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Big changes are landing on January 13th, 2026 for eBay Promoted Listings, particularly for General Campaigns in the USA — and they will fundamentally change how profitable paid advertising is for everyday eBay sellers. Which is why the eBay End and Relist is important to look at, but only works [...]

As an eBay seller, you've likely built your business around smart strategies to get your listings in front of buyers. But come January 13, 2026, the game is changing dramatically for eBay promoted listings in the USA. eBay is rolling out a new attribution model that's already sparking heated debates [...]