From the customers’ point of view, there’s nothing better than an eBay purchase arriving earlier than promised. But in terms of eBay listing optimisation, if you are under-promising and over-delivering on your shipping schedules, you could be unwittingly damaging your visibility on eBay search and losing out to sellers who guarantee delivery in 3 days or less. It’s easy to understand why eBay sellers often add a little fat to their delivery schedules. In a marketplace where 5-star reviews (or the lack of them) can make or break a business, sellers fear the reputational damage to their seller feedback caused by late delivery. But how realistic is this fear? And could the negative impact of listing with slower delivery schedules… Read more »
