Tag: selling strategies

Multiple eBay Accounts – Why Do It and What Are The Rules

Posted on May 9, 2023 (Updated September 14, 2023) by - eBay

multiple eBay accounts

  Sellers often approach the eBay experts at Frooition with requests to help them sell across multiple eBay accounts. There are many legitimate reasons why an eBay seller may wish to operate more than one eBay account. However, sellers must also overcome challenges to successfully manage several eBay accounts. With more than 18 years of experience helping thousands of eBay sellers sell more, we’ve helped numerous sellers build and successfully operate their businesses over two or more eBay accounts.   Most common reasons for operating multiple eBay accounts: Different Business Niches: eBay sellers are nothing if not entrepreneurial and will often explore other opportunities in entirely separate categories. For example, a motors spares and accessories seller may discover a chance to… Read more »

eBay Promoted listings via Frooition

Posted on June 24, 2021 (Updated March 28, 2022) by - Frooition

Marketing and promotion on eBay

Frooition are delighted to announce the immediate availability of an exciting new advertising service in partnership with eBay. This service, eBay Promoted Listings, is now available to Frooition eBay customers within our eBay-certified Frooition software suite. The Promoted Listings advertising service is a Pay Per Sale service and is the first release in the eBay marketing toolkit that allows eBay sellers to get more views and grow their sales through promoted and enhanced listing visibility. It’s not just about increasing your visibility on a search page, it’s about visibility across the whole shopping journey including Search, View Item, My eBay and Browse pages together with other eBay locations exclusive to Promoted Listings campaigns This new service offers the potential to increase listing views by up to 32% (average based on a… Read more »

How to optimise your eBay listings in 2020 – [eBay SEO]

Posted on October 7, 2020 by - Frooition

eBay SEO guy

What is eBay SEO? We know search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search. For websites there are well documented best practices to improve your search engine ranking, from relevant page titles, sitemaps, meta tagging, just to name a few, all of which you can complete for free. Did you know, with marketplaces such as eBay, there are several steps that every seller can complete to improve their product ranking? That’s right eBay SEO! eBay is 25 years old this year and its search systems have seen many evolutions within that time. Back at the start it was simple, you put as many keywords as you could… Read more »

Boost Your eBay Sales in 2 Easy Steps Using Item Specifics

Posted on September 3, 2019 (Updated March 28, 2022) by - Frooition

Boost your eBay sales

Want to increase your eBay sales? Well of course, who wouldn’t. Well, the first step is getting your items seen by more buyers. It is possible to boost this through sponsored listings and paying for additional listing features. However, there is an effortless, free, and effective way to achieve this: it’s just a matter of adding the right item specifics in the right place on eBay. How to boost sales on eBay in 2 steps: Tip #1: use product catalogue The first (and easiest) tip is to match your product to the items catalogue entry on eBay. If you can find your product line in the eBay catalogue, you should always use this. EBay will transfer the product details directly… Read more »

How To Fast Track Past eBay Selling Limits

Posted on March 19, 2019 (Updated April 25, 2023) by - eBay

eBay seller limits

When you sign up for an eBay store, there will initially be eBay seller limits in place. Limits vary, but if you’re new to eBay your limits will probably be around 10 items and $500. Limiting sales for new sellers helps to keep eBay a trusted marketplace. To help you stay within these allowances, new sellers can only use bulk listing/editing tools after 90 days and receiving at least 10 positive Feedback ratings. 3 types of eBay seller limits may apply, depending on the seller: Account-based selling limits. Category-based listing limits. Item-based listing limits. eBay seller limits are not directly related to your level of shop subscription. Store subscription will not automatically increase your eBay seller limits . Account based eBay selling… Read more »

Mistakes To Avoid When You Start Dropshipping

Posted on December 4, 2018 (Updated June 14, 2023) by - Bigcommerce, E-commerce, eBay, Retail, Shopify

dropshipping mistakes

Dropshipping can be tricky to get right and be profitable, avoid these common mistakes: 1 – Check Shipping Times BEFORE Choosing Which Countries to Sell To. A lot of beginners see that a seller on Ali Express ships worldwide, and so list the item with worldwide shipping without further thought. This is a huge mistake. Why?  Because the Ali Express supplier is dealing with businesses, not consumers. They can send items to any country, but it may take 20-40 days for an item to arrive. For businesses buying in bulk and making considerable savings, waiting may be an option, but for your customers, it is not. We strongly recommend as a beginner focusing on countries with shorter shipping times of… Read more »

Building trust on your ecommerce website

Posted on January 31, 2017 (Updated January 22, 2019) by - Bigcommerce, E-commerce, Frooition, Shopify

building trust on your ecommerce website

Building trust on your e-commerce website is essential to its success. Here, we share some key points on creating a website that lets customers know that they can buy from you with confidence. Contact information The biggest way to reassure customers that you are a trustworthy business, is to make it immediately clear how they can contact you. Email and phone number should not need to be searched for. Social media and chat functions on the website are also valuable. The more methods you offer customers for contacting you, the better. Making your customer service as easily accessible as your products is a massive part of building trust on your e-commerce website. To be extra customer friendly, put a note… Read more »

Why cross selling is so important – and how so many eBay sellers are getting it wrong.

Posted on January 24, 2017 (Updated June 4, 2019) by - Bigcommerce, eBay Design, Frooition, Retail, Shopify, Strategies

According to Marketing Metrics, the probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%. When a customer is making a purchase, they are already in the mind set to buy.  It is the best time to sell them other products. Increasing average sale this way is what successful online entrepreneurs often refer to as “making all the profits on the back-end.” In 2006, Amazon reported that cross-selling and upselling contributed as much as 35% of their revenue. Both techniques are important to customer experience and maximising sales. The difference between cross selling and up selling      Which is right for your business? There is no reason not… Read more »

5 Strategies To Retain Customers and Sell More On eBay

Posted on August 13, 2010 (Updated January 21, 2019) by - E-commerce, eBay, Frooition, Social Media, Strategies

I’ve been working in the eCommerce industry for a number of years now. I’ve trained, run and improved countless businesses on eBay along the way. This article comes more out of frustration than anything else. There are too many “average sellers” out there missing opportunities to improve their business. For me as a buyer, I don’t want to be referred to as “just another sale”. Whether I walk into a brick and mortar store or purchase through your eBay shop or website, I want to be impressed, have an enjoyable experience, and be able to tell my friends and family about how great it was to buy from your business. The internet is saturated with online stores and eBay sellers.… Read more »