• Published On: April 11, 2023

    According to media reports, TikTok's online shopping service in the US is failing to attract sellers in significant numbers. Despite attracting hundreds of registrations from interested parties when it first launched in November 2022, it is suggested that fewer than 100 retailers are actively selling on the platform. TikTok Shop: [...]

  • Published On: August 12, 2022

    As a content marketer, I've always been a big fan of social media. I've long relied on social channels like Twitter, Facebook, and LinkedIn to engage in conversations with the various marketing communities I serve, and they have helped me drive traffic to my blog posts, video content, and podcasts. [...]

  • Published On: May 20, 2019

    Facebook has 1.39 billion active users. Whoever you sell to, they will be on Facebook. And Facebook offers advertisers a range of tools to target their ads with incredible precision. As a result, typical ROI from Facebook ads is 152%! If you are not yet using Facebook advertising and are [...]

  • Published On: April 2, 2019

    Spend ten minutes scrolling Instagram and you're sure to come across a dozen new brands, all offering you products that instantly catch your eye. The e-commerce industry has spent the last decade celebrating Amazon’s power in retail. Measuring the potential of a brand by its scale and path to category [...]

  • Published On: March 26, 2019

    According to a Gen Z report, that generation cite social media as their most influential source for buying decisions. Couple that, with a Meeker report shows 55 percent of users who found a product on social media went on to purchase it later. That makes social media one of the most [...]

  • Published On: February 25, 2019

    Successfully marketing your brand on social media requires a mix of skills from your company's founder, employees and often freelancers or agency staff. When many different people contribute to a project, it’s important to create a framework that ensures consistency of quality and brand personality. For social media marketing, that [...]

  • Published On: January 24, 2019

    Video traffic is expected to account for 80% of all consumer internet traffic in 2019, and visitors to e-commerce websites are 64-85% more likely to buy  a product after watching a product video explaining how it works. This is because our brains processing visuals 60,000 times faster than text. Using [...]

  • Published On: January 18, 2019

    Digital branding relies on consistency. From your product descriptions to your customer service responses, the customer should receive your branded experience. Digital branding goes far beyond sticking your logo on everything. However, in e-commerce it's easy to get lost in the numbers and forget the importance of making a good [...]

  • Published On: January 10, 2019

    Social media is no longer just a place to connect with old friends and share pictures of our dinners. It has become a vital platform for brands to learn about their audiences and engage with them. Advertising and customer care  sit side by side, helping existing customers and reaching more relevant [...]

  • Published On: August 30, 2017

    Summertime is drawing to a close and the holiday season is just around the corner - also known as the busiest quarter of the retailing year. Starting with Halloween at the end of October, and now incorporating some of the biggest dates in the retail calendar such as singles day and [...]

  • Published On: July 11, 2017

    Being a small business in a market dominated by huge brands can at times feel daunting. Big brands have big budgets, and teams of marketing people. But for many small brands, social media has been the marketing weapon capable of bringing down Goliath competition. Here are five key things that [...]

  • Published On: May 23, 2011

    ChannelAdvisor held their annual EU Catalyst conference in London this week. At this event they always review the current state of e-commerce as well as looking at the areas of growth for the next year. This year the overriding themes were Local, Social, Mobile and Internationalisation. Ecommerce is changing and [...]

  • Published On: August 13, 2010

    I've been working in the eCommerce industry for a number of years now. I've trained, run and improved countless businesses on eBay along the way. This article comes more out of frustration than anything else. There are too many "average sellers" out there missing opportunities to improve their business. For [...]

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