Tag: Love Island

eBay Pre-Loved Fashion Searches Surge Following Love Island Sponsorship

eBay Love Island

eBay UK is reporting that searches for pre-loved fashion items on the online marketplace surged by more than 1,400% during the latest run of the reality TV show Love Island. Alongside big brands like Ralph Lauren and Levi’s, eBay is also seeing a lot of searches for “fashion forward” brands, including Acne Studios, JW Anderson, Mki Miyuki, Mugler and Dries Van Noten. A Ralph Lauren Varsity Jacket worn during the series (which ended on March 13) proved “hugely popular”, receiving more than one search every minute (1,872 searches a day). High-End Fashion eBay’s sponsorship of the ninth season of Love Island marked a stark difference between previous fashion retailer tie-ins, which have previously focused on high-street brands and fast fashion.… Read more »

eBay Collaborates With Love Island’s Tasha Ghouri To Promote Non-Fast Fashion

eBay UK is “coupling up” with Love Island’s Tasha Ghouri in what is described as the first non-fast fashion brand partnership to come out of the cult TV series. The collaboration is part of eBay’s continued commitment to change how consumers shop for clothes. eBay currently sells a piece of pre-loved fashion every second. The online marketplace originally partnered with the ITV2 reality TV show to dress its contestants in pre-loved fashion for the summer show. The brand ambassador partnership with Tasha Ghouri is the latest in a long line of high-profile collaborations promoting the circular economy, including the recently announced partnership with MTV to resurrect the motor makeover show Pimp My Ride. Pre-Loved Fashion Style Icon eBay highlights the… Read more »