People don’t just stop spending, they spend smarter!
With last week’s recession news from the Government, we decided to take a look into the recent performance of online ecommerce, and contrary to the main UK economy, online ecommerce has grown massively year on year!
According to IMRG UK online shoppers spent £5.8bn in March 2012 which is up 14% compared to the same period last year!
There are many possible reasons why online ecommerce is bucking the recession trend and equally as many as to why you should be putting extra effort into your online ecommerce.
Why online ecommerce might be bucking the recession trend:.
- Online perception that prices are cheaper
- Clients can price compare easily and quickly online
Tip: Remain attractive to buyers and ensure your prices are competitive
- Increased online buyer confidence
Buying online has become increasingly more comfortable with the latest online security technology.
Tip: Display your badges of honour and confidence i.e. PayPal Security etc
- Convenience of home shopping
It certainly has become far more convenient to shop online from the comfort of your own home rather than fight for a car parking space, pay for the fuel and parking ticket to then simply bustle your way through the busy street crowds.
Tip: Ensure you have a clean and simple navigation structure on your site, can you get to a product within 3 clicks?
- Improved online shopping experience
With the latest imaging technology prospective buyers can examine products ever more closely to ensure it meets their requirements.
Tip: Use high resolution clean images to increase product engagement and prospective buyer confidence.
- Online transparency
Buyers can easily find online reviews on products and online websites to help with their purchase decision.
Tip: Customer testimonials will inspire greater buyer confidence, ensure they are visible and easily accessible on your website.
- Costs for running an online business are far cheaper than running a store
This shows that even in a recession people don’t just stop spending, they spend smarter and you need to be there in the right way for maximum exposure and sales!
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