• Published On: March 5, 2024

    In the dynamic realm of e-commerce, technological advancements have the power to reshape the landscape and redefine how businesses connect with their customers. Shopify, a pioneer in e-commerce solutions, has introduced a game-changing innovation – Shopify Magic. This cutting-edge AI designed specifically for commerce is set to revolutionize the online [...]

  • Published On: June 26, 2023

    Money only grows on trees if you are growing those trees to sell. If you have green fingers and are looking for a potentially lucrative side hustle or even to grow a full-time business, selling plants online might be a good option. But selling plants online doesn’t come without its [...]

  • Published On: June 12, 2023

    If you want to know more about the many benefits of Shopify, and why it has become a highly popular ecommerce platform, read on. With more than 2 million online retailers selling to 655 million consumers in 175 countries, it's fair to say that Shopify is a really big deal.  [...]

  • Published On: May 10, 2023

      eBay has recently announced the 2023 edition of its eBay Up & Running Grant program, a yearly initiative that aims to provide financial grants and resources to promising small business sellers on eBay.   The programme will award 50 Small Business Sellers in the US with a financial grant and technology package [...]

  • Published On: January 25, 2023

    Shopify has urged online retailers on its eCommerce platform to switch from monthly to annual payment plans to avoid a steep increase in fees from April 23, 2023. The price increase will see monthly fees across all of its plans increase as follows: Monthly Shopify Subscription Fees Basic: From $29 to [...]

  • Published On: January 3, 2023

    It would be too easy to start this blog post with phrases like "cost of living crisis", "industrial action", and "supply chain crisis", but here at Frooition, we are great believers in a little bit of optimism going a long way. This is especially true if that optimism is backed-up [...]

  • Published On: October 13, 2022

    The days of free online returns may be numbered according to a recent report published by the post-purchase and customer experience company ParcelLab. The report suggests that 25% of the UK's biggest online retail brands are now charging customers for returns. This figure represents a 14% increase from the previous [...]

  • Published On: August 26, 2022

    The cost of living crisis caused by rising energy costs and the subsequent squeeze on household budgets will hit online retail businesses hard this winter. Not only will people have less money to spend on little luxuries and everyday essentials, but the cost of doing business will also soar as [...]

  • Published On: April 29, 2022

    Selling online has never been easier. But that doesn’t mean that there aren’t still potential pitfalls that many new eCommerce businesses regularly fall into. With more than 16-years of experience helping sellers build successful eCommerce brands across multiple channels, including online marketplaces like eBay and Amazon and their own eCommerce [...]

  • Published On: April 13, 2022

    B2B selling is a funny old business. Historically, wholesale and distribution companies have been built on the back of personal relationships and may have been reticent to embrace the world of eCommerce fully. But the world is changing, and more B2B buyers expect a B2C sales experience in their business [...]

  • Published On: March 22, 2022

    Your business is fraught with risk when you rely 100% on online marketplace sales. Just because you are busy with marketplace sales doesn't mean that your business is in good shape. In many ways, those eBay and Amazon sales are like a diet rich in sugar. They will give you [...]

  • Published On: March 16, 2022

    When Frooition’s eCommerce design and build team hands over a new eCommerce site to a client, we do so on the understanding that the project is never truly finished. An eCommerce site is so much more than a static sales venue. It’s a living, breathing, ever-evolving marketing channel that will [...]

  • Published On: December 8, 2021

    Linnworks has an enviable insight across the world of online retail. In reality, few organisations are better placed to foresee the opportunities and threats presented to online retailers in the year ahead. With access to so much online retail insight, we were delighted to sit down with Simon Lye, Linnworks' [...]

  • Published On: December 7, 2021

    As the primary point of contact between Frooition and our partners at BigCommerce, we consider Robyn Potter, an essential team member. She’s the first person we go to discuss strategy, integrations and, as we so often do at Frooition, the challenges of fitting a square peg into a round hole [...]

  • Published On: June 15, 2021

    Direct Plants are a celebrated, eBay award winning, seller. They have built a hugely successful eBay business over the last 15 years. They reached the pinnacle of what is possible on eBay, the team turned their focus to e-commerce... Their legacy website, running on an old self-hosted platform did not perform [...]

  • Published On: November 11, 2020

    Once considered an auction house for bedroom sellers, eBay is now a reliable multi-channel marketplace that allows blue-chip sellers to offer their branded products to a huge audience. Adding to Amazon’s marketplace lets you increase the level of exposure your products get and reach a much bigger audience. There are [...]

  • Published On: July 8, 2019

    Colour is one of the most powerful elements of a designer's toolkit. The best colour schemes for ecommerce websites grab attention, evoke emotion and carry meaning. Colours play a significant role in establishing a strong brand recognition that helps in boosting conversion. 90% of impulsive decisions to buy a product are [...]

  • Published On: January 31, 2017

    Building trust on your e-commerce website is essential to its success. Here, we share some key points on creating a website that lets customers know that they can buy from you with confidence. Contact information The biggest way to reassure customers that you are a trustworthy business, is to make [...]

  • Published On: January 24, 2017

    According to Marketing Metrics, the probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%. When a customer is making a purchase, they are already in the mind set to buy.  It is the best time to sell them [...]

  • Published On: December 20, 2016

    Don’t judge a book by its cover. The perfect example of good advice none of us can take. The burger above looks like it would cost more than the average fast food burger served in a polystyrene box. Being wrapped in brown paper and served on a chopping block, the [...]

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