Common Mistakes That New eCommerce Businesses Make and How To Avoid Them

Selling online has never been easier. But that doesn’t mean that there aren’t still potential pitfalls that many new eCommerce businesses regularly fall into. With more than 16-years of experience helping sellers build successful eCommerce brands across multiple channels, including online marketplaces like eBay and Amazon and their own eCommerce stores, we’ve seen and addressed almost every mistake an eCommerce business can make. We’ve compiled a list of the top six most common mistakes online retailers make so that you can avoid them. Six Common eCommerce Mistakes If you build it, they will come: Not only is this an often misquoted line from a Kevin Costner film, but it’s also a terrible strategy to build a business on. With as… Read more »

Six Reasons Why You Should Meet Frooition at Internet Retailing Expo (IRX)

As a global business that is proud to call Birmingham home, we are always delighted when the Internet Retailing Expo (IRX) rolls into town. IRX will return to the Birmingham NEC on the 11th and 12th of May, and the Frooition team will be there to help you optimise your eCommerce business in time for your peak selling season in 2022 and beyond. While many people know Frooition for its eBay design services, there are many other reasons why you should consider swinging by our booth (C36) at this year’s IRX event. Here are just six ideas to get the conversation started: eBay Optimisation: Design is just one component of the eBay optimisation journey. We speak to many retailers who… Read more »

eBay Announces UK Tour with eBay Business Roadshow

eBay is hitting the road over the next 12 months with its first-ever physical regional roadshow and investment programme in the UK. The eBay Business Roadshow has been organised in partnership with Small Business Britain and the British Chambers of Commerce. The first roadshow will roll into Sheffield on 28th and 29th  April at Sheffield City Hall. Further confirmed roadshows will take place in: Salford (26th – 27th May) Newcastle (9th – 10th June) Glasgow (16th – 17th June) The eBay Business Roadshow will also be visiting Norwich, Leicester, Reading, Southend on Sea, Plymouth, Cardiff, Bristol, and Belfast, with dates confirmed in the coming weeks. The two-day roadshow will kick off with speeches from Murray Lambell, General Manager at eBay,… Read more »

How Can Small Businesses Optimise Opportunities on eBay During the Cost of Living Crisis?

Good news might be in short supply at the moment. With the ongoing Covid-19 pandemic still impacting manufacturing and supply chains, the knock-on effects of Brexit wrapping international trade up in red tape, rising fuel costs adding to the cost-of-living crisis, and now a war in Eastern Europe, it’s a difficult time to feel optimistic about many things in business. If you are looking for a sure-fire prediction for your business in 2022, it will be that consumers have less money to spend than in previous years. OK, it’s glass-half-full time. Let’s be optimistic. Thankfully, nobody is better placed than us entrepreneurs to navigate the challenges of running a business in these challenging times. And there’s no place better to… Read more »

Why B2B Sellers Need to Onboard More eCommerce Clients

B2B selling is a funny old business. Historically, wholesale and distribution companies have been built on the back of personal relationships and may have been reticent to embrace the world of eCommerce fully. But the world is changing, and more B2B buyers expect a B2C sales experience in their business transactions. This includes clear insight into pricing, stock availability, and shipping details. For example, if a buyer clearly understands when items are due in stock, they can better make plans for merchandising that stock and quickly moving it out of the door. However, adopting B2C sales practices in your B2B operation doesn’t just benefit the client. There are genuine benefits to the B2B seller as well. 7 Reasons Why B2B… Read more »

eBay Optimisation and the 80/20 Rule

Many business owners will be familiar with the Pareto principle, more commonly known as the 80/20 rule. That rule suggests that roughly 80% of consequences come from 20% of causes. For the eBay seller, this might mean that 80% of your sales will come from just 20% of your products. That means there’s potentially a lot of stock sitting on your warehouse shelves doing absolutely nothing. When you consider that slow-moving stock costs you money in terms of depreciation, storage costs, and lost opportunities due to all the money tied up in it, anything you can do to move that stock again should be a priority. eBay listing optimisation When businesses manage thousands of listings, it can be challenging to… Read more »

Why Branding and Design is Essential for eBay and Amazon Sellers

When you work in eCommerce, it’s sometimes easy to forget that many consumers don’t actually understand what an online marketplace is. You might look at a platform like eBay or Amazon and see a marketplace where millions of private, independent, and big brand sellers can come together and sell their products. But for most buyers, they just see it as a big online store. Let’s think about this for a moment. How often have you heard someone say, “I got it from eBay?” The retailer that picked and packed the product before breaking their necks to get it out of the door in time for next-day delivery barely gets a mention. The reason why eBay and Amazon get so much… Read more »

What’s Your Problem with eBay? We’re Here to Help

If we cast our minds back a few years, eBay sellers used to only contact Frooition for design services. Today, those design jobs come in with a long list of other eBay problems that need resolving. With more than 16-years of experience helping thousands of eBay sellers sell more on the online marketplace, we’re better placed than most to offer advice around fixing those eBay problems. So, what problems do eBay sellers typically come to us with, and how do we help them resolve their issues? We’ve compiled a list of the top five eBay challenges that we are regularly presented with and the solutions we can offer to make eBay a more positive selling experience. Top 5 eBay Seller… Read more »

The Highway to Automotive eCommerce Success

The way people buy cars and automotive spares and accessories is changing, with online retailers and marketplaces taking an ever-increasingly large market share. Of course, the driving public was already moving towards this online model, but automotive sales saw incredible acceleration during the pandemic like so many other verticals. A recent report published by Frooition’s eCommerce partners, BigCommerce, suggested that prior to the lock-down in 2020, upwards of 32% of car buyers in the US were open to buying a car online. In 2021 that figure had grown to a staggering 61%. While there will be some adjustment to those figures as the world emerges from the pandemic, the genie isn’t about to climb back into the bottle. Online automotive… Read more »

Are Cautious Shipping Schedules Damaging Your eBay Search Visibility and Sales?

From the customers’ point of view, there’s nothing better than an eBay purchase arriving earlier than promised. But in terms of eBay listing optimisation, if you are under-promising and over-delivering on your shipping schedules, you could be unwittingly damaging your visibility on eBay search and losing out to sellers who guarantee delivery in 3 days or less. It’s easy to understand why eBay sellers often add a little fat to their delivery schedules. In a marketplace where 5-star reviews (or the lack of them) can make or break a business, sellers fear the reputational damage to their seller feedback caused by late delivery. But how realistic is this fear? And could the negative impact of listing with slower delivery schedules… Read more »