eBay USA seller release 13.1

This Feature applies to eBay.com & eBay.co.uk.

EBay are announcing the enforcement of the new picture policy that was detailed in Seller Release 12.1.

The picture policy creates a better browsing experience for buyers and creates a more level playing field for sellers. The new picture policy also ensures that customers see what they are buying rather than a polished stock photograph that is not representative of a used item.

Key Highlights:

  • Standards will be actively enforced from July 1st 2013
  • After July 1st new listings breaching the policy will fail to list
  • After July 1st existing live listings breaching the policy will stay live but cannot be relisted or revised without changing the pictures
  • The Frooition software supports error messages for failed gallery images in listings
  • Frooition will be launching a new software feature that provides listing recommendations that will recommend features before listing to eBay and failing.

The standards are:

  • All listing must have at least 1 picture
  • Pictures must be 500px on the longest side
    • (eBay recommends an optimum image size with 1600px on the longest side)
    • Borders around images will not be allowed
    • Text added to pictures will not be allowed
    • Images or icons (such as country flags) added to pictures will not be allowed
    • Used items cannot use a stock photograph
    • Watermarks are permitted as long as they adhere to the watermark policy

Watermark policy:

  • Watermarks must:
    • be outside of the main image area
    • be less than 5% of the total image size
    • not obscure the image
    • have an opacity of less than 50%
    • not contain links
    • not contain images, icons or logos

Examples of valid and invalid product pictures:

Frooition mobile template softwareFrooition design management software

Live Date: July 1st 2013

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