MyMix is eBay’s new fashion campaign which celebrates women’s individual ‘mix and match’ approach to style.

Launching today, their new spring/summer campaign features fourteen major retailers and fashion brands which include Moda in Pelle, L.K. Bennett, Dune, House of Fraser, as well as French Connection who only just recently joined eBay’s fashion outlet in December last year.

Interesting to note, most of the 14 top eBay fashion brand stores were designed and installed by Frooition the world’s largest eBay designer.

These top brands are enjoying the many benefits of our designs including:

  • 100% custom design
  • Increased buyer confidence
  • Intuitive navigation with easy product find
  • On average, a massive sales increase of up to 30%!
    And much more… www.frooition.com

The MyMix campaign is being rolled out across print, mobile and digital advertising with an augmented reality app for iPhones and Andriod users; Aurasma.  With the Aurasma app installed you can point your smart phone to any eBay magazine or outdoor ad to access a virtual magazine which includes behind the scenes stories and videos from five style-setters who are recognised for their individual fashion style.

“The range of new and branded fashion available on eBay has grown massively in the past two years. Millions of people every week now use eBay fashion to put together looks to suit their individual style. Where else can you create an outfit with a new season dress, alongside a designer handbag or one-off vintage accessory? UK women have a great sense of style. We want to celebrate this and get everyone mixing it up this Spring and Summer”

–          Melanie Smallwood, UK Head of fashion Brands for eBay

Be sure to checks out eBay’s exciting new fashion range at ebay.com/fashion. You can also view eBay’s MyMix ad campaign here

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