An e-commerce website's appearance, usability, and features should shout trustworthiness and professionalism. How an e-commerce website looks and works indicates its safety and credibility to potential customers. Therefore, the essential rule of good e-commerce website design is understanding what makes your website enjoyable for a customer to use. The day your [...]

Summertime is drawing to a close and the holiday season is just around the corner - also known as the busiest quarter of the retailing year. Starting with Halloween at the end of October, and now incorporating some of the biggest dates in the retail calendar such as singles day and [...]

Statistics show that, while numbers can vary between industries, the overall rate of cart abandonment is 73.9%. Reasons for abandonment vary, with distraction, confusion, security, mobile accessibility, and delivery costs being the most common. As many as 75% of people who abandon carts, do so intending to return and complete [...]

“Don’t put all your eggs in one basket.” Age old advice we all recognise. But the internet gives so many options for merchants, that deciding exactly where to sell can be overwhelming. Major market places can bring huge exposure to your products, but even businesses that are dominating marketplaces need [...]

Conversion rate is the rate that visitors are turning into buyers. Probably the single most important statistic for any ecommerce business. Here are ten key ways to increase the chances of a visitors to your site turning into  customers- 1. Structure – does the website have an easily understood navigation [...]

Building trust on your e-commerce website is essential to its success. Here, we share some key points on creating a website that lets customers know that they can buy from you with confidence. Contact information The biggest way to reassure customers that you are a trustworthy business, is to make [...]

According to Marketing Metrics, the probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%. When a customer is making a purchase, they are already in the mind set to buy.  It is the best time to sell them [...]

It is an easy mistake to make, To simply describe a product in the description. But why just describe it, when you can sell it? Talk to your audience Who is your product for? Is it for mountain climbers, parents of young children, or people who own a car? Writing [...]

It’s never been easier to start an online business. With plenty of ecommerce platforms to choose from, it’s fair to say your foundations have already been laid, regardless of what it is you want to sell. The one you choose will depend on your own needs and preferences, but popular [...]

Here at Frooition we are most well known for our eBay Design services, however we also create fantastic designs for many eCommerce platforms including: eBay Mobile BigCommerce Amazon Shopify If you are considering re-branding or adding additional channels to your online business you should speak with Frooition. When you purchase [...]