Idealistics has been working with Frooition and Boost Analytics for 18 months, using a range of our eBay and Website services. In this case study we will take a look at their experience and results with Frooition, which led to a 70% sales growth and also their expansion into their [...]

Over the years I am sure we have all had times where we needed a little more oomph with our eBay searches? Perhaps you were searching for a new phone, but were getting bombarded with listings for phone cases or cables? Maybe you needed new floor mats for your [...]

Do you know your margin? This week, iwoca a finance specialist give great tips on how to keep your margins healthy. The first call of business for an eBay trader is to know their profit margin. Your margin determines the success of your business but how do you calculate a [...]

What’s in a name? What’s in a name? Put simply... everything! A name shapes and defines as people associate by it, visualise by it, reflect and define by it. So when choosing a name, you are quite literally making or breaking its future success. “A good name should evoke a [...]

In efforts to make eBay a safer and more comfortable buying environment eBay are introducing new buyer and seller protections. (Please note, always refer to your relevant eBay website for the latest accurate information) Key Highlights: Negative or neutral feedback raised against international sellers where goods are caught up in [...]

eBay Seller Release 12.1 :: eBay Category and Item Specific Changes (Early April) Sellers can enjoy increased sales with improved product find and search as more categories are refined on eBay. Customers will be able to find relevant products quicker and easier so Sellers can enjoy increased exposure and those all important [...]

Seller Release 12.1 :: www.eBay.com eBay Listing Updates USA (Early July) In efforts to enhance the eBay buying experience eBay have introduced the following product listing enhancements. (Please note, always refer to your relevant eBay website for the latest accurate information) 12 Free Images Per eBay Product Listing (July 2nd) [...]

  Magento GO Web Design, New from Frooition! Magento Go is our new and exciting ecommerce solution which makes it easy for any new business to compete online. This fantastic platform is packed with many brilliant features; best to note is being able to seamlessly integrate with 1000’s of prebuilt [...]

Running Your Plan Running a plan is like taking a night drive home, even though you can only see 50 feet in front of you at times, you know eventually you’ll get there. You may need to adjust your route several times depending on what becomes visible, but sticking fast [...]

"Design is perhaps one of the most important aspects of any eBay sellers store and listings" In as little as 3 seconds your prospective buyers decide whether or not they will engage with you and buy your products, so you need to not only have great products but have the [...]

Increase your eBay sales by optimising your eBay listing titles! Choosing the right keywords is crucial for your eBay listing strategy, often making the difference between being found and making the sale and not... When building your eBay product listing titles, consider: Your Professional Look The Relevancy of product keywords [...]

Google products reminder! With the latest Google Products update in full swing, we just wanted to send another reminder on this update and what it means to you and eBay Sellers. Last week, Google updated their product search algorithm to exclude many items including eBay listings which don’t have product [...]

eBay Catalogue Update :: August 2011 :: Affects US / UK / DE Improving clients shopping experience on eBay is absolutely paramount for the continued success of eBay Sellers everywhere. As part of eBay’s core strategy to improve both the Sellers and Buyers eBay experience, eBay have opened up their catalogue [...]