Tag: marketing

Content Marketing – The Gift That Keeps on Giving This Holiday Season

Posted on November 4, 2021 by - Marketing

I’m going to share a secret with you at the end of this blog post. Hopefully, it will inspire you to invest in a marketing strategy for your eCommerce site that you know you should have been doing for years now but have somehow put it off. For as long as I can remember, I’ve been telling retailers that they should be blogging. A good blog is the perfect content marketing strategy for sharing your wisdom and knowledge with existing and potential customers. It’s a place where you can increase visibility, build reputation, and, let’s not forget why we are all here, sell more. Blogging can also be incredibly cost-effective and reap long-term rewards. Despite my insistence that content marketing… Read more »

eBay Promoted listings via Frooition

Posted on June 24, 2021 (Updated March 28, 2022) by - Frooition

Marketing and promotion on eBay

Frooition are delighted to announce the immediate availability of an exciting new advertising service in partnership with eBay. This service, eBay Promoted Listings, is now available to Frooition eBay customers within our eBay-certified Frooition software suite. The Promoted Listings advertising service is a Pay Per Sale service and is the first release in the eBay marketing toolkit that allows eBay sellers to get more views and grow their sales through promoted and enhanced listing visibility. It’s not just about increasing your visibility on a search page, it’s about visibility across the whole shopping journey including Search, View Item, My eBay and Browse pages together with other eBay locations exclusive to Promoted Listings campaigns This new service offers the potential to increase listing views by up to 32% (average based on a… Read more »

Marketing A BigCommerce Store in 2019 – 5 Most Effective Techniques

Posted on June 17, 2019 by - Bigcommerce, Marketing, Retail

marketing for BigCommerce Stores

Marketing a BigCommerce store, it’s always important to keep consistent branding. From your products to your customer service responses. Branding goes far beyond adding your logo to everything. But when marketing a BigCommerce store, it’s easy to get lost in the numbers and forget the importance of making a good first impression. The most important part of your customers’ experience is the first impression, followed by your effort to continue that experience through the course of their buying journey. We are going to go through some marketing trends that are making a real impact in e-commerce. You can test these trends out for yourself – no extra spending needed!   Focus on the new generation   Generation Z were born between… Read more »

Social Media as a Marketing Opportunity

Posted on June 8, 2010 (Updated January 21, 2019) by - E-commerce, eBay, Google Commerce, Other, Retail, Search, Social Media

As an eBay seller it’s easy to get caught up in the everyday graft of just keeping your operation running. You might be drowning in brown tape and jiffy bags and making sure you make it to the post office in time, but remember there’s a whole world out there. eBay is a walled garden. It’s busy and has millions of buyers for you. But there’s more to the internet than eBay. You can boost your eBay sales by marketing online. One of the most talked about opportunities is social media marketing. That means sites such as Facebook, Twitter, LinkedIn, MySpace and other activities such as blogging. Twitter has grown phenomenally in the past year or so and is now… Read more »