Like painting the Forth Bridge, eBay listing optimisation is a never-ending task. If you want your listings to perform well in eBay search and ultimately sell more, you must keep up with listing best practices. This is a challenging task, particularly when eBay constantly moves the goalposts. Are Your Sales About to Fall Off a Cliff When sellers fail to update their listings in a timely fashion, their sales can plummet. And with eBay mandating new item specifics across multiple categories, with a deadline of February 22, 2023, many more sellers will be approaching that cliff edge moment. Savvy retailers don’t wait to see what happens on the other side of eBay listing mandates. Instead, they take the time to… Read more »
What Does The New Normal Look Like For Online Retailers?
In the post-pandemic world, eCommerce is still considered a reasonably safe bet. However, as consumers return to “normal” shopping habits and previously unforeseen circumstances, such as the cost-of-living crisis, and ongoing problems with the global supply chain, hit consumers and retailers in the pocket, it’s important to be realistic about the shape and size of the opportunity. Many of our clients saw their businesses grow at unprecedented levels during the nearly two-year cycle of lockdowns and restricted high street shopping. Some believed this trend was the “new normal” and were shocked to see their online sales falling off a cliff when restrictions were relaxed. Ecommerce is Still a Growth Industry The good news is that eCommerce is still a growth… Read more »
eBay Listing Optimisation as a Customer Services Tool
Good customer service on eBay starts the moment a buyer searches for your products. Every subsequent touchpoint with that buyer represents an opportunity to win their business or lose out to a competitor. The good news is, optimised customer service doesn’t have to mean spending more time in conversation with your customers. It simply means ensuring your listings are fully optimised for the conversion from that very first click. Why is Customer Services so Important in 2022? A recent survey conducted by the delivery experience platform Sorted has suggested that shoppers are spending less money online and asking for better service. The survey, which polled 2,000 shoppers in the UK and US, found that 82% of respondents stated that concerns… Read more »
Are Slow Selling Items Damaging Your eBay Search Relevance?
Listing optimisation was a recurring theme at the recent eBay UK Roadshow in Salford, Greater Manchester. Throughout the day, eBay’s leadership team hammered home the importance of expedited shipping, careful use of item specifics, and images to enhance their sellers’ opportunity to be found in eBay search. One question in particular regarding eBay search best-practice really hit home with some sellers. Could slow-selling items be damaging their overall visibility and performance on the online marketplace? The answer was short and to the point: Yes! eBay listings with no sales after 90 days may impact search relevance Any seller with deep inventory will almost certainly have listings that run for 90 days or more without making a sale. According to eBay,… Read more »
How to optimise your product images for eBay search
A picture might be worth 1,000 words, but a single image is not enough for eBay search. eBay recommends sellers use multiple images (between six and twelve) in their listings to maximise their chances of being found in eBay search. This approach isn’t a nice to have eBay strategy. If your listings don’t have a minimum of six product images, there’s a good chance that your potential customers will never find your listings. Is it any wonder why your eBay listings have fallen off a cliff? Like many other eBay optimisation strategies, the correct use of images depends on several factors, including the category you are selling in. Still, as a general rule of thumb – more is always better.… Read more »
7 tips to optimise your eBay listing strategy in 2022
Optimisation, optimisation, optimisation! It seems that we cannot say the word “optimisation” enough when we talk about eBay these days. But just in case you didn’t get the memo, optimising your eBay listings should be your number one priority in 2022 if you want to stay relevant and continue to enjoy healthy sales on the online marketplace. Regular readers of this blog will know that we’ve been inundated recently with messages from sellers telling us that their eBay sales have fallen off of a cliff. However, as we’ve dug a little deeper, we’ve also discovered many other eBay sellers enjoying a significant spike in their sales. The main difference between these two groups of sellers is their attitude to employing… Read more »
Gravity 360: Introducing 360 Spin Videos for eBay
At Frooition, we are big believers in the power of video to increase sales conversions. This is because our clients tell us that they typically see an increase of anywhere between 15% and 30% in conversions when they add video to their eBay listings. Video is particularly useful in highly visual categories such as home and garden, and fashion, where a static image might not showcase an item to its maximum potential. Video also helps sellers of more complex items, such as technology, auto parts, musical instruments or anything else that would benefit from a quick visual and audio explanation to demonstrate a product’s features. Sellers can also use video to showcase their product or industry knowledge, highlight their professional… Read more »
Future Gazing with Optiseller’s Ashley Maroney
The word “optimisation” is never very far from our lips here at Frooition. So who better to speak to for the third in our series of Future Gazing articles than Ashley Maroney from Optiseller? Optiseller is a company dedicated to helping online retailers grow sales and improve performance across multiple e-commerce channels, including eBay, Amazon, and Wish.com, as well as their own eCommerce stores. Why online marketplace optimisation will be so important in 2022 “Online selling has just got a lot more competitive in recent years,” says Ashley. “The pandemic has meant that more businesses are focusing more time, effort, and money on their online operations. This means that ‘good enough isn’t good enough on busy online marketplace like eBay… Read more »
Have your eBay sales fallen off a cliff?
As eBay design and optimisation experts, it is our job to gauge the temperature of the online marketplace and recommend solutions to help our sellers sell more. With 29 million customers using eBay’s UK platform every month, an increase of 5 million on pre-pandemic levels, eBay is “red hot” at the moment. However, not all sellers are enjoying an uptick in sales. Many eBay sellers have been telling us recently, “My eBay sales have fallen off a cliff.” This comment set off alarm bells at Frooition HQ. So what’s going on with eBay? Why have my eBay sales declined? Initially, we thought the pandemic was to blame. As high street stores closed their doors during the lockdown, many only retailers… Read more »
Growing Your Business on eBay and Amazon Before Going BIG
Starting a business on eBay or Amazon can be a straightforward process. You have stock, you list it, you sell it, and then it’s just a question of rinse and repeat. However, growing your business on eBay or Amazon is a much more complicated affair. As your business grows, you may experience growing pains. With increased warehouse space, additional staff picking and packing and managing your customer services and support, and ever-larger quantities of stock on order and in transit, those margins that once looked manageable when you were small suddenly start looking wafer-thin. Business growing pains It’s inevitable, as your turnover increases, so do your costs. Unfortunately, as a result of this rather inconvenient equation, there are a lot… Read more »