Tag: Prime

BigCommerce Announces Integration for Amazon’s Buy with Prime

Buy with Prime

BigCommerce has announced in partnership with Amazon that it has launched the Buy with Prime app for BigCommerce, a new self-service integration for US merchants to easily enable Buy with Prime on their BigCommerce storefront. With shopping benefits that millions of Prime members know and trust, including fast, free shipping, Buy with Prime is shown to increase conversion by 25% on average. “With BigCommerce and Amazon’s Buy with Prime, merchants can now reach new high-intent shoppers, drive higher conversions by directly offering the Prime delivery promise on their storefront and remarket to these new shoppers to drive higher customer lifetime value,” said Sharon Gee, vice president of revenue growth and general manager of omnichannel at BigCommerce. “This integration is the… Read more »

Amazon Bows to EU Pressure on Marketplace Seller Data and Access to Buy Box and Prime

Amazon EU

The European Commission has announced that commitments made by Amazon, addressing its use of non-public seller data and possible bias relating to access to its Buy Box and Prime programme, are to be made legally binding under EU antitrust rules. According to a recent press release, the Commission found that Amazon’s reliance on marketplace sellers’ non-public business data to calibrate its retail decisions distorted fair competition on its platform and prevented effective competition. It also concluded that Amazon’s rules and criteria for the Buy Box and Prime unduly favour its own retail business and marketplace sellers that use Amazon’s logistics and delivery services. How Did Amazon Comply? In relation to the Commission’s concerns about the online marketplaces use of non-public… Read more »

Prime Early Access Sale: Amazon to Give Black Friday a Run For Its Money

If you are an online retailer and think you’ve still got time to start thinking about the Holidays, think again. Amazon has completely torn up the traditional holiday marketing calendar and left online retailers scrambling to catch up. Amazon is planning to take advantage of the news that consumers plan to shop earlier than ever this holiday season by pre-empting the busy Black Friday sales period with a second Amazon Prime event. The online retailer and marketplace has announced it’s Amazon Prime Early Access Sale will run from October 11-12, 2022, some six weeks before the traditional Black Friday sales event. What Will Be On Offer? During the sale, Amazon will promote a list of the Top 100 of the… Read more »

Amazon Investigated Over Suspected Anti-Competitive Practices

The Competition and Markets Authority (CMA) is investigating Amazon to ascertain whether the company has a dominant position in the UK and whether it is abusing that position by giving an unfair advantage to its own retail business or sellers using its services when compared to other third-party sellers on the Amazon UK Marketplace. Does Amazon Offer Its Marketplace Sellers a Level Playing Field? According to a UK government press release, the investigation will focus on three main areas. These are: How Amazon collects and uses third-party seller data, including whether this gives Amazon an unfair advantage in relation to business decisions made by its retail arm. How Amazon sets criteria for allocation of suppliers to be the preferred/first choice… Read more »

An Introduction To Selling With Amazon FBA

What is Amazon FBA?   FBA means fulfilled by Amazon. With the Amazon FBA program, you choose what you want to sell, send it to Amazon, and they do the rest for you. It’s a model that is growing in popularity. Because Amazon FBA makes it easier for you to build your business without having to worry about the logistics of warehouses, packaging materials, couriers and so on. With private labelling, you also have the opportunity to build your own brand, increasing the value of your business.   In this picture we can see that “Hyatt’s All Things Creative” is selling this fluid acrylic paint set on Amazon. They are also using the fulfilled by Amazon programme. When a third party seller sells… Read more »