eBay personalised product

In recent years the personalised product and gift market has flourished, online sellers are embracing the buyer demand to add personalised offering to their ranges. Selling personalised and customised products online on eBay has always been a great option and now it has become easier than ever.

There really is an exhaustive list of companies selling personalised gifts, custom products, bespoke domestic items, phones, gadgets, garden and homeware, wedding gifts, sporting goods, cushions, bags of all shapes and size, bottle openers, pens, photo frames, t-shirts, trainers, stickers, decals and numerous other products that can all be further enhanced by adding custom text, graphics or decorations.

Can I sell customised or personalised products on eBay?

Yes! Selling  personalised and customised products on eBay has always been possible, but it used to be an annoying process of having to then ask buyers after the sale what text, graphics etc. they wanted on their customisable items, or waiting for them to message you. This made it very hard for sellers to scale up their business as too much time was taking up chasing up buyers and then marrying up their requests with the correct orders.

However, eBay introduced a new tool for this and buyers on eBay can now can add personalised text at the point of sale. Buyers can add their personalised text on the view item page of the seller’s listings in certain categories, which can then be sent to the seller along with the order. This gives eBay buyers an easy and intuitive way to communicate basic customisation instructions to sellers, there is no longer any need for sellers to follow up with post purchase personalisation instructions, saving time and hassle for everyone.

Buyers can also discover personalised items easily as eBay have added a filter in eBay search that will select out only customisable items

When a seller selects a listing to include personalised text, the personalisation instructions will appear right next to the Buy It Now button for buyers:



How to Add Personalisation on eBay

Personalised listings can be set up from within the Frooition listing tool, just select yes for the “Personalised” item specific in your listings, and provide customisation or personalisation instructions for your customers. You will also need to make sure you have turned on the “message to seller” option within your eBay account.

The option is currently available on eBay U.S. and eBay U.K. in a number of subcategories within the following categories:

  • Collectibles
  • Home & Garden
  • Media
  • Business & Industrial
  • Electronics
  • Fashion
  • Parts & Accessories
  • Lifestyle

Start listing your Customisable products on eBay today. Schedule a call to speak to one of our eBay experts about how our listing design, tools and software can help you get ahead of the competition selling personalised and customised products on eBay.

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