When sourcing new products to sell, it's important to consider current consumer trends. Buying habits have shifted dramatically in response to rising fuel costs and ongoing economic uncertainty, according to a recent report by the UK-based online marketplace OnBuy. The report suggests that the British buying public is making shrewd [...]

Marketing a BigCommerce store, it's always important to keep consistent branding. From your products to your customer service responses. Branding goes far beyond adding your logo to everything. But when marketing a BigCommerce store, it's easy to get lost in the numbers and forget the importance of making a good first [...]

With more and more brands and retailers selling online, customers are spoilt for choice. If you want them to choose to buy from you, it’s essential to distinguish your business from the competition. Positioning a business in its own unique space can be achieved using a combination of two approaches. [...]

If you're part of a growing e-commerce business, or have grown an e-commerce business from scratch, you’ll be familiar with the challenges of wearing multiple hats, juggling dispatch and customer enquiries whilst trying to attract more customers online. We get accustomed to doing everything as fast as possible. There’s always [...]

So you've decided you're interested in dropshipping. You've done your research, you're aware of the pitfalls, and you've chosen a product niche. Now all you need is to find a supplier. Manufacturers are able to offer you the cheapest price on goods, leaving you greater profit margins. For this reason, [...]

Dropshipping can be tricky to get right and be profitable, avoid these common mistakes: 1 - Check Shipping Times BEFORE Choosing Which Countries to Sell To. A lot of beginners see that a seller on Ali Express ships worldwide, and so list the item with worldwide shipping without further thought. [...]

We are moving into the busiest season of the retail year. Previously known as the holiday season, the period between November and New year is now referred to in retail as discounting season. Customers are bombarded with Black Friday deals and 24-hour flash sales. They're spoilt for choice and expect [...]

Trick or treat, costumes, jack o’ lanterns; Halloween is a fun and exciting time of year. Extra exciting for e-commerce entrepreneurs because Halloween is the start of the holiday sales period. A well thought out Halloween marketing campaign can make for a great start to what’s the busiest period of [...]

This year, Black Friday (November 23, 2018) will kick off a shopping season that will create 30% of total sales revenue for the year. Over a hundred million of us will abandon the comfort of the sofa to drag ourselves out into the cold and brave shopping in the Black [...]

What is Small Business Saturday? Black Friday and Cyber Monday tend to be dominated by big businesses. Small Business Saturday was introduced by American Express, in an attempt to redress the balance. Initially introduced in the US 7 years ago, an impressive 72 percent of U.S. consumers now know about [...]

Summertime is drawing to a close and the holiday season is just around the corner - also known as the busiest quarter of the retailing year. Starting with Halloween at the end of October, and now incorporating some of the biggest dates in the retail calendar such as singles day and [...]

According to Marketing Metrics, the probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%. When a customer is making a purchase, they are already in the mind set to buy.  It is the best time to sell them [...]

It is an easy mistake to make, To simply describe a product in the description. But why just describe it, when you can sell it? Talk to your audience Who is your product for? Is it for mountain climbers, parents of young children, or people who own a car? Writing [...]

Black Friday is the day after thanksgiving in the US. In recent years, UK retailers have been following their American friends and holding black Friday sales. Retail folk lore says that black Friday is the day retailers go out of the red and into the black. The spending is always [...]

Guest Blog from Karl Ciz at StoreFeeder. I often get asked, what is the most effective way of growing sales?  There's certainly no easy answer to that question, with a variety of key elements competing for seller's time it can be difficult to focus on what really matters.  So let's [...]

Do you know your margin? This week, iwoca a finance specialist give great tips on how to keep your margins healthy. The first call of business for an eBay trader is to know their profit margin. Your margin determines the success of your business but how do you calculate a [...]

What’s in a name? What’s in a name? Put simply... everything! A name shapes and defines as people associate by it, visualise by it, reflect and define by it. So when choosing a name, you are quite literally making or breaking its future success. “A good name should evoke a [...]

Huge congratulations to Jeremy from www.WatchandGrow.com.au, the winner of our FREE advanced eBay Design competition draw. The competition was very popular with over 100 different entries at our recent PeSA 2012 exhibition, with the eventual winner being drawn on Friday 1st of June. “I am so happy about winning this [...]

People don't just stop spending, they spend smarter! With last week’s recession news from the Government, we decided to take a look into the recent performance of online ecommerce, and contrary to the main UK economy, online ecommerce has grown massively year on year! According to IMRG UK online shoppers [...]

MyMix is eBay’s new fashion campaign which celebrates women’s individual ‘mix and match’ approach to style. Launching today, their new spring/summer campaign features fourteen major retailers and fashion brands which include Moda in Pelle, L.K. Bennett, Dune, House of Fraser, as well as French Connection who only just recently joined [...]