Frooition's eBay Ads Manager tool, powered by Boost Analytics, is now available for all sellers to use to achieve a better Return on Ad Spend (ROAS) on their eBay Promoted Listing campaigns
Our eBay Ads Manager tool allows sellers to use eBay Promoted listings strategically, to promote listings, and aim for the top spot in eBay search to leverage more visibility and clicks into your listings, helping increase sales conversion rates (SCR).
With performance data, metrics, analysis, and actions, all in one easy to understand dashboard.
"Sellers who have adopted Promoted Listings see, on average, a double-digit sales increase."
Poorly optimised eBay listings will not only underperform organically on eBay but also when in a eBay Ads Campaign. This can result in these poorly optimised listings mis-spending your eBay Ads budget, and having a poor return on ad spend (ROAS).
Boost Analytics is the all-in-one sales and optimisation tool to help eBay Sellers with:
Promoted Listings Standard gives sellers a super simple way to easily promote items: Simply select the items you want to promote, set your ad rate percentage you are willing to pay and eBay will promote your items.
This tool puts your listing in high-visiblity placements across the eBay network and can also assist your search ranking, helping your items stand out to boost your chances of selling. When the item sells as a result of this advertising you pay that percentage to eBay on top of your normal fees.
This is known as a Cost Per Sale (CPS) model.
Want even better results? Take a holistic approach by using both Promoted Listing Advanced and Promoted Listings Standard to expand reach and visibility across the eBay network.
Promoted Listings Advanced is a cost-per-click type of advertising that lets sellers drive traffic to their listings with preferred access to the most premium placements on eBay, using keyword and budget controls.
With Promoted Listings Advanced, you bid on the keywords that you think buyers are going to use to search for items like yours. If you have the winning bid for a keyword, your listing appears in premium placements. Every time a buyer clicks on your ad, you'll be charged an amount up to the bid you placed.
You set a daily budget and the cost-per-click on each of your keywords. Once your campaign has used up its daily budget, your campaign will stop serving ads until the next day, when the budget resets.
This is known as a Cost Per Click (CPC) Model.
Click 'eBay Ads' in the left hand navigation
The eBay Ads Manager will now download your eBay Ads and Campaigns and start analysing these.
Once complete, you will receive an email notification that eBay Ads report and analysis is ready and you can start optimising existing eBay ads and creating new eBay Ad Campaigns.