There’s little doubt among industry insiders that web design for auto parts can be one of the biggest challenges for e-commerce designers and an expensive proposition for sellers.
For an auto parts website to be successful, developers must take thousands of complex product options and create a simple pathway through them, quickly leading a customer to the exact item they looking for.
Having created web design for auto parts giants like GM Motors, Fiat, Chrysler, AC Delco, and Hollander, Frooition is well versed in the unique challenges presented by web design for auto parts.
For these big brand projects, Frooition designers study auto part customer journey data, using customer behavior insights to create intuitive designs that make buying effortless.
For smaller companies who want to sell auto parts online without an unlimited development budget, good news has recently been announced.; Frooition is now partnering with auto parts experts Parts Connect. The partnership combines Frooition’s e-commerce design skills and experience of web design for auto parts with PartsConnect’s PC Fitment solution to give sellers accurate make, model year lookup services on their Bigcommerce storefront.
This is sure to be a game changer for the many auto parts sellers who are currently losing sales to unreliable navigation and search.
“The ability to add an accurate vehicle lookup to Bigcommerce unlocks a powerful e-commerce platform that’s easier to manage than any of the alternatives for auto parts sellers.” Commented Andrew Pinner, the Business Development Manager of Frooition. “Buyers need to be sure that a part will fit before they commit to buying, and now any size of seller can have web design for auto parts with the technology to guarantee part fitment. It improves the experience for buyers and that improves business for sellers. We spoke to one of our clients (Keith at ApprovedPerformance) and he stated that using PC Fitment from Parts Connect took his returns rate from 7% to just 1% overnight! That’s great to hear because real bottom line impact is always what we are aiming to create for sellers.”
Frooition is no stranger to developing Bigcommerce stores, having completed hundreds of unique e-commerce websites for clients from an array of categories. Every brand and every store is unique, but the main focus of Frooition design is always being on sites being able to sell more, reduce returns and increase profits.
By fusing this e-commerce specialist knowledge with PartsConnect’s PC Fitment solution, auto parts sellers can maximize conversion and reduce the risk of the wrong year or model of part being ordered, drastically reducing their number of returns. This is certainly a win for both companies and especially for those who jump on board having websites for parts sellers created and for the end customers themselves.