Apply discounts the easy way with eBay Markdown Manager

It’s the time of year for sales, and if you’ve not considered holding an eBay sale in your shop now is the time to do so. The high street sales started early this year with some retailers starting their online sales as early as Christmas Eve. At 5pm on Christmas Eve when John Lewis stores shut they will be starting their online sale and many other retailers will be discounting over the holiday period both online and in-store. With the snowy weather just before Christmas many people delayed trips to the shops and still have disposable income to spend, but with the recession still biting are price conscious and are looking for a bargain at the time of the year… Read more »

Setting up eBay Store Categories

Store Categories allow you to display the items you have for sale in the same way when you go to the supermarket. Similar products are placed in the same aisle. Categories make it easy for you to guide your customers through your listings. Categories are all about making it easy for your customers to buy from you and showing them more products that they may like to buy! Always rename the default store categories. When you first start using them take a look at your current stock and decide which products go together. If for instance you sell clothes, you may have men’s, women’s, boys, girls and babies clothes. If someone is buying ladies clothing by looking at the ‘Womens’… Read more »

eBay Holiday Settings

  It’s now the time of year that everyone wants a break from work and a few days off with their families over the Christmas and New Year holidays. Unlike traditional retail outlets the Internet never sleeps and people will be online making purchases over the whole of the holiday period. It’s important to be clear as to when buyers may expect to receive their items, and with Christmas falling over a weekend there are four days when couriers won’t be calling, and many also won’t collect on Christmas Eve making a fifth day with no collections. If you’re leaving your eBay shop open make sure you have a message displayed to inform buyers when their purchase will ship and… Read more »

How the UK VAT Rate change will affect eBay sellers

The standard rate of UK VAT is currently 17.5% but will be increased to 20% on 4th January 2011. This will introduce some additional complications for online sellers as, unlike most off line businesses which will be closed for the first few days of January due to bank holidays, you will need to account for sales during the first three days of January at the old rate of 17.5% and then at the new rate of 20% for the rest of the month. For any sales of standard-rated goods or services that you make on or after 4th January 2011 you must charge VAT at the new 20% rate. If you have a cash business and calculate your VAT using… Read more »

Social Meets eBay – How to use social sites to grow your eBay Business

Facebook is without a doubt a venue that every business should have a presence on. It’s easy to get set up with a business page, but it’s not immediately obvious how make money on Facebook. That’s all changed with Frooition as they can now enable you to sell right from your Facebook page. If you’ve not got your business page set up on Facebook yet then you’re missing out. There are over 500 million active users on Facebook and that’s a huge potential audience for your business. To help you take advantage and make money from Facebook, Frooition have two distinct offerings, one for your eBay store and the other designed specifically for your website. Your eBay store on Facebook… Read more »

The importance of letting customers know your shipping information and policies

It’s always important to let customers know how long it will take for their purchase to arrive, and this is especially due for the next few weeks in the run up to Christmas. It’s also true that on marketplaces such as eBay and Amazon if you’re not meeting your customer’s expectations then this will ultimately be reflected in your feedback. It’s not just about feedback though, it’s more about reassuring your customers that if they purchase from you then their item will arrive when they need it, and that if it’s a Christmas present it will be delivered in time to be unwrapped on Christmas morning. Many retailers actually shut up shop days before Christmas simply to avoid disappointing customers.… Read more »

Why eBay item specifics are important

Item Specifics have always been important on eBay, but never more so than today. In some categories such as Clothes Shoes and Accessories they’re absolutely essential if you want your products to be found, but in truth your sales will be harmed if you don’t use them in all the categories that you list in. The task has been made somewhat easier for certain products for which eBay have catalog data, but in other categories it’s up to you the seller to fill out Item Specifics. So what exactly do Item Specifics do? Well you’ve probably noticed that whenever you search for an item on eBay you have the ability to narrow down your search using the left navigation bar.… Read more »

Why use eBay Product Catalogue

Why you should use eBay catalogue. Listing and shop design has always been high on the list of priorities for eBay sellers, which is why so many opt for a Frooition custom design template. Professional sellers wish to portray a branded image on eBay and a simple text or boiler plate design just doesn’t cut the mustard. However when listing using eBay catalogue the seller’s design is often pushed down the listing template and buyers may not scroll far enough to see anything more than the page header and catalogue information before making a buying decision. If buyers don’t see your template they miss out on your branding and more importantly your cross promotions to other items, and yet there… Read more »

Solve duplicate listing issues with Frooition Bulk Revision Tools

If you’ve ever had to do a major revision of all your eBay listings you’ll be familiar with how painful the process can be. Often changes are forced upon sellers by eBay, for instance when they changed payments policy to ban cash transactions or on banned paper payments such as cheques. Frooition have created two tools specifically to make the task of editing eBay listings en masse simple and fast: Froo! Bulk Revision Tool – An eBay App Center tool. and Frooition Bulk Revision – an additional tool available for Advanced eBay Design customers. Of course the first thing you can use the new Frooition Bulk Revision tool for is to apply your Professional Frooition Design to all of… Read more »

Solve duplicate listing issues with eBay Parts Compatibility

Listing with Parts Compatibility is a great way for sellers on eBay Motors to ensure that they comply with the new Item Duplication Policy. Although the policy does allow for up to five Fixed Price listings per part when an item fits specific products or models, Parts Compatibility listings give much greater flexibility and will also boost your listings higher in Best Match. “EBay Motors sellers no longer have to include the names of all compatible vehicles in the listing title” EBay Motors sellers no longer have to include the names of all compatible vehicles in the listing title to ensure that their items appear in search results. In reality for most items this was an impossible task due to… Read more »