Tag Archives: magento

Building trust on your ecommerce website

building trust on your ecommerce website

Building trust on your ecommerce website is essential to its success. Here, we share some key points on creating a website that lets customers know that they can buy from you with confidence.

Contact information

The biggest way to reassure customers that you are a trustworthy business, is to make it immediately clear how they can contact you. Email and phone number should not need to be searched for. Social media and chat functions on the website are also valuable. The more methods you offer customers for contacting you, the better. Making your customer service as easily accessable as your products is a massive part of building trust on your ecommerce website. To be extra customer friendly, put a note of your customer service hours, so that customers are not dissapointed if they have to wait for a response.

Be consistant

Keep what was on your landing page visible on your product pages: contact information, credibility markers, live chat options, etc.

Add a personal touch

Add a blog or an about us page, to tell your story and show your expertize. Write in a consistant tone, so that customers can feel that they know your company and what approach to expect from you. Avoid using stock photos. It’s better to post a real photo of your team and humanize your interaction with your customers.

secure ecommerce

Be open

A major key to building customer trust is the option to exchange or return the product in the event of something being wrong.Make sure that your shipping and returns policies visible and easy to find.

SSL certificates

Having an SSL Certificate confirms that you are who you say you are. This is a key point of gaining customer trust and showing the customer that your site is a trustworthy one.

Delivery info

Display a delivery calculator to help your customer understand how much the total purchase will cost. Offer several secured payment and delivery options to give your customers as many choices as possible. Never hide the delivery costs at any point

Be mobile

Trust and security concerns are the main barriers to purchase for customers on mobile. Ensure that your site appears well on mobile, has good load time and has a short check out process, with security badges.

Improving the customer experience and making your site more informative with clear pictures, policies and contact details is a massive part of building trust on your ecommerce website. Following through on these with consistant service, smooth delivery and returns, will secure customer trust and win you their loyalty.

Ecommerce plugins: 10 of the best

Frooition Online Branding Experts

It’s never been easier to start an online business. With plenty of ecommerce platforms to choose from, it’s fair to say your foundations have already been laid, regardless of what it is you want to sell. The one you choose will depend on your own needs and preferences, but popular examples include Shopify, Magento 2.0 and BigCommerce.

These tools are immensely useful, even in their most basic form, but there are ways to really maximise their potential. For us, the key lies in finding the right plugins and extensions. Thankfully, you needn’t traipse through the thousands available in each respective marketplace – we’ve brought the most useful together in the handy list below.

We’ve focused on the three platforms mentioned above, with some of our favourite extensions listed for each. Happy downloading!

Magento 2.0

Magento says its growing extensions marketplace “helps merchants do more with their online stores,” and it’s difficult to disagree.

MagecheckoutDesigned to make the checkout process a whole lot easier for your shoppers, this popular extension is a great way to stop shoppers leaving before they’ve finished buying. It puts everything your customers need on one page, from address, through payment details to delivery options. It also integrates various payment options.

It comes with some pretty impressive success stats, too – the company claims an average conversion rate increase of 30 per cent, sales growth of 60 per cent and a decrease of 66 per cent in cart abandonment.

Magento Connector (Bronto) – As we said before, anyone can open an online store nowadays, so it’s important that your marketing is on point. Bronto’s automation wizardry will help you achieve that, and this tool makes it possible through Magento.

Plug it in and you’ll be able to seamlessly import a wealth of valuable purchase data from your store into Bronto’s own platform. You can then develop ultra-targeted email and promo campaigns to really engage with your target audience.

Product QuestionsIf you’re going to build valuable relationships with your audience members, you need to be open, honest and approachable. Product Questions allows you to maintain dialogue with the people who are buying or who may soon buy your products by adding a question and answer thread on each product page.

You’ll get notified whenever a question is asked, but other customers may also offer help if they know the product well. Every response is rated for usefulness, so it’s easy for users to find the most helpful answers.

Shopify

Shopify is a great tool for building attractive ecommerce sites that ooze with functionality. The wealth of extensions on offer only make the prospect more appealing.

Order PrinterYou can do most things online these days but when the order’s complete and the customer has paid, you can’t get around having to actually send the product. You can make the process a whole lot easier, though.

Order Printer is a free tool that allows you to print everything you might need when sending things out to buyers – from invoices and packing slips to returns info and address labels. It keeps all of it organised, and offers bulk printing options to keep your costs and time investment to a minimum. The result is a more efficient delivery process for you and your customers!

Plug in SEOIf you want to be seen by your audience – the majority of whom will be using search engines – you need to consider search engine optimisation (SEO). This is the act of making sure your site shows up for relevant searches on sites like Google and Bing.

It’s a complex world, SEO, but this extension makes everything a lot easier to understand. Plug it into your site and it’ll highlight all of the little things that need fixing – it could be a case of missing meta tags, for example, or poor loading speeds. Heed its advice and you should see pretty quick results.

eBay Importer – Gone are the days when eBay was seen only as an auction site. Now, retailers of all kinds use the platform to sell new goods, and there’s every chance you are too. If so, eBay Importer will be massively useful.

It allows you to copy your eBay catalogue over to your Shopify store, so the two are properly integrated. It’ll automatically handle all of the little details too – including images, variations and listing categories.

BigCommerce

American firm BigCommerce was only founded in 2009 but its ecommerce software has already been adopted by some of the world’s biggest businesses – Toyota, Ubisoft and Gibson included. It, too, has some extremely useful extensions.

Mento – Social media provides a huge marketing opportunity for your business, and Mento will help you capitalise. It’s designed to eliminate the time-consuming task of manually posting promotional info on your Facebook, Twitter, Pinterest and Tumblr accounts – it’s all taken care of automatically.

You can make use of pre-generated social posts covering your various products, publishing them across all of your relevant channels as and when you feel necessary.

InStockNotify – This handy little tool gives customers an option to enter their email address and receive stock updates when the product they want isn’t available.

It might sound like an extremely simple idea, but it’s one that really can help to boost sales in the long run. Rather than leaving customers disappointed with not being able to get hold of the things they’re after, you have a chance to start building relationships. They may even opt in to other promotional correspondence.

LiveChat – Speaking of building relationships, LiveChat will allow conversation between you and your customers to flow. It gives your site basic instant messaging capabilities, ensuring visitors can get in touch quickly and easily when they have questions to ask. Unlike email, this works in real-time, so as long as you have someone there and ready to talk, it should speed up the process of turning prospects into brand advocates.

…And one for luck

To complete the 10, we’ll finish on a powerful tool that works across Magento 2.0, Shopify and BigCommerce.

MailChimp, as you may already know, is one of the business world’s leading email marketing services. Its goal is to help you reach your audience effectively and efficiently with automated, targeted email campaigns. Plug it into your chosen ecommerce platform and it’ll give you the power to recommend products to individual customers based on their purchasing behaviour – if someone buys a camera, for example, they might be sent information on compatible lenses.

It also covers follow-up correspondence to help you maintain relationships with customers and reporting, so you know what works and what doesn’t.

MailChimp links: Magento 2.0 / Shopify / BigCommerce

And with that, we’re at the end of our list. Be sure to explore your relevant app stores to experiment with the thousands of extensions out there – you’re sure to find something helpful, and many come with free trials. Good luck!

Frooition provide design for any of those platforms, click here to compare.

Introducing Magento 2.0 – the ecommerce firm’s new best friend

Magento 2.0

Magento, as you may already know, is one of the world’s most popular pieces of ecommerce software. Although it was originally built and launched in California in 2008, it didn’t take long for retailers across Europe to pick up on the platform’s potential. The user-base expanded rapidly and is now huge.

Now, approaching a decade later, we’ve reached another major milestone in the software’s story: the release of Magento 2.0.

A long but worthwhile wait

It’s fair to say the wait for Magento 2.0 has been a long one. The platform’s development actually began all the way back in November 2011, amid the release of various 1.X iterations. In the time since, we’ve seen the departure of co-founder Yoav Kutner as well as a major take over (and later sale) by world-beating e-retail giant eBay. A lot has happened.

The general consensus, however, is that the wait has been worthwhile – and we can’t help but agree.

What to expect

Magento 2.0 builds on its already-powerful predecessor in a number of ways. The main goals, according to the development team, were to: update the maturing technology stack, increase scalability, simplify external integrations, optimise the customisation process and improve overall performance.

Has this all been achieved? We think so. Let’s take a closer look at some of the exciting updates you can expect from this game-changing new release.

An interface built to save time – Let’s start by saying that Magento 2.0 is easier to use. The more intuitive and user-friendly interface includes a streamlined ‘Admin’ panel that allows users to handle everyday tasks with ease, saving significant time in the long- and short-term. This means as your business grows and the workload becomes heavier, you’re not forced to start hiring immediately.

When the time does come to expand the workforce, you can rest assured new staff will hit the ground running, with the added ease-of-use meaning only minimal training is required.

Invaluable integration credentials – Most Magento users rely on a wide range of technologies and applications to keep their businesses running, and the developers behind 2.0 have clearly taken this into account. Straight out of the box, it’s ready to work hand in hand with not just one but three of the most common payment gateways: PayPal, Authorize.net and Braintree. The Enterprise Edition also offers easy integration with WorldPay and CyberSource – and all come with improved security for maximum peace of mind for you and your customers.

Even more flexibility – There’s no such thing as a one-size-fits-all ecommerce solution. Every business is different, so customisability must be a key consideration. Thankfully, Magento 2.0 has it in spades. The software is powerful enough out of the box, but by delving a little deeper, users will find a range of ways to fine-tune their experience.

The open-source architecture that made Magento famous in the first place has been further developed to allow maximum personalisation. The result is a solution that fits your needs, not everyone else’s.

Futureproof and easy to maintain – Magento 2.0 has the power to increase your business’s potential today, but it’s also been built with the future in mind. The open-source, modular architecture allows for easier and quicker upgrades. This means when new functionality becomes available – and it will – you’re able to benefit immediately.

As a result, the state-of-the-art solution you put faith in remains that way for years to come. You always have the best, meaning your investment in futureproofed.

Great extensions = greater capabilities

The wrapping is barely off and already there are a host of fantastic extensions to help you increase Magento 2.0’s awesome power.

This goes back to our earlier point on customisability; you can do so much with the new Magento as it is, but if it doesn’t quite meet your specific needs, there will be a solution in the constantly expanding product and services marketplace.

Looking to boost audience engagement? Consider Facebook All in One, an extension designed to make your website an altogether more social experience. It’ll introduce ‘like’ buttons and comment boxes to your pages, allowing your customers to share their thoughts and, more importantly, share your products.

If your stretched team has little time to dedicate to marketing, take some help from Bronto Software. The Bronto Magento Connector allows you to harness the power of data – i.e. past-purchase information – to boost the effectiveness of your campaigns, all with minimal effort on your part.

You can even introduce LiveChat features to help you better connect with your customers. It gives you a simple yet effective new channel through which to answer questions and solve any problems the users of your site may have.

These are just three examples of the plug-ins, integrations and extensions you can expect to find for Magento 2.0. Explore the marketplace for the full, impressive picture.

Perfect timing

Sure, the wait has been long, but the release of Magento 2.0 couldn’t have come at a better time. With ecommerce playing a crucial role in supporting the economy both here in the UK and across Europe, web retailers need a powerful, streamlined and flexible website solution more than ever before. This is undoubtedly the answer.