Creating Successful Cart Abandonment Strategy

cart abandonment strategy

Statistics show that, while numbers can vary between industries, the overall rate of cart abandonment is 73.9%. Reasons for abandonment vary, with distraction, confusion, security, mobile accessibility, and delivery costs being the most common. As many as 75% of people who abandon carts, do so intending to return and complete their purchase later. Both BigCommerce […]

Hidden Active Content

Active content is a broad term which covers any type of non standard text that can be included in item descriptions to provide additional functionality. Examples of active content include Javascript, Flash, plug-ins and form actions which can be used to create features such as cross-promotion modules or video players. Fron June 2017, eBay will […]

Preventing Cart Abandonment

cart abandonment

Cart abandonment is when a customer comes to your e-commerce store, puts items into their basket, but never actually makes the payment and completes the sale. So close, yet so far. It’s an incredibly common scenario, and a constant source of frustration for retailers. Statistics show that, while numbers can vary between industries, the typical […]

Handling Complaints Via Social Media

Handling complaints via social media

Social media It allows us to reach out to customers all over the world and interact with them in a way never possible previously. For many small businesses, this ability to speak as an industry authority to such a wide audience via social media, to showcase products and build customer loyalty is invaluable. But nothing […]

BigCommerce VS Shopify

BigCommerce VS Shopify

BigCommerce vs Shopify is a battle of the features between two of the most popular e-commerce platforms. To help guide you towards which solution may be best for you, we have made a brief comparison of the key features of both Shopify and Bigcommerce’s standard packages. Design Design is massively important to e-commerce conversion rates. […]

Video in e-commerce

Face book live, vloggers and branded content on Snapchat are some of the most powerful, fastest growing internet channels. Martha Stewart opened Channel Advisor’s Catalyst 2017 in Nashville last week saying that she can get up to 500,000 people viewing facebook live videos which she creates using just her phone. Consumers and brands can’t get […]