New year’s e-commerce resolutions

The start of each new year is a time for reflection on the year that was, as well as a time for planning for the successes of the coming year. You probably have a whole host of personal resolutions revolving around health, fitness, relationships, and self-fulfillment, but let’s take a moment to shed some light on what you could focus on to improve your business. Even if you’ve already made the same, clichéd personal resolutions for yourself (that probably won’t stick past January), it’s not too late to make some resolutions for your e-commerce business. Simple resolutions that really could change your business and your life. Below are five easy resolutions that could help make 2018 your most successful e-commerce year… Read more »

Multi-channel marketplace selling – Which is right for you?

UPDATE: Frooition have updated their service offering for Multi-Channel Design.  Video of how Multi-channel wins more business. The higher number of customers that see your products, the higher the number of sales you make. The simple science of e-commerce. Only it’s not simple, is it? Cutting through the noise online and making shoppers aware of your products and offers is hard. Marketing is a never-ending task – social media, email, and other channels are of course all important. But one way to instantly guarantee exposure to an increased audience for your products is to showcase them on more marketplaces with a multi-channel sales approach. Selling your products on online multi-channel marketplaces gives you access to customers who often start their… Read more »

online marketplaces

Online Shopping in 2017 – All The Essential Stats

online shopping 2017

Online shopping 2017 Customers in the UK 77% of adults in the UK bought goods or services online in the last 12 months – unchanged from 2016, but up 24% on 2008. E-commerce market worth £74.5 billion Clothes or sporting goods were the most popular online purchase in the UK in 2017 -bought by 56% of adults. Household goods (inc. furniture and toys) were the next most popular, purchased by 50% of adults, while holiday accommodation was purchased by 44% of adults. 93% who had bought online in the last 12 months, bought  from online sellers in the UK – a 6% increase from 2008 31% had bought from sellers in other EU countries – a 19% increase from 2008… Read more »

E-commerce trends set to boom in 2018

2017 was an amazing year in e-commerce. New technology emerging towards the end of 2016 flourished this year and took stable hold throughout the online retail world, with trendsetters paving the way for the future. Technology and e-commerce are still growing and 2018 is an exciting time for e-commerce. With e-commerce expected to top out at $2.77 trillion in 2018, competition is becoming fiercer than ever before. Staying on top of e-commerce trends will keep you ahead of the competition, so you can keep, and hopefully increase, your piece of that 2.7 trillion dollar pie. Mobile According to Statista 2017 report, about 39% of sales are via mobile devices and mobile traffic will increase 8 times by 2020. Above everything… Read more »

e-commerce 2018 trends

Christmas Day shopping online

Christmas day shopping online

Figures show that Christmas Day is no longer a retail day of rest, with increasing numbers of people opting out of family festivities in favor of Christmas Day shopping online with their smartphones and tablets. Christmas Day shopping online is fast becoming “the norm” with research by travel firm Inghams showing that one in five shoppers this year are expecting to start their online bargain hunt on the 25th. Christmas Day 2017 is set to see a surge in shopping online, according to research from affiliate network affilinet. The study was commissioned in order to learn more about the public’s shopping habits over the festive period. 2,758 UK adults took part in the poll, all of whom were aged 18 or… Read more »

Boosting Sales With Gift Guides

Over half of customers start researching Christmas gift ideas before December. These customers want gift guides. For those that haven’t yet started, gift guides are the perfect reminder that Christmas is coming up soon, to get them thinking about everyone they need to buy for, and showcase your products as great gifts. Anyone who has ever had to shop for Christmas gifts will empathize with the stress of having to find a gift for someone who is difficult to buy for. This is why gift guides are really helpful for customers at Christmas, boosting sales through great user experience. Gift guides are so good for user experience in fact, that Marks & Spencer have updated their homepage to a gift… Read more »

gift guides

Maximising Christmas Sales – It’s not Too Late!

last minute e-commerce christmas preperation

According to Yes mail Interactive, 69.8% of people starting their Christmas shopping before the 1st December. With singles day, Black Friday and Cyber Monday promotions coming at us from every angle, it’s impossible to miss that we are already into core Christmas shopping season. But even if you don’t want to lose all of your profits to massive sale day reductions, this is still prime holiday shopping time, and it’s not too late to start taking action to make sure that you catch as much custom as possible this holiday season. The last major shopping holiday was 11/11 and Chinese super retailer Alibaba reported US$25.3 billion in gross merchandise sales on this one day. 90% of which was processed on… Read more »

Singles Day – What Merchants Outside China Need To Know

No one is exactly sure how singles day started, but the most popular e-commerce legend is that it emerged from the dorms of Nanjing University in 1993 when four single male students got together to discuss how to make single life more fun. One suggested that because of the ones in the date, November 11 would be a good day on which to organize activities for singles. What started as the tradition of a small group of friends gradually became a tradition for the whole university, and by the early 2000s had spread throughout the country. A kind of anti-valentines day, hard-working young singles could use the day as an excuse to get together and do fun stuff like visit karaoke… Read more »

singles day

Preparing your business for Small Business Saturday

Small business Saturday

What is Small Business Saturday? Black Friday and Cyber Monday tend to be dominated by big businesses. Small Business Saturday was introduced by American Express, in an attempt to redress the balance. Initially introduced in the US 7 years ago, an impressive 72 percent of U.S. consumers now know about Small Business Saturday. In 2016, an estimated112 million shoppers showed their support for small businesses on the seventh annual Small Business Saturday, setting a new record for the retail event in the US. Introduced to the UK five years ago, last year’s event in the UK is estimated to have earned smaller businesses an additional £717m of sales, up 15 percent on 2015. This year’s small business Saturday will be… Read more »

7 signs your e-commerce website design needs to change

An e-commerce website’s appearance, usability, and features should shout trustworthiness and professionalism. How an e-commerce website looks and works indicates its safety and credibility to potential customers. Therefore, the essential rule of good e-commerce website design is understanding what makes your website enjoyable for a customer to use. The day your website stops making customers feel good about doing business with you, it starts hurting your business. If your e-commerce site is experiencing any of the following 7 signs, it’s probably time to upgrade. 1. Your site is slow The cardinal sin of e-commerce website design has to be slow load time. Customers hate slow loading websites. It has always been this way, but with fast connections now being the norm… Read more »

e-commerce website design