eBay SEO for US sellers

Fix the eBay listings buyers aren't finding

Most listings that don't sell aren't the wrong product. They're missing the titles and item specifics buyers search and filter on. Scan every live listing free, then fix them yourself with our tools or have our in-house team do it in bulk.

Free account, no time limit. Connects to your eBay account in minutes.

  • eBay Certified Partner since 2006
  • 11,000+ sellers
  • In-house team, never outsourced

Prefer we do it

Get a free eBay listing audit

A listing health report showing what's missing and where. Back within 24 hours, no obligation.

What changes

Same product, same photos, a listing buyers can find

Search and filters only work with the data a listing gives them. This is the kind of fix we make, one listing shown here, applied across a whole catalog.

Before3 of 9 filled
leather jacket brown size L good condition42 of 80 characters used
Brand
Not set
Size
L
Color
Brown
Department
Not set
Material
Not set
Style
Not set
Outer shell
Not set
Vintage
Not set
Condition
Pre-owned
Item specifics completeness
After9 of 9 filled
Men's Vintage Brown Leather Biker Jacket Size L Full Grain Cowhide 1970s72 of 80 characters used
Brand
Unbranded
Size
L
Color
Brown
Department
Men
Material
Leather
Style
Biker
Outer shell
Cowhide
Vintage
Yes
Condition
Pre-owned
Item specifics completeness

Example listing, for illustration. Your audit shows the real gaps in your own listings.

The why

Why good listings go unseen

01

Blank item specifics

Buyers narrow results by size, brand, material and more. A listing with those fields empty drops out the moment a filter is applied.

02

Titles written for the seller

A title that describes the item isn't the same as one that uses the words buyers type. Most listings leave characters unused.

03

eBay's rules keep moving

In July 2026 eBay stopped indexing non-compliant fashion size values, and required coin listings to convert to new condition standards or be hidden.

04

Too many listings to fix by hand

Fixing one listing takes minutes. Fixing thousands, and keeping them current as categories change, is a job nobody has time for.

Open your slowest-selling listing and count the blank item specifics. That number is a good first guess at the problem.

What's in it for you

What a fixed catalog gives you

Listings that match more searches

Titles built from the words buyers use, within eBay's 80 characters.

Listings that survive filters

Required and recommended item specifics filled across the catalog.

Fewer surprises from eBay

Category and compliance changes picked up before listings get hidden.

How it works

Two ways to fix it. Both start free.

Use the tools yourself, or hand the whole catalog to our team. The scan and the audit cost nothing. Applying fixes is the paid step, and we say which is which.

Do it yourself

For sellers who want the tools and are happy to run them.

  1. 1Create a free accountConnect your eBay account in minutes.
  2. 2Scan every live listingSee missing item specifics and weak titles across the whole catalog.
  3. 3Fix with AI and Frooition creditsGenerate titles, fill item specifics and apply changes in bulk.
FreeScan and account. Applying fixes: Boost Basic or Frooition credits. Create a free account

Have us do it

For sellers with large catalogs, or no time to spare.

  1. 1Request a free auditA listing health report back within 24 hours.
  2. 2Our specialists fix itTitles, item specifics, categories and compliance, in bulk across the catalog.
  3. 3Track what changedWeekly reports on impressions, clicks and sales, listing by listing.
FreeAudit. Managed service: quoted after the audit. Get a free audit
Check one listing now, no account needed
Paste an eBay item number and see which item specifics it's missing. Free, three checks a day.
Check a listing free

The detail

Exactly what gets fixed

Search data

  • Titles rewritten around buyer search terms
  • All 80 title characters put to work
  • Product identifiers added where they exist

Listing structure

  • Required and recommended item specifics filled
  • Miscategorized listings moved
  • End, optimize and relist where it helps

Staying current

  • eBay category and policy changes monitored
  • Listings graded A to E in your dashboard
  • Weekly before-and-after reporting

A familiar shape

One buyer, one search, told twice

A buyer searches "men's leather biker jacket" and filters to size L and leather.

Without the fix
  • The title doesn't say "biker" or "men's", so the search skips it.
  • Material is blank, so the leather filter removes it anyway.
  • The buyer never sees it and buys elsewhere.
Not shown
With the fix
  • The title uses the buyer's words.
  • Size, material and style are filled, so it stays in the filtered results.
  • The listing gets its chance to be clicked.
In the results

Real sellers. Real results.

2,137 sneaker listings optimized, measured listing by listing

A US sneaker seller we’ll call CoolBlue — we don’t name clients without their permission. These are the figures from their own Optimization Tracking dashboard in Frooition, not a mockup.

Items optimized
2,137
Titles and item specifics, across the catalog
Transactions
226 to 2,523
Sales on the items that were optimized
Page views
34,445 to 467,188
Buyers clicking through from search
Impressions
1.69M to 27.1M
Times these listings were shown in search

Sales on optimized listings

Transactions, 33 days before and after

226 2,523 Before After

How much each measure grew

After optimization, as a multiple of before

ImpressionsPage viewsTransactions ×16 ×14 ×11 1× = before optimization

Average impressions per optimized listing

Before optimization793
After optimization12,689

Figures from one seller's Optimization Tracking dashboard, 33 days after vs before optimization. Individual results vary.

See it working

Every optimized listing is tracked, week by week

Open any listing in your Optimization Tracking dashboard to see its impressions and views before and after the fix, with the optimization date marked. You don't have to take our word for it.

One listing: Onitsuka Tiger Runspark sneakers

Weekly impressions (bars) and views (line), 2026

Impressions beforeWeek optimizedImpressions afterViews
0k50k100k150k0100200300400ImpressionsViewsOptimized Sep 5Week 31: 391 impressionsWk 31Week 32: 886 impressionsWk 32Week 33: 5,272 impressionsWk 33Week 34: 2,707 impressionsWk 34Week 35: 2,263 impressionsWk 35Week 36: 81,464 impressions81,464Wk 36Week 37: 137,196 impressions137,196Wk 37Week 31: 7 viewsWeek 32: 28 viewsWeek 33: 49 viewsWeek 34: 43 viewsWeek 35: 104 viewsWeek 36: 293 viewsWeek 37: 296 views
Week before
2,263
Impressions, with 104 views
Peak week
137,196
Impressions in the week after optimization
Views
104 to 296
Week before vs the week after optimization

Week-by-week impressions and views for one listing, before and after optimization. Organic search only, no Promoted Listings traffic in these figures.

The bit that's usually missing

What it costs

Finding problems is free and never capped. Writing fixes to live listings is what you pay for.

Free
Free account
$0

Full scan of every live listing, no time limit.

Create a free account
Boost Basic
$46 /month

Or $460 a year. The paid tools, including 25 Frooition credits a month.

Start free
Frooition credits
$1.33 /credit

One credit, one fix on one listing. 10% off from 100, 15% off from 500. Bought one-time, only spent when a change is written.

Start free
Managed service
Quoted

Our team fixes the catalog for you. Priced after your free audit, based on size.

Get a free audit

All prices shown are net figures. Sales tax is added at checkout where it applies.

What this isn't: nobody can promise a position in eBay search, and we won't. Price, photos, shipping and seller performance still count. What we fix is the listing data eBay needs to show your items at all.

Straight answers

Questions sellers ask first

Is the free account really free?

Yes, with no time limit. It includes the full catalog scan. You only pay when you apply fixes to live listings, through Boost Basic, Frooition credits or the managed service.

Will this get my listings to the top of eBay search?

No one can promise that, and anyone who does is guessing. eBay also weighs price, photos, shipping and seller performance. We fix the part you control in the listing itself: titles, item specifics, categories and compliance.

Do you change my listings without asking?

No. We always get your permission before we change anything. And we back up every listing as it was before we touch it, so any change can be rolled back. With the free account and Frooition credits, you choose what gets applied yourself.

How long does the audit take?

You'll get your listing health report within 24 hours of connecting your eBay account.

Do I have to stop using my current listing tool?

No. We work alongside Rithum, Linnworks and others. What matters is how your tool is set up: some configurations push their own data back to eBay on the next sync, which can overwrite what we fixed. Every setup is different, so tell us what you run and we’ll tell you straight how the two will sit together.

I sell in the US and the UK. Does that matter?

No. The same tools and team cover eBay.com and eBay.co.uk, and one login can manage multiple eBay accounts.

Find out what your listings are missing

Scan your whole catalog free, or have our team audit it within 24 hours. Decide what to fix after you've seen it.

Talk to us: +1 512-831-7600 · sales@froo.com · Book 15 minutes

Get in Touch
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