Amazon has long prohibited its sellers from sending promotional email campaigns to their customers acquired on the marketplace. However, according to a recent announcement, that stance is now shifting for a select group of sellers. US sellers that are part of Amazon’s Brand Registry program are now able to send [...]

With more than 50,000 visitors and 2,500 exhibitors from across the trade, the Spring Fair, held at Birmingham’s National Exhibition Center (NEC) between February 6th and 9th, is like Glastonbury for the retail industry. As a business headquartered in the Midlands and serving clients worldwide, Frooition couldn't be more excited [...]

Optimisation, optimisation, optimisation! It seems that we cannot say the word “optimisation” enough when we talk about eBay these days. But just in case you didn’t get the memo, optimising your eBay listings should be your number one priority in 2022 if you want to stay relevant and continue to [...]

After a long career in retail management and eCommerce, working with major brands, including HMV and Clarks, Dave Elston decided it was time to invest his knowledge and experience into something he could call his own. So, in 2020, he started on a new journey which saw the launch of [...]

Frooition are Co-hosting a free webinar with Linnworks, BigCommerce and Direct Plants on the Wed Aug 18th - 3pm BST.  Find out how DirectPlants grew and thrived during the pandemic and find out plenty of tips and tricks to grow your online business. In this webinar BigCommerce, Frooition & Linnworks [...]

Are you cross selling on eBay to boost sales? As we mentioned in our 10 eBay essentials, cross promotion is a huge part of optimising listings. One of Frooition's most powerful features is the dynamic cross promotion sections within every eBay product listing template. Dynamic Cross selling on eBay offers alternative products [...]

Frooition are delighted to announce the immediate availability of an exciting new advertising service in partnership with eBay. This service, eBay Promoted Listings, is now available to Frooition eBay customers within our eBay-certified Frooition software suite. You can start a free 30-day eBay Ads Trial here: https://www.frooition.com/ebay-advertising/ The Promoted Listings advertising [...]

In recent years the personalised product and gift market has flourished, online sellers are embracing the buyer demand to add personalised offering to their ranges. Selling personalised and customised products online on eBay has always been a great option and now it has become easier than ever. There really is [...]

Custom eBay brand design sets you apart from competitors and keeps customers in your eBay listings for longer. Not just exciting visuals, custom eBay listing design can include extra sales features like video in listings, dynamic cross-promotion and software for motors and motor parts sellers. It’s important that your customers know [...]

Once considered an auction house for bedroom sellers, eBay is now a reliable multi-channel marketplace that allows blue-chip sellers to offer their branded products to a huge audience. Adding to Amazon’s marketplace lets you increase the level of exposure your products get and reach a much bigger audience. There are [...]

What is eBay SEO? We know search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search. For websites there are well documented best practices to improve your search engine ranking, from relevant page titles, sitemaps, meta tagging, just to [...]

Are you a Small business owner? If the answer is yes, read on! It may have never crossed your mind to start up an e-commerce website. However, due to the current climate, there has been an increased demand by customers to buy products / produce online. Recently, this has become [...]

It’s not only brick-and-mortar stores, but e-commerce which is facing big changes caused by Covid-19. "When looking at the effect this period will have on the future of e-commerce, we see this being a watershed event for consumer behaviour.” said Håkan Thyr, Chief Revenue Officer at Fruugo. With Amazon’s decisions [...]

A snapshot of the top 7 alternative Marketplaces for sellers, written by InterCultural Elements Expanding your eCommerce business internationally is almost a no-brainer these days, and what’s a better time to put it into action than the beginning of the new year! Marketplaces like eBay and Amazon are often the [...]

Please click here to see how Frooition can help with your eBay business and listings. Running promotions on your listings is always a great way to increase the volume of sales, and in particular multi-buy discounts on eBay listings have been proven to increase the quantity each seller can sell [...]

Product Information Management is quickly becoming the new tool for businesses to handle their product catalogues. With newer, lighter, SaaS-based models, the old days of year-long implementations are gone. PIM is becoming a realistic option for SMEs and e-commerce businesses that need to share their information quickly and securely, so [...]

The e-commerce landscape has changed dramatically over the last decade. What used to be a complicated, expensive endeavour – selling online - is now easy, fast, and cheap. There are more e-commerce platforms than ever before, and entrepreneurs have never been more spoiled for choice. This has unfortunately also made [...]

Frooition have been working closely with Direct Plants since 2010. After a recent eCommerce website project, the owner Shaun approached Frooition to provide a case study of his experience. This is Shaun's story in his own words: Covid-19 update - some positive news! "Since the outbreak, we are seeing up [...]

Frooition have today released an update to the fantastic Frooition eBay Listing tool: Item Specific Reports. It is now possible to see what items will soon fall foul of eBay metadata changes, as well as highlight where you can improve your sales performance. Item specifics allow buyers to browse and [...]

Want to increase your eBay sales? Well of course, who wouldn’t. Well, the first step is getting your items seen by more buyers. It is possible to boost this through sponsored listings and paying for additional listing features. However, there is an effortless, free, and effective way to achieve this: [...]