eBay Seller Tools · Listing Software UK

eBay listing software that does the whole job

Create listings, fix the ones you already have, put your design on all of them, and do it in bulk. One account for UK eBay sellers, connected to your eBay shop.

  • eBay-certified partner since 2006
  • Free account, no time limit
  • In-house UK team, never outsourced
Frooition · Dashboard
Live listings14,802
Missing item specifics4,236
No sale in 45 days1,190
Without your design2,908
Free
Finding all of this costs nothing.
You pay to fix it in bulk.

Illustration. Real numbers come from your own account.

Cross-Sell Gallery Promote your other items Free

Your other products shown at the foot of every listing, matched automatically from the same shop category. No rule to configure - it picks the related items for you.

Add it to my listings
Item Specifics Quick Check See what one listing is missing Free

Every item specific the category expects, and which ones your listing has left empty.

No account needed · Free PDF · Three free checks a day

What it is

One account instead of six browser tabs

Frooition's eBay listing tool is eBay listing software for UK sellers on eBay.co.uk. It builds new listings, finds what's wrong with the ones already live, and changes them in bulk - titles, item specifics, prices, postage, returns, design. You keep selling on eBay exactly as you do now. You stop doing the slow parts one listing at a time.

The tools

Every eBay seller tool, and what each one is for

Each links to its own page. Nothing here is an add-on subscription - it's one account.

Getting listings up

  • eBay Bulk Listing Tool - hundreds of items live in one action
  • eBay Listing Tool - the full form on one page, with category auto-suggest
  • Quick List - title, category, photos; we draft the rest
  • Sell Similar - duplicate a listing, change what differs
  • Bulk Schedule - pick when the batch goes live

Fixing what's already live

  • Listing Optimiser - count what every listing is missing, free
  • Bulk Revision - change thousands of listings without relisting
  • Auto Relister - put stalled stock back up on a schedule
  • End & Relist - fix it first, then relist
  • Price Comparison - which listings are worth a price check
  • GPSR details - manufacturer and responsible person, added in bulk

Making it look like your shop

  • Listing Designs - your colours and branding across every live listing
  • Cross-Sell Gallery - your other items on every listing, free
  • Media Hosting - images and video for your listings

AI

  • AI Listing Tools - titles, descriptions, item specifics
  • Bulk AutoFix - apply AI suggestions across the catalogue
  • Nothing is written to eBay until you approve it

Running the account

  • Multiple eBay accounts - five on one login
  • eBay Messages - every inbox in one list, free
  • Order Manager - orders from every account on one screen
  • eBay Business Policies - postage (Royal Mail, Evri, couriers), returns and payment in bulk

Before you list

  • Category Finder - the right category, and the fields it demands
  • Import & Export - bring a catalogue in, take it out again
Not on this page any more: GTC Watchdog was folded into Auto Relister and is no longer a separate feature. If you were sold it separately, that is where it went.

The bit that's usually missing

What the eBay listing software costs in the UK

Finding what's wrong is free. You pay to change things in bulk. That line is the whole pricing model.

Free - no accountCheck one listing. Paste an eBay item number and see what's missing from it. No sign-up, no eBay connection.
Free - with an accountScan every live listing you have, uncapped. Create listings one at a time, unlimited. Cross-Sell Gallery, eBay Messages, Category Finder, Business Policies. Bring in up to 1,000 items.
Boost Basic - £30/month, or £300 a yearThe bulk tools: bulk listing, bulk schedule, Bulk Revision, Auto Relister, design across your live listings. Import up to 10,000 items. Includes 25 Frooition credits a month.
Frooition credits - £1 eachOne credit, one change written to one live listing. 10% off from 100, 15% off from 500. Never spent on finding something, only on applying it.
Managed service - quotedOur team does the work. Priced after an assessment, based on catalogue size.
OnboardingFirst half hour free, then £50/hour for new clients.
All prices shown exclude VAT. VAT is added at checkout.

Compared with eBay's own

You can do a lot of this in Seller Hub. Here's where it stops.

eBay's own tools are real and free, and we're not going to pretend otherwise. The differences are specific.

  • Bulk uploadsFile Exchange and Seller Hub Reports both publish in bulk, free. You build the spreadsheet to eBay's format and read an error report afterwards. Here the file comes however it comes, and your design and policies go on automatically.
  • Finding problemseBay's Listing Quality Report covers your ten biggest categories, Buy It Now only, on data a day or two old. Our scan covers every live listing, uncapped, and shows a suggested value beside each empty field.
  • DesigneBay has no design layer. That isn't a criticism, it's the shape of the platform - every listing looks like every other listing unless you add one.
  • More than one accountSeller Hub shows you one account at a time. Here, listings, orders and messages come from all of them at once.

Where we stop, too

We don't replace Seller HubYour listings are still eBay listings. eBay.co.uk fees, policies and seller standards are eBay's, and nothing here changes them.
We don't promise a search positionCompleting item specifics affects whether a listing is eligible to appear in a filtered search. That is a smaller and more defensible claim than a ranking.
Auctions with a bid can't be revisedeBay blocks it once a bid lands. No tool gets round that.

Straight answers

eBay listing software UK: questions sellers ask first

What is an eBay listing tool?
An eBay listing tool is software that creates and manages eBay listings outside of eBay's own forms. The useful part isn't making one listing - it's doing the same thing to a thousand at once, and putting your branding and policies on automatically.
Is there free eBay listing software in the UK?
Some of it, genuinely. Creating listings one at a time is free and unlimited here, and so is scanning every live listing you have to see what's missing. Changing listings in bulk is the paid step, at £30 a month plus VAT. eBay's own File Exchange is also free if you're happy building the spreadsheet.
Can I list items in bulk?
Yes. eBay bulk listing works from a spreadsheet, Shopify, BigCommerce or your own eBay listings: bring the products in, then publish the batch in one action with your design and postage, returns and payment policies already on it. It does the job a separate eBay bulk lister would, inside the same account.
Is Frooition a replacement for eBay Turbo Lister and File Exchange?
Yes. eBay retired Turbo Lister, and most eBay listing tools that replaced it stop at creating listings. Frooition's eBay listing tool covers the same job - saved listing profiles, bulk listing from a spreadsheet, publishing in one action - without File Exchange's fixed template, then puts your design and policies on automatically and fixes the listings you already have live. It runs in your browser, so there's nothing to install.
Does it help with GPSR?
Yes. If you sell to buyers in the EU or Northern Ireland, eBay asks for General Product Safety Regulation details on your listings: the manufacturer and, where needed, an EU responsible person. The scan shows which live listings are missing them, and Bulk Revision adds them across the catalogue rather than one listing at a time.
Do I have to stop using my current listing tool?
No. We work alongside Rithum, Linnworks and others. What matters is how your tool is set up: some configurations push their own data back to eBay on the next sync, which can overwrite what we fixed. Every setup is different - tell us what you run and we'll tell you straight how the two will sit together.
Will this get my listings higher in eBay search?
We won't promise that, and anyone who does is guessing. What we fix is whether your listing is eligible to appear at all - a blank item specific drops you out of a filtered search regardless of how good the listing is. eBay also weighs price, photos, postage and seller performance.
Do you change my listings without asking?
No. We always get your permission before we change anything, and we back up every listing as it was before we touch it, so any change can be rolled back. On a free account you choose what gets applied yourself.
How many eBay accounts can I connect?
One on a free account, up to five on Boost Basic. A sixth and beyond is a conversation rather than a published price, because sellers at that size rarely want a standard setup.

See it on your own listings.

Create a free account and scan every live listing you have. It's uncapped, it costs nothing, and it takes a few minutes.

UK +44 (0)1384 480810 · US +1 512-831-7600 · sales@froo.com

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