Tag: social media

How Y2K TikTok Trend is Driving Surge in Vintage Sales on eBay

If the thought of tuning into the TV news fills you with dread, you’re not alone. Let’s face facts; the current news agenda is pretty depressing. From the war in Ukraine to the cost-of-living crisis, the ever-present threat of global warming and the ongoing pandemic, it’s little wonder why people feel nostalgic for simpler times. Gen Z shoppers, in particular, are finding comfort in an age when life was less problematic – the turn of the century. As with so many other things in 2022, social media has influenced this trend. TikTok is leading the charge with content tagged Y2K, clocking up 6.1 billion views. This trend has led to a massive spike in eBay searches for products that were… Read more »

Should I use social media to promote my eBay business?

There’s a long and short answer to the question about whether eBay sellers should invest time, effort, and potentially money into promoting their businesses on social media networks like Facebook, Instagram, Twitter, TikTok, and Pinterest. The short answer is: Yes The fact is, you probably already knew this, but in reading this blog, you are looking for something more concrete to build your strategy. So for all you social media procrastinators, here’s the low-down on why you should invest in social to promote your eBay business as a matter of urgency. But before we get into the why and how of social media, let’s burst some social media myths. There’s nothing new about social media If you want to invest… Read more »

Why every online retailer should be blogging + 5 tools to get you started

Blogging for retailers

As a content marketer employed by an eCommerce store developer, one of the first places I look when checking out a new retail site is the company blog. Almost every eCommerce site has a blog, but very few are ever properly utilised. This is a real shame because a company blog allows a retailer to share relevant, engaging and unique content with their existing customers and potentially millions of other people using the major search engines to find the products they want to buy. Just in case you didn’t get the memo, Google loves relevant, engaging and unique content. Unfortunately, if you are a retailer selling the same products and using the same product catalogue descriptions as your competitors, relevant,… Read more »

4 Ways e-commerce is Working its Way onto Facebook and Instagram

Facebook and Instagram

According to a Gen Z report, that generation cite social media as their most influential source for buying decisions. Couple that, with a Meeker report shows 55 percent of users who found a product on social media went on to purchase it later. That makes social media one of the most effective and dominant channels for e-commerce right now. Facebook and Instagram have billions of active users globally and according to the Global Web Index, users spend an average of 142 minutes on social media per day. By capitalising on the opportunity to advertise and sell products on social networks, Facebook and Instagram allow brands to get their products in front of a massive audience where the users already spend a… Read more »