Tag Archives: safe internet shopping

Building trust on your ecommerce website

building trust on your ecommerce website

Building trust on your ecommerce website is essential to its success. Here, we share some key points on creating a website that lets customers know that they can buy from you with confidence.

Contact information

The biggest way to reassure customers that you are a trustworthy business, is to make it immediately clear how they can contact you. Email and phone number should not need to be searched for. Social media and chat functions on the website are also valuable. The more methods you offer customers for contacting you, the better. Making your customer service as easily accessable as your products is a massive part of building trust on your ecommerce website. To be extra customer friendly, put a note of your customer service hours, so that customers are not dissapointed if they have to wait for a response.

Be consistant

Keep what was on your landing page visible on your product pages: contact information, credibility markers, live chat options, etc.

Add a personal touch

Add a blog or an about us page, to tell your story and show your expertize. Write in a consistant tone, so that customers can feel that they know your company and what approach to expect from you. Avoid using stock photos. It’s better to post a real photo of your team and humanize your interaction with your customers.

secure ecommerce

Be open

A major key to building customer trust is the option to exchange or return the product in the event of something being wrong.Make sure that your shipping and returns policies visible and easy to find.

SSL certificates

Having an SSL Certificate confirms that you are who you say you are. This is a key point of gaining customer trust and showing the customer that your site is a trustworthy one.

Delivery info

Display a delivery calculator to help your customer understand how much the total purchase will cost. Offer several secured payment and delivery options to give your customers as many choices as possible. Never hide the delivery costs at any point

Be mobile

Trust and security concerns are the main barriers to purchase for customers on mobile. Ensure that your site appears well on mobile, has good load time and has a short check out process, with security badges.

Improving the customer experience and making your site more informative with clear pictures, policies and contact details is a massive part of building trust on your ecommerce website. Following through on these with consistant service, smooth delivery and returns, will secure customer trust and win you their loyalty.

Be sensible about security – Get Safe Online Week

safe.jpgThis week (12th to the 16th November) is Get Safe Online Week 2007 and Get Safe Online is sponsored by the government to offer independent, expert advice on how you can stay safe and secure when using the internet.

With online fraud and identity theft are on the rise, it is imperative that internet shoppers protect themselves from their PC upwards.

1. Use a firewall.

A firewall is a first line defence against hackers and virus attacks. It acts as a barrier between the public network and yourselves. Windows does have its own firewall (I would only recommend Windows XP and Vista, as the older versions of windows are now obsolete in security terms) Firewalls are not sufficient on their own to guarantee security, and should be regarded as only a part of your security considerations.

2. Install Anti Virus Software.

McAfee is a popular choice in the UK as it comes installed on most new computers. The subscriptions to commercial antivirus software can cost between £30 and £60 annually, depending on the level of service you require.

Anti virus software kept up to date will scan your computer and emails on a regular basis protecting and eliminating, spy ware, spam, viruses and identity theft.

Trend Micro offer a free ‘House call’ scan of your PC for viruses and the like as well as their paid for service.

3. Stop Spyware

Spyware are those annoying pop ups and sneaky downloads to your computer to track your activity. Spyware is used from tracking your activity from an advertising capacity (adware) to logging your key strokes to find out security information. Spyware is an internet pandemic, and you should scan for Spyware every time you switch on your computer, or if your computer seems a little slow. As Spyware can continuously transmit data on your activities, it can take up your processor usage and bandwidth.

Spyware doctor is a popular tool from PC Tools and costs £29.95. They do have an anti virus version also for around £39.95. Please note these are rough prices and are the price for 1 year only.

4. Stop Spam and Phishing Emails

Email delivery is a popular source of virus infection. Spam is usually from someone you do not know or with a title that is trying to sell you something. Phishing emails try to convince readers that they are a genuine site to gather your security details. There are many types of phishing emails, but as a rule, don’t open any suspicious mail. Making sure you have an email scanner with your mail box or anti-virus software is a must.

Remember, no one asks for a password or personal details in an email if they are from a reputable company as it is not secure.

5. Get the latest Window and software updates.

You need to keep your operating system up to date and healthy. Hackers like to continually find loop holes and bugs in popular software to exploit. Regular updates (which can be automated) are essential to protecting yourself from known problems. Software providers face a continuous battle against hackers and criminals so its best to subscribe to their updates and check their websites for any security issues.

6. Make regular backups

Protect from a data disaster by backing up your files and programs on a regular basis. If you have hardware failure or your hard drive is attacked by a virus you will have to re-install everything. Depending on the severity of the virus your data could be hard to retrieve.

7. Secure your wireless network

Wi-Fi networks need to be secured by to stop users free loading on your internet connection and also hackers can ‘listen in’ to any transmitted data. Most Wi-fi networks come with encryption and a special code to limit the user. Ask your network provider if your Wi-Fi connection is secure and just for you.

8. Browse the internet safely.

Use either Firefox or Internet Explorer to browse the internet if you are using a PC. Mac users have Opera as their regular browser. Be sensible on the internet. If you are searching and browsing for ‘cracked’ and free software or music downloads you will be subject to viruses and other nasties. The sites are usually not reputable, kept up to date or have an ounce of care about the security of its users.
You need to make sure any internet shopping you do the websites checkout is secured and they have an appropriate privacy policy (they won’t sell on your details) You can check by looking for the padlock icon at the bottom of your browser and https:// as the address prefix as soon as you come to go through the checkout process. If you have any doubts in the security of a checkout then do not proceed. If the checkout asks for any information that is not essential to process your order, be wary. There are plenty of secure shopping sites and marketplaces out their like eBay.

This article was written with the help of ‘Get Safe Online’ in support of the ‘Get Safe Online Awareness Week’ if you need more detailed information you can visit their website.