B2B selling is a funny old business. Historically, wholesale and distribution companies have been built on the back of personal relationships and may have been reticent to embrace the world of eCommerce fully. But the world is changing, and more B2B buyers expect a B2C sales experience in their business transactions. This includes clear insight into pricing, stock availability, and shipping details. For example, if a buyer clearly understands when items are due in stock, they can better make plans for merchandising that stock and quickly moving it out of the door. However, adopting B2C sales practices in your B2B operation doesn’t just benefit the client. There are genuine benefits to the B2B seller as well. 7 Reasons Why B2B… Read more »
