Welcome to the Frooition Blog

In the dynamic realm of e-commerce, technological advancements have the power to reshape the landscape and redefine how businesses connect with their customers. Shopify, a pioneer in e-commerce solutions, has introduced a game-changing innovation – Shopify Magic. This cutting-edge AI designed specifically for commerce is set to revolutionize the online [...]

Money only grows on trees if you are growing those trees to sell. If you have green fingers and are looking for a potentially lucrative side hustle or even to grow a full-time business, selling plants online might be a good option. But selling plants online doesn’t come without its [...]

If you want to know more about the many benefits of Shopify, and why it has become a highly popular ecommerce platform, read on. With more than 2 million online retailers selling to 655 million consumers in 175 countries, it's fair to say that Shopify is a really big deal.  [...]

Colour is one of the most powerful elements of a designer's toolkit. The best colour schemes for ecommerce websites grab attention, evoke emotion and carry meaning. Colours play a significant role in establishing a strong brand recognition that helps in boosting conversion. 90% of impulsive decisions to buy a product are [...]

With more and more brands and retailers selling online, customers are spoilt for choice. If you want them to choose to buy from you, it’s essential to distinguish your business from the competition. Positioning a business in its own unique space can be achieved using a combination of two approaches. [...]

Spend ten minutes scrolling Instagram and you're sure to come across a dozen new brands, all offering you products that instantly catch your eye. The e-commerce industry has spent the last decade celebrating Amazon’s power in retail. Measuring the potential of a brand by its scale and path to category [...]

Mailchimp is separating from Shopify. So, by May 12, any merchants using Mailchimp will need to switch to another mail service. Klaviyo is one of the most popular alternatives to Mailchimp right now. If you're not familiar with Klaviyo, this post will give you an overview of what it does, and [...]