A sale starts long before the checkout. The customer journey includes the emails people receive and the social media posts they see encouraging them to visit your listings, their product searches, viewing listings and researching options before committing to clicking that buy now button. Anyone searching on eBay for a product [...]

Your customers make your business. Without them, your store is just a Website. No doubt you are thankful for the loyal customers who buy from you regularly. It is important to thank customers; to keep them loyal, and hopefully even encourage them to share their great experience with friends. There [...]

Contrary to what some marketers may think, investing in your brand online is not just about spending money on the brand. It’s about building an entity that will resonate with your customers and keep them coming back — even when there’s no deal or promotion to entice them. If you [...]

Where is the best place to start an e-commerce business – eBay, Amazon, or an online store? At Frooition we work with eBay, Shopify, and BigCommerce. Enhancing the customer experience of marketplace listings, and developing custom standalone stores which have the capability to list to multiple platforms, including Amazon. All [...]

Frooition works solely with online retailers, improving conversion online. It's all we have done for over a decade - and it is a never-ending quest for perfection. There are so many articles online about getting customers to your site with PPC, SEO, and social media, but a poorly optimized page [...]

The start of each new year is a time for reflection on the year that was, as well as a time for planning for the successes of the coming year. You probably have a whole host of personal resolutions revolving around health, fitness, relationships, and self-fulfillment, but let’s take a [...]

UPDATE: Frooition have updated their service offering for Multi-Channel Design.  Video of how Multi-channel wins more business. The higher number of customers that see your products, the higher the number of sales you make. The simple science of e-commerce. Only it’s not simple, is it? Cutting through the noise online [...]

Online shopping 2017 Customers in the UK 77% of adults in the UK bought goods or services online in the last 12 months - unchanged from 2016, but up 24% on 2008. E-commerce market worth £74.5 billion Clothes or sporting goods were the most popular online purchase in the UK [...]

2017 was an amazing year in e-commerce. New technology emerging towards the end of 2016 flourished this year and took stable hold throughout the online retail world, with trendsetters paving the way for the future. Technology and e-commerce are still growing and 2018 is an exciting time for e-commerce. With [...]

Figures show that Christmas Day is no longer a retail day of rest, with increasing numbers of people opting out of family festivities in favor of Christmas Day shopping online with their smartphones and tablets. Christmas Day shopping online is fast becoming "the norm" with research by travel firm Inghams showing [...]