Tag: tiktok

TikTok Shop Fails To Attract US Sellers

Posted on April 11, 2023 by - Social Media

TikTok Shop

According to media reports, TikTok’s online shopping service in the US is failing to attract sellers in significant numbers. Despite attracting hundreds of registrations from interested parties when it first launched in November 2022, it is suggested that fewer than 100 retailers are actively selling on the platform. TikTok Shop: The Opportunity On paper, TikTok looks like a fantastic sales opportunity. The social media platform recently celebrated that 150 million Americans (nearly half the nation’s population) are now on TikTok. TikTok also claims the app is now home to almost 5 million businesses that use the platform for marketing their services. The platform is particularly attractive to businesses targeting younger audiences. According to Jungle Scout, more Gen Z consumers (43%)… Read more »

TikTok Shopping: Is It Time To Get Serious About Social Shopping?

Posted on February 28, 2023 by - Frooition

TikTok Shopping

If your target market is the lucrative Gen Z demographic (18 to 25-year-old shoppers), TikTok Shopping should be high on your list of priorities for eCommerce channels to explore right now. But how seriously should you take the social shopping opportunity, and what are the challenges and opportunities of this relatively new sales channel? TikTok vs. Meta (Facebook/Instagram/WhatsApp) Despite being a newcomer to the social scene, TikTok is giving more established social brands a run for their money. According to a recent survey, social media users are now making ten purchases a year on TikTok, compared to nine on Meta channels, including Facebook, Instagram, and WhatsApp. This figure increases dramatically when you look at Gen Z shoppers who, on average,… Read more »

I Went Viral on TikTok – Here’s What I Learned

Posted on August 12, 2022 by - Social Media

As a content marketer, I’ve always been a big fan of social media. I’ve long relied on social channels like Twitter, Facebook, and LinkedIn to engage in conversations with the various marketing communities I serve, and they have helped me drive traffic to my blog posts, video content, and podcasts. However, as a busy B2B marketer, I’m also conscious that engaging appropriately with every social media channel would be impossible. So I invest my time in the channels I believe my audience is predominantly based. This is why I’ve never given more than a cursory look at social channels like Snapchat or Pinterest to promote my objectives. But now and again, a social media channel comes along that completely shakes… Read more »

Is TikTok Livestream Shopping The New QVC For Gen Z Shoppers? Not Yet!

Posted on July 29, 2022 by - Frooition

TikTok’s plans to turn the burgeoning social media platform into a global livestream shopping platform have been potentially derailed, according to a recent report in the Financial Times. The livestream shopping experience was launched in the UK last year after initial success in the Asian markets. However, plans to expand the scheme further into Europe and the United States have been put on hold after UK sales failed to meet expectations. What is Livestream Shopping? Livestream shopping is the social media equivalent of TV shopping channels like QVC, where live presenters demonstrate products, hype special offers, and ultimately sell products hand over fist. So the question is, can TikTok turn the “TV shopping” model on its head and appeal to… Read more »

How Y2K TikTok Trend is Driving Surge in Vintage Sales on eBay

Posted on May 20, 2022 by - eBay, Frooition

If the thought of tuning into the TV news fills you with dread, you’re not alone. Let’s face facts; the current news agenda is pretty depressing. From the war in Ukraine to the cost-of-living crisis, the ever-present threat of global warming and the ongoing pandemic, it’s little wonder why people feel nostalgic for simpler times. Gen Z shoppers, in particular, are finding comfort in an age when life was less problematic – the turn of the century. As with so many other things in 2022, social media has influenced this trend. TikTok is leading the charge with content tagged Y2K, clocking up 6.1 billion views. This trend has led to a massive spike in eBay searches for products that were… Read more »

Should I use social media to promote my eBay business?

Posted on January 13, 2022 by - eBay

There’s a long and short answer to the question about whether eBay sellers should invest time, effort, and potentially money into promoting their businesses on social media networks like Facebook, Instagram, Twitter, TikTok, and Pinterest. The short answer is: Yes The fact is, you probably already knew this, but in reading this blog, you are looking for something more concrete to build your strategy. So for all you social media procrastinators, here’s the low-down on why you should invest in social to promote your eBay business as a matter of urgency. But before we get into the why and how of social media, let’s burst some social media myths. There’s nothing new about social media If you want to invest… Read more »