Don’t waste all the hard work that you’ve put into sourcing an excellent product, providing clear and attractive pictures, crafting the perfect title, and putting in place good and fast shipping policies and fair return policies by then falling at the final hurdle with eBay descriptions that don’t quite hit the mark.
eBay Descriptions Should Tell the Buyer Everything They Need to Know
The buyer wants to know whether this product will fill their need, solve their problem, or offers better value than the other products available.
So, when writing your description, put yourself in the buyer’s shoes. Imagine you are in the market for a lawnmower. What would you want to know about it, and what are the benefits to you of this particular lawnmower? What technical specs would you want to know about?
Here’s an example of information that would help the buyer understand that this is the lawnmower they want:
- How will this lawnmower make cutting their grass an easier job for them?
- How will it make the task take less time?
- Is there a particular problem that this lawnmower solves?
For example, it’s exceptionally good at collecting all the cuttings neatly as you go, so none are left strewn on the lawn. Or perhaps it’s quieter than other lawnmowers, which will keep their neighbours happy. Maybe it has an extra-long cable, so they won’t need an extension lead if they have a long garden. If it’s a petrol mower, it may have a larger tank, so it needs filling less often. Ensure you highlight every possible benefit of this lawnmower over another one.
If it’s a little more expensive than a competitor, point out what benefits it has that differentiate it and justify the extra expense (without directly mentioning the competitors!)
Then, make sure you include all the technical specifications a buyer might want to know (type, size, power, assembly required, etc.) Let the buyer know exactly what will be included in their order. Is there an instruction manual? Are there attachments that are included? Does it come with a guarantee?
It’s a good idea to reiterate your shipping policies, speeds, and return policy within your description (or, even better and quicker, within your template). Your potential buyer should be clear on why this is the lawnmower for them, what exactly they will get, when it arrives, what their rights are, and have NO questions unanswered.
Make Your eBay Item Description Easy to Read
In terms of how you lay out all this information, a big block of text is always challenging to read.
You could include a short description of a few sentences highlighting benefits at the top, then a bullet list of all the most important points and what they will receive, followed by a list of tech specs. Make it easy to read and for the buyer to quickly get the information they need and see the benefits of your product.
Having a professional eBay template can really help in laying out the information, and can show your product images again along with the description. Without a template you only see images at the top of the page and not next to the description. A template can help instil trust in your buyer that you are a professional outfit, not some cowboy. It also allows you to have pre-filled payment, shipping and return information where the buyer can easily find it without any extra time on your part.
Below you can see an example of one our premade eBay description templates, there are a number to choose from. You can get a free 30 day trial of one of our eBay description templates which also comes with the use of our eBay listing tool HERE
We also create custom eBay templates with features such as dynamic categories and customisable cross promotion, you can see an example here: