• Published On: December 9, 2021

    As a content marketer employed by an eCommerce store developer, one of the first places I look when checking out a new retail site is the company blog. Almost every eCommerce site has a blog, but very few are ever properly utilised. This is a real shame because a company [...]

  • Published On: November 4, 2021

    I’m going to share a secret with you at the end of this blog post. Hopefully, it will inspire you to invest in a marketing strategy for your eCommerce site that you know you should have been doing for years now but have somehow put it off. For as long [...]

  • Published On: July 1, 2019

    Popularised by business bloggers and keynote speakers, the phrase growth hacking is the perfect mix of snappy enthusiasm and aspiration. Like hustle, it's a phrase that's never monotone. There's a natural energy to it's quick simplicity. Growth - we all want that. Hacking - getting what we want even faster [...]

  • Published On: June 24, 2019

    Email is one of the highest converting forms of e-commerce marketing. Every e-commerce business should be sending regular mails. If you haven't already got one, you should make building your mailing list a priority. Following that, you should start to build your e-commerce email campaigns. To get you ready, we [...]

  • Published On: June 17, 2019

    Marketing a BigCommerce store, it's always important to keep consistent branding. From your products to your customer service responses. Branding goes far beyond adding your logo to everything. But when marketing a BigCommerce store, it's easy to get lost in the numbers and forget the importance of making a good first [...]

  • Published On: May 28, 2019

    With more and more brands and retailers selling online, customers are spoilt for choice. If you want them to choose to buy from you, it’s essential to distinguish your business from the competition. Positioning a business in its own unique space can be achieved using a combination of two approaches. [...]

  • Published On: May 23, 2019

    One of the hallmarks of a great brand is a confident and distinctive tone of voice. These brands know exactly who their customers are and speak to them in a way that’s natural and engaging. Tone of voice is the result of the choices a brand makes about the language, [...]

  • Published On: March 28, 2019

    Mailchimp is separating from Shopify. So, by May 12, any merchants using Mailchimp will need to switch to another mail service. Klaviyo is one of the most popular alternatives to Mailchimp right now. If you're not familiar with Klaviyo, this post will give you an overview of what it does, and [...]

  • Published On: March 26, 2019

    Selling auto parts online, you're operating in a growing but competitive market. Sourcing the right stock, getting it online and ensuring that customers find your auto parts website when they search takes hard work. It’s common for automotive parts sellers to find they’ve become so focused on this journey, that [...]

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