People don’t just stop spending, they spend smarter!

With last week’s recession news from the Government, we decided to take a look into the recent performance of online ecommerce, and contrary to the main UK economy, online ecommerce has grown massively year on year!

According to IMRG UK online shoppers spent £5.8bn in March 2012 which is up 14% compared to the same period last year!

There are many possible reasons why online ecommerce is bucking the recession trend and equally as many as to why you should be putting extra effort into your online ecommerce.

Why online ecommerce might be bucking the recession trend:.

  • Online perception that prices are cheaper
  • Clients can price compare easily and quickly online
    Tip: Remain attractive to buyers and ensure your prices are competitive
  • Increased online buyer confidence
    Buying online has become increasingly more comfortable with the latest online security technology.
    Tip: Display your badges of honour and confidence i.e. PayPal Security etc
  • Convenience of home shopping
    It certainly has become far more convenient to shop online from the comfort of your own  home rather than fight for a car parking space, pay for the fuel and parking ticket to then simply bustle your way through the busy street crowds.
    Tip: Ensure you have a clean and simple navigation structure on your site, can you get to a product within 3 clicks?
  • Improved online shopping experience
    With the latest imaging technology prospective buyers can examine products ever more closely to ensure it meets their requirements.
    Tip: Use high resolution clean images to increase product engagement and prospective buyer confidence.
  • Online transparency
    Buyers can easily find online reviews on products and online websites to help with their purchase decision.
    Tip: Customer testimonials will inspire greater buyer confidence, ensure they are visible and easily accessible on your website.
  • Costs for running an online business are far cheaper than running a store

This shows that even in a recession people don’t just stop spending, they spend smarter and you need to be there in the right way for maximum exposure and sales!

Check out our fantastic range of services (some completely FREE) below and see how we can help you sell more online!

Froo  Apps:

As we know the number one reason to sell online is to make money, and with Froo Apps we help you do just that!

We have five fantastic apps to choose from, all completely FREE for 30 Days and some for life! Check out these fantastic apps today and enjoy increased online sales!

Cross Sell “Add a dynamic scrolling eBay Item Gallery to your live eBay Listings” – Learn More

Smart Social – “Post your eBay items to Facebook and Twitter and drive more traffic to your store!” – Learn More

eBay Template Themes“Choose from over 5,000 eBay Listing Design Themes to apply to your live eBay listings” – Learn More

Facebook Shop
“List your products in your very own Facebook Shop” – Learn More

Bulk Revision LiteBulk revise eBay product listings” – Learn More


eBay Design

Enjoy increased sales on the world’s largest online market place with a Frooition world leading eBay design. Our designs are proven to increase buyer confidence, visitor engagement and sales by up to a massive 30%!

A few design benefits:

  • 100% custom
  • Increases buyer confidence
  • Increases average order values
  • Intuitive navigation with easy product find
  • On average, a massive sales increase of up to 30%!
    and so much more…

eCommerce Design

Whether a new start up business or a serious online seller, having a superior ecommerce website has never been so crucial! Which is why we’ve developed two superior ecommerce design solutions both designed to make selling online easy!

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