Tag: pre-loved fashion

Call it what you want, secondhand, pre-loved, or vintage clothing is big business these days. Big enough to justify the leading online marketplaces in the secondhand clothing market to spend nearly £100 million on advertising in the UK last year. This incredible investment, which includes TV, radio, print, social media, and online advertising, has helped pre-loved fashion sellers take their business into the mainstream. Rebranding Secondhand eBay’s sponsorship of ITV’s reality TV series, Love Island, has been largely attributed to changing consumers’ perception of buying secondhand and vintage clothing. It’s even been suggested that the online marketplaces have helped rebrand “secondhand” as “pre-loved,” opening up the market’s potential to consumers who would have never previously purchased used items. As high-profile media… Read more »

A picture might be worth a thousand words in any other industry, but in the fashion industry, those images are priceless. Nothing will sell a garment faster than a good image. However, in the world of pre-loved fashion, those images aren’t just about selling a look. Instead, they are about setting customer expectations, building trust, and persuading customers that their investment in pre-loved fashion is a wise choice. eBay Listing Best Practices eBay listing best practices dictate that each pre-loved fashion listing should be supported with a minimum of 12 images. This strategy won’t only help your customer make an informed buying decision. It will help your listings be found in eBay search. If the thought of taking 12 images… Read more »

eBay’s pre-loved fashion ambassador Tasha Ghouri has launched a new eBay store designed to bring a little glitz and glamour into everyone’s life this Christmas. The “Store of Pre-Loved Sparkle” features more than 100 items, including pre-loved sequin dresses and accessories, as ‘good as new’ refurbished tech products, and pre-loved luxury handbags and watches covered by the online marketplace’s Authenticity Guarantee. Sustainable Shopping The former Love Island star’s new store is all part of eBay’s commitment to helping consumers make more sustainable shopping choices this holiday season. According to research by eBay, sequin dresses are typically only worn once or twice and often thrown away after just one wear. By working with such a high-profile social media influencer, eBay hopes… Read more »

eBay UK is partnering with the British Fashion Council to launch a £100,000 Circular Fashion Innovator’s Fund. The fund is designed to help small businesses in the circular fashion industry access new technology and deliver innovative solutions. eBay has long been championing the circular economy and has committed to maintaining its position as the leading online resale market for pre-loved and vintage fashions. The partnership with the British Fashion Council will allow eBay to access thought leaders in the industry and identify innovative projects that will benefit from additional funding. In addition, the partnership will work closely with the environmental charity, Hubbub, which will offer advice based on its experience in delivering grant funding. eBay’s Passion for Pre-Loved Fashion eBay… Read more »