Welcome to the Frooition Blog

If a picture is worth 1,000 words, imagine the story you could tell with 24 photographs. eBay has recently announced that sellers can now include up to 24 product images in their listings for free. For those old enough to remember dropping your holiday photographs at the chemist for processing, [...]

As a certified Gold eBay partner, Frooition offers a full range of bespoke eBay services and design packages to meet the needs of every seller. This year we are offering you our biggest Black Friday discount ever. 50% off - eBay Minimal Theme Package 35% off - eBay Advanced Listing [...]

Football is coming home this Black Friday and Christmas, according to a recent survey conducted by eBay Ads UK. As major sporting events go, the FIFA World Cup has always been a big draw for retailers hoping to sell everything from televisions to replica football kits, flags, face paints, and [...]

The parcel delivery firm Yodel has seen an exponential rise in Customer-to-Customer (C2C) Commerce deliveries stemming from online marketplaces like eBay and Vinted in recent months. The company reports it is now sending more than 600,000 C2C parcels each week. This rise represents a 132% increase since July 2022. According [...]

eBay is the world's largest seller of auto spares and accessories. With more than 110 million live listings, the global marketplace sells three auto spares and accessories every second of the day. When eBay can boast of such a high-performance sales channel, it's easy to see why so many auto [...]

eBay’s pre-loved fashion ambassador Tasha Ghouri has launched a new eBay store designed to bring a little glitz and glamour into everyone’s life this Christmas. The “Store of Pre-Loved Sparkle” features more than 100 items, including pre-loved sequin dresses and accessories, as ‘good as new’ refurbished tech products, and pre-loved [...]

Comedy is the new rock and roll, 50 is the new 30, and according to eBay’s UK boss, Murray Lambell, old is the new new this Black Friday. Speaking with the BBC, Lambell suggested that eBay will prioritise promoting second-hand and pre-loved items over new products this Black Friday. Lambell [...]

eBay has shared some practical insights into the 2022 holiday season across various product categories. The advice, which considers how the current economic uncertainty impacts buyers and sellers, focuses on a trend eBay calls "never-before-seen intentionality." This trend suggests that consumers haven't stopped shopping but are actively seeking highly personal and [...]

According to a recent survey by the accountancy software firm Intuit Quickbooks, small business owners in the US, Canada, and the UK are surprisingly optimistic about the 2022 holiday season. This news comes despite growing concerns about the cost of living crisis. According to the survey, 75% of UK small [...]

eBay UK is partnering with the British Fashion Council to launch a £100,000 Circular Fashion Innovator’s Fund. The fund is designed to help small businesses in the circular fashion industry access new technology and deliver innovative solutions. eBay has long been championing the circular economy and has committed to maintaining [...]

It’s been just over a year since I returned to the world of online marketplaces as the head of marketing for Frooition, an eCommerce design and optimisation agency with its roots firmly bedded in the eBay ecosystem. My first day "back in the office" was spent at the eBay Open [...]

eBay has announced a partnership with FedEx to simplify the process of selling authenticated sneakers on its US marketplace. Starting in October, eBay will enable sneaker sellers using the sneaker authentication service to print a FedEx shipping label to ship their sneakers to authentication centres free of charge. When sneaker [...]

As you would expect in any high-tech industry, the eCommerce landscape is a rapidly evolving space. Unfortunately, the speed of change often means that the "next big thing" can be with us one minute and then gone the next. This can make it difficult for online retailers to prioritise where [...]

eBay is the cheapest online marketplace to buy pre-loved fashion in the UK, according to research by the discount retail site VoucherCodes.co.uk. The study analysed pricing data for 20 popular fashion brands, including Dior, Nike, and YEEZY, across eBay, Depop, and Vinted. The research found that pricing across the three [...]

We recently published a blog post highlighting how eBay listings with zero sales activity over the last 90 days may impact negatively on your entire product catalogue's visibility in eBay search. We suggested that eBay sellers should therefore stop, optimise and relist any slow-moving items to protect their wider items' [...]

In 1995, a random shopper purchased a broken laser pointer from a fledgling online auction site and, unbeknown to him at the time, became eBay's first-ever buyer. The story of this mystery shopper became part of the folklore behind one of the Internet's biggest and most loved brands. Twenty years [...]

eBay has announced the release of new features to its Promoted Listings Advanced (BETA) advertising service. The changes are designed to enhance eBay sellers' ability to reach more buyers from eBay searches. The online marketplace has expanded the number of available slots at the top of eBay search results, creating [...]

The cost of living crisis caused by rising energy costs and the subsequent squeeze on household budgets will hit online retail businesses hard this winter. Not only will people have less money to spend on little luxuries and everyday essentials, but the cost of doing business will also soar as [...]

Peloton Interactive Inc, the brand that essentially re-invented the home exercise bike, has announced it will start selling its "bikes" and accessories on Amazon.com. This is a significant move for the company that previously only sold direct-to-consumer via its own eCommerce channels and retail stores. Ironically, for a company that [...]

Online marketplaces like eBay and Amazon might be the first step many small businesses take on their online retail journey, but that doesn’t mean the scale of the opportunity isn’t significant. According to a recent report in Internet Retailing, the UK is home to approximately 882,000 businesses selling on online [...]