Preparing for Easter Sales

prep for easter

Easter is fast approaching; for many eBay buyers it marks the time to get outside and improve the garden.  People start washing their cars, going out on bike rides and preparing for their summer holidays.

With Easter just around the corner and everyone starting to come out of hibernation now is a great time to think about your stock and updating your store for the new season.  What do you sell that may be relevant to peoples activities at this time of year.

If you have Easter products then they need to be front and center of your store now rather than the start of April, people will be buying chocolate eggs, baking accessories, craft items (for making Easter bonnets) and fancy dress items for parties and school plays.

2014 also sees the start of the FIFA world cup in Brazil, so hundreds of thousands of people will be getting ready to watch the matches, sales of TV’s and surround sound systems will increase, if the weather is good people will no doubt have garden parties to celebrate and collectors will be snapping up anything with a Brazil 2014 logo.

FYI: the 2014 World cup kicks off on June 12th.

We have put together a list of what we think your buyers will be doing in the next few months but you know your products and your customers better than anyone so take a look through your inventory and make a plan for your suspected bestsellers, go back through last year’s sales figures and see what did well last spring.

List of Spring/Summer related product categories:

  • BBQ and outdoor cooking
  • Garden furniture
  • Outdoor/Garden tools
  • Trampolines
  • Paddling/swimming pools
  • Cycling accessories
  • Running Accessories
  • Holiday products:
    • Sun cream
    • Suitcases
    • Swimming accessories
    • Travel adapters
    • eBook readers
    • Car washing accessories
    • Convertible Cars
    • Classic car parts
    • Boating accessories
    • Extreme sports accessories

World Cup related categories:

  • Footballs
  • Football Kits& boots
  • World cup branded paraphernalia and collectibles
  • Televisions and accessories
  • HDD recording devices
  • Surround sound systems
  • Projectors & Screens
  • Beer fridges
  • Garden furniture
  • Face paint & Fancy dress
  • Flags
  • Vuvuzela, air horns, whistles, rattles and clackers

It is also a good idea to update your marketing for the spring/summer season, update you main central imagery to depict images of people outside having fun in the sun using seasonal products rather than cold wintery scenes from the Christmas season.

If you are an existing customer and need any new graphics creating for the summer season get in touch or browse through the design extras inside the Frooition software.

Thinking of getting a new design?

Now is a great time to act ready to improve your sales through spring/summer and to get your return on investment.

Visit http://www.frooition.com/uk/contact.html and speak to us today!

Preparing for Easter Sales was last modified: March 18th, 2014 by Andrew Pinner