4 Common Mistakes that kill new e-commerce businesses.

Mistakes that kill new e-commerce businesses.

Starting your first e-commerce business is a lot like becoming a parent for the first time; you can read all the books, but nothing ever quite prepares you for the reality of it. There’s so much to learn, and you need to learn fast! Because in the early days, without the security of an established customer base, there is not much room for error. But just because your e-commerce business is new doesn’t mean you need to make new to e-commerce mistakes. In this post, we will look at seven of the most common mistakes new e-commerce business owners make, so that you can avoid them. Wasting time with menial tasks If you’re just starting out in e-commerce, chances are… Read more »

How to convert customers from an out of stock product page

You put a lot of work into getting people to your store. AdWords, social media, SEO – it’s all time and effort that will be wasted if the customer doesn’t have a great experience when they get to the product page. As e-commerce designers, it is our job to make sure that visitors to your store feel excited and inspired by what they see. We want them to want to buy! But what about when the page they land on is an out of stock product page? There are plenty of reasons items might be out of stock; whether it’s seasonality, an unexpected surge in popularity, or even just learning how much inventory you need to hold. Luckily, with a… Read more »

out of stock product page

Ebay Guaranteed Delivery

Ebay says that 63% of purchases are currently delivered in three days or less, but 63% is not enough for today’s customer, empowered by unparalleled choice in an increasingly competitive e-commerce space. That percentage will undoubtedly increase now that eBay are expanding their guaranteed delivery scheme and backing guaranteed delivery times for more sellers. The guaranteed delivery scheme is great news for sellers running e-commerce businesses from eBay, as it’s a serious move to dispel any remaining ideas customer’s may have about eBay being an auction only site where members of the public sell used items; and let them know that eBay is a reliable, fast, secure marketplace where 80% of items are new. With eBay guaranteed delivery, in the rare instance that… Read more »

Beginners Guide to SEO for E-Commerce Sites

SEO for e-commerce is a vital part of customer acquisition and something that every merchant should have a working understanding of. SEO for e-commerce does not need to be complex or scary. We have broken the following guide down into easy chunks so that by the end of reading you will understand the following: What is SEO? How do search engines work? How you can improve your SEO What is SEO For E-Commerce? SEO simply stands for search engine optimization. Improving your website’s search ranking is called SEO. How do search engines work? Let’s say you have a website and you sell leather jackets. When someone searches on Google or any other search engine, your website will be in the… Read more »

SEO for e-commerce

Ebay catalogue product focused shopping experience

eBay product based search results

Ebay has introduced product based search results for one simple reason; what works for buyers, works for sellers. The buyer experience improvements which encourage customers to buy more items, and to buy more frequently, result in higher turnover for sellers. But what improves the experience for customers in one category will not always be an improvement for customers in another category. The great thing about eBay is their commitment to creating a truly diverse marketplace that works for all sellers and all customers. With over 26 million sellers and 170 million active buyers, that’s no small feat! Ebay has to constantly monitor buyer behavior and respond with changes to create the best eBay for all buyers. The latest change that… Read more »

Shortening the eBay customer journey

A sale starts long before the checkout. The customer journey includes the emails people receive and the social media posts they see encouraging them to visit your listings, their product searches, viewing listings and researching options before committing to clicking that buy now button. Anyone searching on eBay for a product you sell is a potential customer. They may find you when they are in the early research phase of the customer journey, or when they are ready to commit to purchasing. Most customers will find your listings through eBay search and you can’t control what stage they are at when they find you. All you can do is create listings that fulfill customer’s needs at every stage, shortening the customer… Read more »

customer journey

Ways To Thank Customers and Encourage Loyalty

thank customers

Your customers make your business. Without them, your store is just a Website. No doubt you are thankful for the loyal customers who buy from you regularly. It is important to thank customers; to keep them loyal, and hopefully even encourage them to share their great experience with friends. There are so many unique ways to say thank you that there’s no reason why your appreciation shouldn’t delight customers, even when it’s done on a shoestring. These gestures don’t go unnoticed either. When you thank customers in unique ways, they’re likely to share it publicly. Consider our favorite ways to surprise a customer with a thank you: Write a note A handwritten note is probably one of the most inexpensive… Read more »

How to build a brand through e-commerce

Contrary to what some marketers may think, investing in your brand online is not just about spending money on the brand. It’s about building an entity that will resonate with your customers and keep them coming back — even when there’s no deal or promotion to entice them. If you search how to build a brand online, you will see lots of results for articles which state that if you want to grow your business online, you first need to grow your brand. Speaking as if sales and brand are two mutually exclusive entities. The emphasis of most of these articles will be social media and search engine results. These things are very important, but starting with purely social reputation… Read more »

build e-commerce brand

Where is the best place to start an e-commerce business?

best place to start an e-commerce business

Where is the best place to start an e-commerce business – eBay, Amazon, or an online store? At Frooition we work with eBay, Shopify, and BigCommerce. Enhancing the customer experience of marketplace listings, and developing custom standalone stores which have the capability to list to multiple platforms, including Amazon. All of these e-commerce options are proven to grow profitable businesses. But which is the best one for you to start with? We will answer this question by covering the advantages and disadvantages of each platform, whilst running through a step by step plan that you can start straight away! There are 4 main considerations for deciding where is the best place to start an e-commerce business: Goals Level of experience… Read more »

3 Steps to Improving Conversion Online

Frooition works solely with online retailers, improving conversion online. It’s all we have done for over a decade – and it is a never-ending quest for perfection. There are so many articles online about getting customers to your site with PPC, SEO, and social media, but a poorly optimized page will drive away visitors and waste most of the money you invested in lead generation. Customer conversion may not be as talked about as customer acquisition, but it’s just as important. E-commerce and customer expectations are evolving fast, so the goal posts are always shifting slightly and there is always room to improve both customer experience and conversion online. These three simple points are the most important core basics of… Read more »

improving conversion online