Tag: pre-loved fashion

eBay Love Island Partnership Invites Sellers to Showcase Pre-Loved Fashion

ebay and love island

The eBay Love Island partnership is teaming up again to bring pre-loved fashion back to our screens. This collaboration between eBay and the ITV2 reality TV dating show is now in its third iteration and aims to promote sustainable shopping by featuring second-hand clothing on the popular show.  For the first time, eBay is inviting marketplace sellers to list their pre-loved items, giving them a chance to make a fashion statement in the Love Island villa.  In addition to pre-loved clothing, eBay will be adding a collection of pre-loved, authenticated sneakers and garments from their Imperfects range to the Love Island villa wardrobe.  Iconic Pre-Loved Fashion on eBay and Love Island Amy Bannerman, eBay’s Pre-loved Style Director, will be curating the… Read more »

eBay, Depop, and Vinted Spend £97m on Ads to Build Your Vintage Clothing Empire

vintage clothing

Call it what you want, secondhand, pre-loved, or vintage clothing is big business these days. Big enough to justify the leading online marketplaces in the secondhand clothing market to spend nearly £100 million on advertising in the UK last year. This incredible investment, which includes TV, radio, print, social media, and online advertising, has helped pre-loved fashion sellers take their business into the mainstream. Rebranding Secondhand eBay’s sponsorship of ITV’s reality TV series, Love Island, has been largely attributed to changing consumers’ perception of buying secondhand and vintage clothing. It’s even been suggested that the online marketplaces have helped rebrand “secondhand” as “pre-loved,” opening up the market’s potential to consumers who would have never previously purchased used items. As high-profile media… Read more »

eBay Pre-Loved Fashion Image Best Practices

eBay Pre-Loved Fashion

A picture might be worth a thousand words in any other industry, but in the fashion industry, those images are priceless. Nothing will sell a garment faster than a good image. However, in the world of pre-loved fashion, those images aren’t just about selling a look. Instead, they are about setting customer expectations, building trust, and persuading customers that their investment in pre-loved fashion is a wise choice. eBay Listing Best Practices eBay listing best practices dictate that each pre-loved fashion listing should be supported with a minimum of 12 images. This strategy won’t only help your customer make an informed buying decision. It will help your listings be found in eBay search. If the thought of taking 12 images… Read more »

eBay Ambassador Tasha Ghouri Launches Store of Pre-Loved Sparkle

Sequin Dress

eBay’s pre-loved fashion ambassador Tasha Ghouri has launched a new eBay store designed to bring a little glitz and glamour into everyone’s life this Christmas. The “Store of Pre-Loved Sparkle” features more than 100 items, including pre-loved sequin dresses and accessories, as ‘good as new’ refurbished tech products, and pre-loved luxury handbags and watches covered by the online marketplace’s Authenticity Guarantee. Sustainable Shopping The former Love Island star’s new store is all part of eBay’s commitment to helping consumers make more sustainable shopping choices this holiday season. According to research by eBay, sequin dresses are typically only worn once or twice and often thrown away after just one wear. By working with such a high-profile social media influencer, eBay hopes… Read more »

Chanel, Gucci, Hermès, Louis Vuitton – One-Off Luxury on Amazon

Shopping for handbags online

Sellers on online marketplaces like eBay and Amazon typically follow the “stack them high, sell them cheap” business strategy first coined by Sir Jack Cohen, founder of British supermarket chain Tesco. Flying in the face of this logic, luxury goods re-seller, What Goes Around Comes Around (WGACA), has recently opened an online store on Amazon selling one-off luxury goods from brands including Chanel, Gucci, Hermès, and Louis Vuitton. One-off items currently listed on the WGACA store include a pre-loved Red Clemence Evelyne III GM handbag by Hermès for $4,350 and a pre-loved Monogram Canvas Beverly bag by Louis Vuitton for $1,950. Luxury Goods and Online Marketplaces Luxury goods brands have been slow to recognise the potential of online marketplaces. Speaking… Read more »

eBay Partners with British Fashion Council to Launch £100,000 Circular Fashion Innovator’s Fund

promoting pre-loved fashion

eBay UK is partnering with the British Fashion Council to launch a £100,000 Circular Fashion Innovator’s Fund. The fund is designed to help small businesses in the circular fashion industry access new technology and deliver innovative solutions. eBay has long been championing the circular economy and has committed to maintaining its position as the leading online resale market for pre-loved and vintage fashions. The partnership with the British Fashion Council will allow eBay to access thought leaders in the industry and identify innovative projects that will benefit from additional funding. In addition, the partnership will work closely with the environmental charity, Hubbub, which will offer advice based on its experience in delivering grant funding. eBay’s Passion for Pre-Loved Fashion eBay… Read more »

eBay Beats Depop and Vinted For Pre-Loved Fashion Bargains

eBay is the cheapest online marketplace to buy pre-loved fashion in the UK, according to research by the discount retail site VoucherCodes.co.uk. The study analysed pricing data for 20 popular fashion brands, including Dior, Nike, and YEEZY, across eBay, Depop, and Vinted. The research found that pricing across the three marketplaces varied dramatically, with eBay typically featuring the lowest prices for pre-loved fashions. Lowest Prices for Pre-Loved Fashion The analysis showed that 12 out of 20 researched items were priced significantly lower on eBay than Depop and Vinted. Only five items were cheaper on Depop and three on Vinted. Highlighting the price differences across the various online marketplaces, the study showed a pair of Nike Air Jordan 1’s were priced… Read more »

Pretty Little Thing Launches Pre-Loved Fast Fashion Marketplace App

Fast fashion brand, Pretty Little Thing, has launched a marketplace app enabling users to buy and sell second-hand clothing. The PLT marketplace joins an already crowded market, including fashion-specific brands like Depop and Vinted, along with traditional online marketplaces like eBay, which are rapidly rediscovering their love for pre-loved items. eBay and PLT are clearly targeting a similar audience, with both brands investing heavily in promotions linked to the reality TV series Love Island. eBay sponsored the last reality show series, providing contestants with pre-loved fashions, and recently announced a collaboration with the Islander Tasha Ghouri. Meanwhile, PLT has just announced a six-figure deal with Tasha’s fellow Islander, Indiyah Polack, to represent the fashion retailer as a brand ambassador. Sustainable… Read more »