Advertising on ebay, also known as promoted listings, is really simple. Using the Frooition software makes it much easier to manage and start advertising on eBay.

  • Decide if you want to use a Pay Per Sale (Promoted listings standard) or Pay Per Click model (Promoted listings Advanced)
  • Promoted Listings Standard
    • Select the items you want to promote
    • Agree a percentage cost per sale
    • Start your campaign
    • EBay takes care of all the keywords

    Further Reading

  • Promoted Listings Advanced
    • Set a maximum daily spend
    • Select the items you want to promote
    • Set costs per click from $0.20/£0.20
    • Choose your keywords for your AdGroup (eBay provide suggestions)
    • Start your campaign
    • Review your search terms and add negative keywords to improve your campaign effectiveness