Free check: your eBay listings are missing search impressions – find out how many

Updated October 2026 · Current eBay.co.uk rates

eBay Fee Calculator UK 2026: Work Out Your eBay Selling Fees and Profit

Find out exactly what eBay.co.uk charges on each sale. UK-based private sellers now pay no final value fees on most items. Business sellers pay a final value fee by category, a per-order fee, a regulatory operating fee and VAT. Our free calculator works it all out.

🇺🇸 Selling on eBay.com? This page covers eBay.co.uk fees in GBP. For US fees, use our eBay fee calculator for US sellers.

Free eBay UK fee calculator (eBay.co.uk)

Choose private or business seller, enter your sale details and see your eBay fees, payout and profit. For business sellers, the calculator applies the right category rate and tiers, the per-order fee, the regulatory operating fee and VAT.

🇬🇧 eBay.co.uk fee calculator

Only if the sale came through a promoted listing.
Final value fee
–
Per-order fee
–
Other fees & ads
–
VAT on fees
–
Total eBay fees
–
You receive
–
Net profit
–
Profit margin
–

⚠ Estimates only. Figures use eBay.co.uk's published fees for private sellers and business sellers, last updated by eBay on 30 September 2026. Actual fees depend on the exact sub-category, your seller performance and any promotions. Vehicles have their own fees and aren't covered here.

Free Frooition account

Fees are fixed. Basket size isn't.

Business sellers pay the per-order fee once per order, so every extra item a buyer adds makes each sale cheaper to process. A free Frooition account helps you sell more to every buyer.

  • Show related items on every listing with the Cross Sell Gallery
  • Scan every listing for missing item specifics
  • See all your eBay messages, from every account, in one inbox

No contract, no payment details and no minimum period.


eBay UK selling fees explained (2026)

eBay.co.uk charges very differently depending on whether you sell as a private individual or as a business.

Private sellers: free to sell

For UK-based private sellers, selling on eBay.co.uk is now free on everything except Cars, Motorcycles & Vehicles. You don't pay a final value fee or a regulatory operating fee when your item sells. You only pay if you:

  • List more than 300 items in a month. After your 300 free listings, each extra listing costs 35p. Automatic renewals and relists don't count against the allowance.
  • Add optional upgrades, such as a subtitle (£2) or Gallery Plus (£2.50, free in some categories).
  • Deliver to an overseas address. eBay charges a 3% international fee on the total sale.

Private sellers' fees include VAT. Private sellers living outside the UK pay different fees.

Business sellers: final value fee by category

Business sellers pay a final value fee on the total amount of the sale: the item price, postage and any applicable taxes. The rate depends on the category, and some categories have a lower rate above a set amount. eBay Shop subscriptions don't change these rates.

Category (business sellers)Final value fee (excl. VAT)
Most categories, e.g. Toys & Games, Collectables, Sporting Goods, Health & Beauty, Garden & Patio, Antiques, Baby10.9%
Books, Comics & Magazines, Music, Films & TV, and most Computers, Cameras, Mobile Phones, Sound & Vision and Video Games9.9%
Laptops, desktops, tablets, printers, drives, smartphones, cameras & lenses, TVs, headphones, home audio6.9% up to £1,000, then 3%
Video game consoles6.9% up to £400, then 2%
Clothes, Shoes & Accessories11.9%
Trainers7% if the item price is £100 or more, otherwise 11.9%
Women's Bags & Handbags12.9% up to £800, then 7%
Home, Furniture & DIY (most)11.9% up to £500, then 7.9%
Appliances, DIY Tools & Workshop Equipment6.9% up to £400, then 3%
Vehicle Parts & Accessories (most)9.5% up to £750, then 3%
Tyres, GPS & Sat Nav, Power Tools & Equipment6.9% up to £750, then 3%
Jewellery & Watches (most)14.9% up to £1,000, then 4%
Watches, Parts & Accessories12.9% up to £750, then 3%
Coins10.9% up to £450, then 3%
Business, Office & Industrial12.5%
Crafts, Pet Supplies, Event Tickets, Wholesale & Job Lots, Everything Else12.9%

This is a summary of the most-used categories. eBay's fees for business sellers page lists every category.

Per-order fee

Business sellers also pay a per-order fee of 30p for orders of £10 or less and 40p for orders over £10. It drops to 10p on orders up to £10 in selected Collectables and Home, Furniture & DIY categories.

Regulatory operating fee

Business sellers pay a regulatory operating fee of 0.35% of the total sale on every item sold. UK-based private sellers don't pay it.

VAT on business sellers' fees

eBay's business seller fees are shown excluding VAT, and 20% VAT is added to them. If you're VAT-registered, you can usually reclaim it, but it still affects your cash flow. The calculator shows fees with and without VAT.

International fee

If the buyer's delivery address is outside the UK, business sellers pay an international fee on the total sale: 1.05% for the Eurozone and Northern Europe, 1.8% for the US and Canada, and 2% for everywhere else. UK-based private sellers pay 3%.

Listing fees for business sellers

Business sellers without a Shop pay 30p per listing. Good 'Til Cancelled listings are charged again each month when they renew. An eBay Shop includes a monthly allowance of free listings (see below).

Seller performance fees and discounts

  • Top Rated Sellers get a 10% discount on the final value fee (not the per-order fee) for Premium Service listings.
  • Below Standard sellers pay an extra 6 percentage points on the final value fee, rising to 7 after four months in a row.
  • A Very High rate of "item not as described" requests in a category adds 4 percentage points in that category.

eBay UK fee worked example

A business seller sells a pair of trainers for £65 with £4.99 postage. Because the item price is under £100, the Clothes, Shoes & Accessories rate of 11.9% applies.

FeeCalculationAmount
Total sale£65 + £4.99£69.99
Final value fee (11.9%)£69.99 × 11.9%£8.33
Per-order feeOrder over £10£0.40
Regulatory operating fee (0.35%)£69.99 × 0.35%£0.24
VAT at 20%On £8.97 of fees£1.79
Total eBay feesRounded to the nearest penny£10.77
Your payout (before item and postage costs)£69.99 − £10.77£59.22

If the same trainers were sold by a UK-based private seller to a UK buyer, eBay's fees would be £0.

Free listing check

You can't cut eBay's fees. You can sell more.

Listings with missing item specifics drop out of buyers' filtered searches. Paste any eBay item number to see which item specifics your listing is missing. No account needed.


eBay UK Shops: which subscription is right for you?

On eBay.co.uk, a Shop subscription doesn't lower your final value fee. For business sellers, the saving comes from free listings and cheaper extra listings, plus marketing tools such as Seller Hub Promotions.

Business ShopMonthly price (excl. VAT)Free fixed price listingsFree 7-day auctionsExtra fixed price listings
No Shop–––30p each
Basic£2725010010p each
Featured£771,5006005p each
Anchor£437Unlimited1,000Free
💡 When does a Basic Shop pay for itself? Without a Shop, a business seller pays 30p for every listing, including each monthly renewal of a Good 'Til Cancelled listing. At £27 a month, a Basic Shop covers its cost at around 90 fixed price listings a month, and you also get Seller Hub Promotions and a shopfront.

Private sellers can add a Shop for £19.99 a month, which raises their free listings from 300 to 400 a month.


eBay UK Promoted Listings fees

With Promoted Listings, you can pay a percentage you choose when a promoted item sells, pay per click, or pay a flat upfront fee, depending on the campaign type. For the common pay-on-sale campaigns, you only pay when a buyer clicks your promoted listing and buys.

⚠ Watch your ad rate. For a business seller, a 5% ad rate on top of a 10.9% final value fee, the regulatory operating fee and VAT means eBay takes around 20% of the sale. Enter your ad rate in the calculator above to see your real margin.

8 ways to reduce your eBay UK selling fees

  1. Sell as a private seller if that's genuinely what you are. UK-based private sellers pay no final value fees, but if you're trading as a business you must register as one.
  2. Earn Top Rated Seller status. 10% off the final value fee on Premium Service listings.
  3. Stay Above Standard. Falling below standard adds 6 percentage points to every final value fee.
  4. Get an eBay Shop once you list enough. A Basic Shop pays for itself at around 90 fixed price listings a month.
  5. Reclaim VAT on fees if you're VAT-registered.
  6. Manage Promoted Listings actively. Promote items with healthy margins and stop campaigns that don't pay their way.
  7. Price postage accurately. The final value fee is charged on postage too, so inflated postage costs you more in fees.
  8. Raise your average order value. The per-order fee is charged once per order, so multi-item orders are cheaper to process. Multi-buy discounts and cross selling on eBay help buyers add more to their basket.

eBay listing templates

Now you know your fees, make every sale count

Once you've run the numbers, make sure your listings work just as hard. Frooition's eBay listing templates are trusted by brands like LEGO, PUMA and AO.com. See how one of your own listings could look in a Frooition design, free and with no obligation.

eBay listing template displayed across desktop, tablet and mobile devices

eBay UK fees FAQ

How much does eBay charge to sell in the UK?

UK-based private sellers pay no final value fees on most items, only fees for extra listings, optional upgrades or overseas delivery. Business sellers pay a final value fee of between about 6.9% and 14.9% depending on category (10.9% in most categories), plus a per-order fee of 30p or 40p, a 0.35% regulatory operating fee and 20% VAT on those fees.

Is it free to sell on eBay UK?

Yes, for UK-based private sellers. They don't pay final value fees or regulatory operating fees when items sell, except in Cars, Motorcycles & Vehicles. Fees still apply for more than 300 listings a month, optional upgrades and deliveries to overseas addresses. Business sellers pay fees on every sale.

How much does eBay take on a £100 sale in the UK?

For a business seller in most categories, eBay takes about £13.98: a £10.90 final value fee, a 40p per-order fee and a 35p regulatory operating fee, plus 20% VAT. If you reclaim the VAT, the cost is £11.65. A UK-based private seller pays nothing on a sale to a UK buyer.

Does eBay charge fees on postage in the UK?

Yes, for business sellers. The final value fee and regulatory operating fee are calculated on the total amount of the sale, which includes postage and any applicable taxes. So inflating postage increases the fees you pay.

What is the final value fee on eBay UK?

It's eBay's main selling fee for business sellers, charged as a percentage of the total sale when an item sells. It's 10.9% in most categories, with lower rates in categories such as books and electronics and higher rates in categories such as jewellery, plus VAT. UK-based private sellers don't pay it.

What is eBay's regulatory operating fee?

It's a fee of 0.35% of the total sale that business sellers pay on every item sold, to cover eBay's costs of complying with marketplace regulations. UK-based private sellers don't pay it.

Do eBay UK Shop subscriptions reduce fees?

They don't reduce the final value fee. They give business sellers free listings each month (250 with a Basic Shop) and cheaper extra listings, plus marketing tools. A Basic Shop at £27 a month pays for itself at around 90 fixed price listings a month.

Is there a separate payment processing fee on eBay UK?

No. Payment processing is included in eBay's fees, so there's no separate PayPal or card processing charge.

How do I get the Top Rated Seller discount on eBay UK?

eBay Top Rated Sellers get a 10% discount on the final value fee, not the per-order fee, for Premium Service listings. You need to meet eBay's Top Rated Seller standards for sales, defect rate and late deliveries, and the listing must qualify for Premium Service.


Related resources from Frooition