Tag: Google Shopping

BigCommerce: Listing Product Variants on Google Shopping

Google Shopping (previously known as Google Product Search, Google Products, and Froogle) offers online retailers a compelling opportunity to position their products on the most valuable piece of eCommerce real estate. However, submitting an accurate product feed can be problematic for retailers on the BigCommerce platform selling products with multiple variants (different sizes, colours, specifications, etc.) with different stock levels. Out of the box, the Google Shopping feed will only see the parent product and potentially disapprove the variant SKUs due to not being able to identify inventory levels across the various variants. Previously, BigCommerce retailers have had two options to overcome this hurdle. They could either create separate product pages for each variant (a clunky workaround at best) or… Read more »