Tag: selling strategies

Building trust on your ecommerce website

building trust on your ecommerce website

Building trust on your ecommerce website is essential to its success. Here, we share some key points on creating a website that lets customers know that they can buy from you with confidence. Contact information The biggest way to reassure customers that you are a trustworthy business, is to make it immediately clear how they can contact you. Email and phone number should not need to be searched for. Social media and chat functions on the website are also valuable. The more methods you offer customers for contacting you, the better. Making your customer service as easily accessable as your products is a massive part of building trust on your ecommerce website. To be extra customer friendly, put a note… Read more »

Why cross selling is so important – and how so many eBay sellers are getting it wrong.

According to Marketing Metrics, the probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%. When a customer is making a purchase, they are already in the mind set to buy.  It is the best time to sell them other products. Increasing average sale this way is what successful online entrepreneurs often refer to as “making all the profits on the back-end.” In 2006, Amazon reported that cross-selling and upselling contributed as much as 35% of their revenue. Both techniques are important to customer experience and maximising sales. The difference between cross selling and up selling      Which is right for your business? There is no reason not… Read more »

5 Strategies To Retain Customers and Sell More On eBay

I’ve been working in the eCommerce industry for a number of years now, and have trained, run and improved countless businesses on eBay along the way. This article comes more out of frustration than anything else. There are too many “average sellers” out there missing opportunities to improve their business. For me as a buyer, I don’t want to be referred to as “just another sale”, whether I walk into a real life store or purchase through your eBay shop or website, I want to be impressed, have an enjoyable experience, and be able to tell my friends and family about how great it was to buy from your business. The internet is saturated with online stores and eBay sellers,… Read more »