eBay has announced the launch of dynamic ad rates for its Promoted Listing Standard (PLS) advertising platform. Dynamic ad rates helps sellers stay competitive by automatically adjusting ad rates to match eBay’s daily suggestions. The move is designed to help eBay sellers save time and effort by removing the need to manage their advertising campaigns manually. Ad rates are set by the percentage sellers are willing to pay of the total amount their item sells for (including shipping, taxes, and other applicable fees). Ad fees are applied to promoted items that sell within 30 days of a click on a promoted listing. Staying in Control of Your eBay Ads Sellers can select how they’d like to manage their ads –… Read more »
Tag: promoted listings
eBay Promoted Listings Advanced (BETA) Updates
eBay has announced the release of new features to its Promoted Listings Advanced (BETA) advertising service. The changes are designed to enhance eBay sellers’ ability to reach more buyers from eBay searches. The online marketplace has expanded the number of available slots at the top of eBay search results, creating more opportunities for sellers’ listings to reach interested buyers. Previously, only the top slot of search could be targeted. Therefore, this expansion means even more opportunities to scale the visibility of your listings. Because both Promoted Listings Standard ads and organic listings are still eligible to appear in the top 4 slots, it is essential to optimise your listings to ensure that you have the highest quality listings for the… Read more »
eBay to Change How Promoted Listings Standard Fees Are Calculated
eBay has contacted its sellers to advise them that the online marketplace is changing how it calculates its Promoted Listings Standard fees. Promoted Listings Standard fees are currently based on the final selling price of an item. However, from June 1, 2022, these fees will be based on the total cost of the sale, including taxes, shipping, and any other applicable fees relating to business and private sales. What will change? Ad Fees will now be calculated once a sale has been completed. The Ad Fees estimates will no longer be available. This is because the new fee structure will be based on variables, including the buyer’s location and shipping costs which are not determined until the final sale has… Read more »
eBay Listing Optimisation or Promoted Listings: What’s the Best Strategy for Your Business?
We talk a lot about eBay listing optimisation here at Frooition. The fact is, if you’re not keeping on top of all those listing best practices that eBay regularly shares with everyone via its seller updates, is it any wonder your eBay sales have fallen off of a cliff recently? Promoted listings are another thing that fuels many of our conversations with our sellers. Sure, the subject divides opinion, but if you are not willing to give it a go, you’ll lose sales to those competitors who are eager to invest a little extra in promotion. With these two topics top of mind for many eBay sellers, it’s understandable that we are regularly asked if one strategy is more important… Read more »
Have your eBay sales fallen off a cliff?
As eBay design and optimisation experts, it is our job to gauge the temperature of the online marketplace and recommend solutions to help our sellers sell more. With 29 million customers using eBay’s UK platform every month, an increase of 5 million on pre-pandemic levels, eBay is “red hot” at the moment. However, not all sellers are enjoying an uptick in sales. Many eBay sellers have been telling us recently, “My eBay sales have fallen off a cliff.” This comment set off alarm bells at Frooition HQ. So what’s going on with eBay? Why have my eBay sales declined? Initially, we thought the pandemic was to blame. As high street stores closed their doors during the lockdown, many only retailers… Read more »