Idealistics has been working with Frooition and Boost Analytics for 18 months, using a range of our eBay and Website services. In this case study we will take a look at their experience and results with Frooition, which led to a 70% sales growth and also their expansion into their [...]

Over the years I am sure we have all had times where we needed a little more oomph with our eBay searches? Perhaps you were searching for a new phone, but were getting bombarded with listings for phone cases or cables? Maybe you needed new floor mats for your [...]

When you work in eCommerce, it's sometimes easy to forget that many consumers don't actually understand what an online marketplace is. You might look at a platform like eBay or Amazon and see a marketplace where millions of private, independent, and big brand sellers can come together and sell their [...]

If you are a seller that wants to stand out from the crowd on eBay’s marketplace, clean design templates ensure that all of your product details, images, shipping and returns policies, branding and company information are professionally presented.  In a world where customer trust is hard-won, these elements are essential. [...]

At Frooition, we are big believers in the power of video to increase sales conversions. This is because our clients tell us that they typically see an increase of anywhere between 15% and 30% in conversions when they add video to their eBay listings. Video is particularly useful in highly [...]

Here at Frooition, we help eBay sellers drive sales by creating custom designs and optimising listings. One of the easiest ways to increase buyer engagement is to add video to your listings. Our clients tell us that they are seeing anywhere between a 15 and 30% increase in conversions from [...]

Optimising your eBay listings for the many different seasonal opportunities should be a priority on your holiday marketing "to-do" list. But who has the time at this time of the year to update their holiday-themed templates for Halloween, Black Friday, Christmas, New Year, and the January Sales? Celebrating the festive [...]

Are you cross selling on eBay to boost sales? As we mentioned in our 10 eBay essentials, cross promotion is a huge part of optimising listings. One of Frooition's most powerful features is the dynamic cross promotion sections within every eBay product listing template. Dynamic Cross selling on eBay offers alternative products [...]

Custom eBay brand design sets you apart from competitors and keeps customers in your eBay listings for longer. Not just exciting visuals, custom eBay listing design can include extra sales features like video in listings, dynamic cross-promotion and software for motors and motor parts sellers. It’s important that your customers know [...]

In 2013 Paul Jones started a business from his home, making bags. His personal mantra is "make a good start Jones" and so he named the business Goodstart Jones. And as starts go, this one certainly was good. Paul Jones made a lightweight and durable bag with a waterproofed wooden stability [...]

Bernard Savage make bespoke kitchens and furniture. They manufacture and sell from their showroom in Wolverhampton, where customers can see and touch the solid wood pieces. Buying from Bernard Savage is a unique luxury experience. Customers can even select raw tree trunks to have furniture carved from. However, they had [...]

eBay has over 168 million active buyers and it's growing daily. So how do you make your listings stand out from the crowd and convert to sales? Let's run through the six key features every eBay listing needs to entice customers and convince them to buy.   1. Quality Images [...]

Frooition have created a whole host of eBay certified listing tools and software. But our most popular is eBay Bulk Revision. Doing just as its name suggests, Bulk Revision allows sellers to revise and edit listings in bulk lots. Using bulk edit, you can edit a thousand listings in the same time [...]

Thousands of e-commerce millionaires have been made on eBay, and it’s still the easiest place for anyone to start an e-commerce business. It's also a great extra outlet alongside your own e-commerce website. Most businesses selling on eBay choose to set up an eBay store. Advantages when you set up [...]

The eBay product based shopping experience was introduced earlier this year for a few selected products. It has been very successful, increasing sale speed and getting great feedback from customers. In the eBay summer release 2018 it has been announced that the product based shopping experience is expanding to include [...]

UPDATE: Frooition have updated their service offering for Multi-Channel Design.  Video of how Multi-channel wins more business. The higher number of customers that see your products, the higher the number of sales you make. The simple science of e-commerce. Only it’s not simple, is it? Cutting through the noise online [...]

Active content is a broad term which covers any type of non standard text that can be included in item descriptions to provide additional functionality. Examples of active content include Javascript, Flash, plug-ins and form actions which can be used to create features such as cross-promotion modules or video players. [...]

Face book live, vloggers and branded content on Snapchat are some of the most powerful, fastest growing internet channels. Martha Stewart opened Channel Advisor's Catalyst 2017 in Nashville last week saying that she can get up to 500,000 people viewing facebook live videos which she shoots from her phone. Consumers [...]

Two thirds of people now own a smart phone. Anyone who owns knows how incredibly addictive they are. We check them around 40 times a day on average. The top uses for them are checking social media, banking, and shopping. As the internet landscape is fast changing into a more [...]

According to Marketing Metrics, the probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%. When a customer is making a purchase, they are already in the mind set to buy.  It is the best time to sell them [...]