. The comics,… Read more »

Wonder Woman issue 1

Why load speed is crucial to your e-commerce – and ten ways to improve it.

load speed

Two-thirds of people now own a smart phone. The average smart phone user checks their phone 40 times a day. As smart phone use spreads and the majority think of the internet as an everyday necessity, our expectation of instant access to information increases, and our patience levels drop. Load speed is only getting more important. Google evaluates your website landing pages to determine your website’s Quality Score and Ad Rank. If your landing page experience is slow, you get a lower Quality Score from Google. Which means your ads will likely rank lower in paid search results, and you’ll have a harder time climbing rank for organic search terms. Slower sites have to bid super high to compete with… Read more »

Essential e-commerce email campaigns

According to MailChimp, the average e-commerce email open rate is 16.75% and the average e-commerce email click rate is 2.32% as of February 2017. According to Campaign Monitor, email marketing generates 174% more conversions than social media does. Unsurprisingly, email use on mobile is growing rapidly. According to the Campaign Monitor report, 21% opened emails on mobile in 2012. In 2016, just four years later, that number grew to 68%. And email marketing is profitable. Campaign Monitor claims email marketing generated $44 ROI for every dollar spent in 2016, compared to $38 in 2015. On top of that, 320% more revenue is generated with automated emails vs. non-automated emails. 39% more automated journeys created in 2016 than in 2015. Email… Read more »

e-commerce

Managing multichannel eCommerce delivery – Expert guest post from Parcelhub

e-commerce delivery

Retail is a multi channel business and shoppers now have more choice than ever in terms of goods and services than ever before. At present shoppers can buy your goods through your website, your store, perhaps your app, your mobile website, and a dizzying array of marketplaces, from the mighty Amazon and eBay through to niche ones such as Tophatter and OnBuy. This is changing how people shop, and how people actually want to get their hands on what they have bought. According to IMRG, total sales on mobile and tablets now account for 40% of UK e-retail sales – and figures from the IMRG Capgemini Index in 2014 also shows that 25% of e-retail sales are now reserve/buy online… Read more »

10 Points to help you prepare your e-commerce for the holidays.

According to Yes mail Interactive, 38.1% of people start their Christmas shopping before November which jumps up to 69.8% of people starting their Christmas shopping before the 1st December. Merchants must act now to get their inventory, processes, and protocols in place if they hope to see good performance come November. Here are ten key actions that retailers can action now to prepare for making the 2017 holiday period their most profitable yet: 1. Curate your lists Clean your marketing lists. Make sure you have the right contact information for all your customers and prospects. Then segment them. Segmenting by gender, location, or category products they purchase from you will help you to target campaigns. Look at ways to market… Read more »

Prepare e-commerce for Christmas

Social Media For Small Businesses

social media for e-commerce

Being a small business in a market dominated by huge brands can at times feel daunting. Big brands have big budgets, and teams of marketing people. But for many small brands, social media has been the marketing weapon capable of bringing down Goliath competition. Here are five key things that all small brands and retailers who make it big on social media do: 1. Know your Customer To save you wasting time and money marketing to people who don’t want your product, first you need to identify your target market. Identifying your target market is probably the most important step in marketing any business. People who grow their business out of a personal passion or hobby have a great advantage… Read more »

What to expect from a fulfilment partner – guest post from James & James e-commerce fulfilment.

Whether or not to outsource your order fulfilment can be a difficult decision if you don’t have any knowledge of the services. So to help out, we’ve come up with a beginner’s guide of what to expect from an order fulfilment partner. Below is a basic, easy to understand introduction to each feature they’ll provide and just how your eCommerce business will benefit. By the end of this article, hopefully you’ll feel confident in your knowledge and ready to decide whether or not outsourced order fulfilment is for you! Order Fulfilment Services ECOMMERCE INTEGRATION eCommerce integration is the first step toward merging your business with your chosen 3PL (third party logistics) partner. An exceptional fulfilment service will offer software that… Read more »

How BigCommerce Stencil has improved e-commerce for merchants

BigCommerce Stencil

BigCommerce Stencil is the latest e-commerce development platform from BigCommerce. It offers greater versatility, speed and convenience for merchants than BigCommerce’s previous development platform, Blueprint. Stencil uses the “Handlebars” templating language. As a merchant, you may not be using the stencil platform or the handlebars language yourself, but it does improve things for you. Here’s how – With stencil, JavaScript and CSS is minified and combined, reducing file size and web requests. Streamlining the use of JavaScript and web requests makes super-fast e-commerce sites. BigCommerce sites now also feature lazy-loading, which means product images only load as the user scrolls down the page, reducing the initial load time. Handlebars also runs on the store’s server, which means there’s less strain on the… Read more »

How to increase sales with user focused e-commerce design

Socrates said, “Know thyself.” We say, “Know thy customers.” And guess what? They don’t think like you do. You know your product and your website inside and out. You knew it when it was just a few sketches on a napkin. You have been using it in every form and iteration it has been through in its entire life-cycle. Your actions, decisions and preferences have been imprinted into everything from inventory to imagery and organisation. However, many of your customers are coming to your site for the very first time. Many of them have a goal in mind and whether that goal is to buy a product, or simply to research, they are using your site because they believe it… Read more »